Claire Atkinson - Subscribe to The Media Mix
@claireatki
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Media, tech, marketing reporter. Tips: (973) 544-8309. Host of The Media Mix podcast and . Contributing Editor @TheAnkler .
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Joined May 2008
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Pinned Tweet
Exclusive: Rupert Murdoch bio by Claire Atkinson coming in 2025
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EXCLUSIVE....Rachel Maddow is staying at MSNBC. Story To Come...
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EXCLUSIVE: Rachel Maddow just told her staff she is taking a hiatus and will be back in a few weeks. Story to come.....
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More....Jared Kushner has been making calls to Hollywood connections on behalf of what's left of his comms staff...Not surprisingly, Hollywood sources tell me there's zero interest.
Trump administration staffers are getting snubbed while hunting for jobs.
One recruiter tried to place six of them and couldn't land any interviews.
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Daily Mail gets it all in one headline.
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Well look who I just ran into on the way to work. They came out of the Condé Nast building and headed over to the September 11 Memorial.
#PrinceHarry
#Meghanmarkle
.
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EXCLUSIVE Rachel Maddow to take a temporary break from her MSNBC show to work on movie and podcast projects via
@businessinsider
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A lot of people in the UK writing about what will happen when Prince Philip dies. Do they know something?
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CEOs are steering clear of Fox News' Maria Bartiromo and denying her interviews, sources say. via
@businessinsider
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I’m watching a Fox News segment on CNN’s coverage of Fox News. tonight….Meta.
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Discovery CFO expressing disappointment with WarnerMedia's $$ numbers. $WBD
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It's time to get this young lady out of jail.
But Reality Winner is undeserving of Compassionate Release? The 11th Circuit Court DENIED her Appeal today.
#FreeRealityWinner
#CompassionateRelease4Reality
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NFL is readying statement on Colin Kaepernick
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ICM joins in. "We are all greatly distressed by the disgraceful and unacceptable tweet from Roseanne Barr this morning. What she wrote is antithetical to our core values, both as individuals and as an agency. Consequently, we have notified her that we will not represent her."
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Viacom is pulling "Roseanne" re-runs from its networks beginning tomorrow, company confirms.
#Roseanne
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My relatives have watched CNN religiously for decades. They told me they moved to MSNBC after the Trump Town Hall.
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Tronc laid off the person who posted this GIF but didn't change the password. Oops.
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Looking forward to reporting on media again and joining such a team of hungry go-getters....
Absolutely thrilled to announce we have hired the super star scoop machine
@claireatki
to be our Chief Media Correspondent on
@businessinsider
! She’ll join
@lmoses
’ ads/media desk in early November. Huge welcome, Claire!
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"Everything should be monetized," says WBD CEO David Zaslav, noting that there are Warner shows not being used that could be driving subs and reducing churn. $WBD
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$disney is going to spend more cash on programming at Hulu. Audience are as much as 20 years younger than broadcast, says Bob Iger. (Already losses more than $1 billion.) Disney will add general entertainment at Hulu and direct family TV to Disney Plus, says Iger.
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Sunday's "Reliable Sources" averaged 769,000 total viewers for the final episode, up 10 percent v last week. It was the most watched
@CNN
show of the day.
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I read this book by
@clarissaward
on the way home from France. Some fascinating stories of confronting evil leaders with their lies and of the dangers of giving up on truth. Highly recommend.
#Onallfronts
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And here’s
@MileyCyrus
singing “Wrecking Ball,” to close the show on a loud and confident note.
#upfronts
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NEW: Discovery CEO David Zaslav sets priorities for WarnerMedia merger, with plans to marshal streaming power, preserve legacy businesses, and shake up culture via
@businessinsider
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Today in upside down news: Fox slammed the president, FCC shot down Sinclair, Amazon's website didn't work and Netflix didn't meet expectations... What else?
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Who needs coffee when you have Kelly Clarkson? Good morning TV ad buyers. “Stuff that you want..”
#upfront
#NBCUniversal
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Reminder that the Justice Department is still fighting AT&T's merger with Time Warner which owns CNN. Justice argued that AT&T should sell CNN or another major asset.
