Chris Boyer
@chrisboyer
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Principal, @chrisboyer LLC. Co-host https://t.co/9ncCW0NJ2S. Using digital marketing, experience and UCD/CX to transform healthcare.
Minneapolis, MN
Joined April 2008
📣We're hosting a webinar on June 27 at 1PM ET. @marthavanberkel will be joined by @chrisboyer to discuss the changing AI search landscape & key shifts that digital marketers in Healthcare should consider to stay ahead of the curve. Register here 👉 https://t.co/8XMHiFvWcB
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Join our upcoming webinar with @chrisboyer to learn: ✅How user experience is changing with AI search ✅How to stay relevant & perform in AI search ✅Metrics for measuring results in AI search ✅Upcoming trends reshaping healthcare marketing Register👉 https://t.co/8XMHiFvWcB
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@marxtango is the kind of #healthcare exec who's seen it all. In our new #podcast episode, he shares why he's adamant about empathy & patient-centered culture. Proud to partner w/ @BowstringStudio and @tpmnetwork (w/ host @chrisboyer): https://t.co/rWhSn0mxb6
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Moving my former Twitter activity over to a new platform. I encourage you all to find me on Threads:
threads.com
177 Followers • 0 Threads • Healthcare digital strategist, Podcaster and MN resident. See the latest conversations with @chrisboyer.
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It's my #Twitterversary! I have been on Twitter for 15 years, since 30 Apr 2008 (via @twi_age).
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New #TheMorningFix podcast: Hosts Amy Shepherd and Julie Dye are joined by guests Byron Yu and Steven Chase to discuss how science informs the medical device field through their research on brain neuroactivity & cursory movement. Listen in to learn more! https://t.co/R85kDQv4Ej
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It's my #Twitterversary! I have been on Twitter for 14 years, since 30 Apr 2008 (via @twi_age).
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New #touchpoint: @chrisboyer & @reedsmith discuss the tie between branding and reputation, and how organizations can leverage this to support recruitment and retention efforts: https://t.co/8lT3bTQsZc
#hcldr #hcmktg
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New #TheMorningFix podcast: Hosts Amy Shepherd and Julie Dye are joined by guest Vinay Singh to discuss a new cognitive therapy software to help children improve their reading and comprehension levels, due to dyslexia and other learning challenges. Listen: https://t.co/deV2MBbHmw
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It was a great conversation. Thanks for sharing this, @Colin_Hung
Does marketing have a role to play in the healthcare workforce crisis? @chrisboyer says YES!!! Marketing = brand. Brand = experience. It's all about building a good recruiting, onboarding, & work experience. Check out the full interview: https://t.co/GPItJVKMTZ
#HITMC #hcmktg
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In this week's podcast, @reedsmith & I discuss whether social media for hospitals and health systems is dead. Give the episode a listen, and let us know your thoughts! #hcic22 #hcldr #hcsm
New #touchpoint: @chrisboyer & @reedsmith discuss the recent challenges #socialmedia companies are facing, and dare to ask for hospitals and health systems: is social media dead? https://t.co/SNT87Hxlkv
#hcsm #hcldr
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Are healthcare leaders ready for consumerism? In this episode, @reedsmith talk through the challenges health systems face when pursuing the modern healthcare consumer. Rob Klein joins to share the insights from his 202 Consumer Insights Study. Give this a listen!
New #touchpoint: @reedsmith & @chrisboyer discuss the new digital consumer and the challenges their expectations have on health systems. Rob Klein from Klein & Partners shares insights from his 2022 Consumer Insights Study: https://t.co/kwfwJpO3Qj
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Do you know the differences between CRM and Marketing Automation? Turns out, it's substantial (and many mistake one for the other). Give this a listen - good episode!
New #touchpoint: @reedsmith & @chrisboyer break down the differences of a CRM and Marketing Automation (and their role in a #patientexperience system). Stephanie Petrazzi from @NuvanceHealth shares her expertise: https://t.co/t0TISAkyQJ
#hcldr #hcmktg
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This is worth a listen or a re-listen if you are building a Voice of Customer program. Special thanks to @AmyAuthenticx for the great interview and sharing her insights! #hcldr
New #touchpoint: ICYMI @reedsmith & @chrisboyer discuss how health systems can build a Voice of Customer program, and @AmyAuthenticx from @authenticx shares how leveraging all customer touchpoints are critical to this strategy: https://t.co/RtBpGoNWyy
#hcldr
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New #TheMorningFix podcast: Hosts Amy Shepherd and Julie Dye are joined by guest Dr. Erica Montes, OB/GYN and founder of The Modern Mujer, a blog in English and Spanish dedicated to answering questions about health, motherhood and medicine. Listen: https://t.co/X6Jws1A7Dj
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Really enjoyed this conversation with @luketrailrunner - it allowed me to get geeky about structured content! I tried to clarify the interchange of content and technology - would love your thoughts!
Listen to @chrisboyer, VP Digital Strategy at Beth Israel Lahey, and @luketrailrunner, Podcast Host of #HelloHealthcare, as they discuss how the right content strategy can help drive a better consumer experience. https://t.co/dryWwtDUJ4 In partnership with @HCStrategists
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New #touchpoint celebrating the 300th episode: @reedsmith & @chrisboyer reflect on how digital has evolved in hospitals and health systems over the last six years. Guests @kparran, @sleibforth & Tom Hileman (@HilemanGroup) answer "3 Questions": https://t.co/N4FcVFOSKc
#hcldr
touchpoint.health
Reed Smith and Chris Boyer celebrate their 300th recording by looking back over the nearly six years of weekly podcasts and reflect on how the role of digital and experience has evolved in hospitals...
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Love this conversation I had with @luketrailrunner about the technical elements of content strategy.
Well done, @luketrailrunner & @ChrisBoyer! » Content Strategy that Drives Results, ft. Chris-Boyer, VP of Digital Strategy, Beth Lahey Israel https://t.co/dt5T3Mp5wL
#hcmktg #contentstrategy
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New #touchpoint: @reedsmith & @chrisboyer discuss a study showing the average wait time for an appointment is nearly a month(!) and how health systems need to change their thinking to improve this critical enabler of patient experience. #hcldr #hcmktg
touchpoint.health
Reed Smith and Chris Boyer share the results of this study, broken out by cities and specialties, then share ways in which health systems can begin to better understand overall wait times in an...
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