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Jeff Bewkes says Samantha Bee's Full Frontal has overtaken The Daily Show in its first season. Wow.
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Sam Bee is the 1 show in late night among 18-34 year olds, $TWX
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Graduation Day at St Pats, NY.
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Breaking: Toby Emmerich, Chairman of Warner Bros. Pictures is staying with the company, according to a source. Other survivors include Gerhard Zeiler, president of international and David Haddad, games boss. $DISCA Story to come.....
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I appeared on the final episode of CNN's 'Reliable Sources.' Here's why the show mattered and what's next for the network under CEO Chris Licht.
@cnn
via
@businessinsider
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Inside the demise of Vice, from turning away a $3.5 billion Disney offer to a 'painful' downward spiral that has the media giant scrambling for a buyer via
@businessinsider
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PR war...
Don Lemon’s statement about this morning’s events is inaccurate. He was offered an opportunity to meet with management but instead released a statement on Twitter.
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After reporting on Rupert Murdoch for the better part of three decades, time to go deep….
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Disney/ABC statement:
"Roseanne's Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have decided to cancel her show."
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There are over 100 characters at DC Comics. Going to focus hard on building a long term plan. On collapsing theatrical in favor of streaming... "The data is starting to show no-way."
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👀
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EXCLUSIVE: The Inside story of the messy CEO transition at Disney, battles with the board over who was in charge (and a surprise call from Paul McCartney.) $DIS via
@businessinsider
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New
@TIMESUPNOW
chief is Lisa Borders, former WNBA president.
“Adversity, for me, is like the agitator in a washing machine. It beats the heck out of the clothes, but they’re clean when they come out,” from her first
@VanityFair
interview.
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LOL
@RenahsMommy
@claireatki
@RpsAgainstTrump
I need her also to stay in the same time slot. I've conditioned all my friends to not talk to me during her show. I don't have time to retrain them.
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NEW: CNN is axing Laura Coates' 11 p.m. anchor slot to save on costs, according to sources, and insiders are concerned about on-air representation via
@businessinsider
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CBS booked an estimated $20 million in ads for Oprah's interview with Meghan Markle and Prince Harry via
@businessinsider
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Fox News aired a bizarre fake photo replacing Jeffrey Epstein with the judge who signed off on Trump's search warrant via
@businessinsider
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So fun to join
@brianstelter
on
@ReliableSources
to talk about the media. Thanks for having me on. (Wish I’d known the jeans are visible.)
#CNN
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5 key challenges for Warner Bros. Discovery CEO David Zaslav as he integrates three streaming services, fights for sports rights, and navigates $58 billion in debt via
@businessinsider
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I just got back from traveling in Europe and US and the level of animosity towards the media astounded me. Almost everyone I met used the term "Fake News," in conversation, and this is before I was asked what I do for a living.
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Curious decision to turn down a free $7 million commercial with 100 million+ audience in a presidential year?
President Biden Declines Super Bowl Interview for Second Consecutive Year (EXCLUSIVE) via
@variety
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BREAKING: Peacock paid subscribers are now: 18 million. More than double since start of 22, says Jeff Shell. Over 20 hours per month usage on paid. Average revenue per user, approaching $10. $CMCSA
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First move for Susan Zirinsky, the new CBS News president? She just shared news with staff that she’s promoting a woman - naming Judy Tygard as EP “48 Hours .”
#CBSNews
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Women chanting “No money for Les,” outside $CBS annual shareholder meeting.
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Explosion on 55th street between fifth and sixth, right by Michaels. People suggesting manhole cover blew. Saw fire, and debris everywhere. I am ok!
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Hits keep coming....Harvard students seek to revoke Trump graduates’ diplomas after Capitol Hill violence
#FoxBusiness
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CNN insiders tell me that Chris Licht is out.
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This will be interesting!
I'll be joined this Sunday by
@CarlBernstein
,
@JeffreyGoldberg
,
@JodieGinsberg
,
@ClaireAtki
,
@Deggans
,
@DavidZurawik
and
@BrianKarem
. Tune in at 11am ET —
@CNN
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MSNBC reports 4.03 million viewers for President Trump's immigration speech and 4.46 million for Schumer/Pelosi response. Did some viewers purposely not tune in for Trump?
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NETFLIX SPENT A BILLION DOLLARS MARKETING ITS SHOWS IN THE PAST SIX MONTHS. 👇👇👇
Interesting datapoint in Netflix shareholders letter: The company has nearly doubled the amount of $ it spends on marketing itself and its shows. First 6 months of 2017 it spent $545M, first six months of 2018 it has spent just over $1B.
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Trying to imagine Fox News airing a Joe Biden town hall with an audience of people who voted for Biden in 2020.
#CNN
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WB Discovery leadership making changes in streaming. We have the memo. $WBD
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It’s been a huge honor to be part of this fantastic and highly successful show
@ReliableSources
. I know the unstoppable
@brianstelter
will continue his important work.
#cnn
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One month in The Media Mix newsletter is already a bestseller. Thanks to everyone who has become a paid or free subscriber. The podcast is also exceeding all expectations thanks to
@JamieMaglietta
and
@GlobalSituation
@BrettBruen
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The CBS earnings call is going to be interesting next week.
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The
#NYTimes
added 265,000 new digital subscribers in Q4. A stunning, 93,000 of those, signed up for Crossword and Cooking and other digital-only non-news products.
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If you don't enforce the law, is it even a law? Incredible work from our DC team on conflicts that wouldn't be tolerated by the SEC when it comes to regular investors.
🚨 NEW:
@BusinessInsider
today launched "Conflicted Congress," a 20+ story / data viz project investigating the personal finances of public officials on Capitol Hill.
Start here:
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Media reporter dinner tonight. Spring roll reheated multiple times plus side of cheddar puffs.
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NEW: Numerous key creative and business executives were threatening to quit Disney unless Chapek was replaced. via
@businessinsider
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AT&T CEO John Stankey has the demeanor of a man who just had a great weight lifted off his shoulders.
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I feels like in the blink of an eye we've gone from: We can't hire people, there aren't enough workers to we are axing everybody we can and looking for cuts everywhere.
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EXCLUSIVE: Netflix, ESPN, and NBCUniversal are racing to win US Formula 1 rights as the global auto sport booms in popularity via
@businessinsider
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"Journalists should be free of the fear of violent attacks" - Donald Trump.
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David Zaslav visited the CNN newsroom and told them to think of CNN as a "reputation asset" and not a profit center and wants to go hard on global with potential for multi-language feeds. $WBD.
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Two sources said Godwin was offered a co-president's role inside CBS News, but one person familiar with internal conversations said Godwin found the idea of job sharing insulting.
ABC News insiders react to Kim Godwin's hire as the Disney division's new president via
@businessinsider
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A nation riveted...20.4 million people watched ABC, CBS, NBC, Fox News, CNN and MSNBC yesterday, says Nielsen.
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Future of movies file: Cinemark said it has sold 100,000 private rental packages which involve customers renting an auditorium for $99 to watch movies with whoever they want. 1.3 million people have taken part in a private watch party.
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Talking about big changes in the TV News biz and what it all means with
@brianstelter
and
@oliverdarcy
tomorrow. Tune-in.
#CNN
This Sunday's guests:
@kylepope
,
@abene_writes
,
@sarasidnerCNN
,
@miguelmarquez
,
@TurnbullMalcolm
,
@laurel_bristow
,
@claireatki
, and
@oliverdarcy
join
@BrianStelter
– 11am ET on
@CNN
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I've been tracking David Zaslav's listening tour and it's scope is truly astounding. See here who's in the unofficial kitchen cabinet (a few former Warner bosses and a surprise or two.).... $T $DISCA
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NEW FROM ME: Insiders say Tucker Carlson overplayed his hand at Fox but the 'whole universe' of right-wing media is courting him now $FOXA via
@businessinsider
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Blade holiday party with mystery money guys…. ;)
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If
@markruffalo
is the only man to talk about gender equality, and no one on the red carpet asks male actors about “Times Up” then isn’t it an opportunity lost?
#GoldenGlobes2018
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ICYMI: I talked about my exclusive interview with Lachlan Murdoch with
@brianstelter
on Sunday.
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NY Post biz desk ladies, past and present
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