Chris Boyer and Reed Smith discuss the evolution of SEO, the rise of GenAI and ponder if AIO is the new SEO. Carrie Liken shares her perspective on the future of search.

Ed Bennett and Chris Boyer recap past discussions, and provide a quick update on various annoyances, technology tips and put GenAI to the Turing test.

Chris Boyer and Reed Smith reflect on the last almost eight years of podcasting, and share stories from the early days (how it began and the first few episodes), to how the topics have shifted over...

Reed Smith and Chris Boyer explore the "flat pancake" metaphor as it applies to the evolving role of the Chief Digital Officer and discuss how with conflicting priorities and lacking a clear mandate,...

Ed Bennett and Chris Boyer discuss the challenges of gamification and wonders if things have gone too far. They also share a great tool to help develop flowchart visualizations using text prompts and...

Chris Boyer and Reed Smith share an update on the evolution of patient portals and how healthcare leaders are leveraging them to drive patient experience - sometimes to unintended consequences. They...

Reed Smith and Chris Boyer discuss the overall need for health systemsto embrace radical digital transformation and discuss how prioritizing patient advocacy can find success. Scott Becker, publisher...

Bennett and Chris Boyer dive into the world of infotainment, exploring their love-hate relationship with Apple and Android car apps, and why they believe automakers should steer clear of developing...

Chris Boyer and Reed Smith discuss some of Gartner’s findings and the impact it has on digital marketing, review a story that opines on whether AI is in a bubble and share the current adoption rate...

Chris Boyer and Reed Smith dive deep into the complex world of marketing technology, exploring the essential tools and strategies that power successful marketing teams. From foundational elements...

Chris Boyer and Ed Bennett discuss the challenges with everything being in the “cloud” and then share free tools to help with tracking your presence on the Dark Web. Then, they test Gen AI’s ability...

eed Smith and Chris Boyer compare market and marketing research, and discuss the various methods - both quantitative and qualitative - that organizations can use to help inform critical strategies in...

Explore expert insights on mastering Online Reputation Management and social listening for healthcare in this vibrant podcast episode featuring Chris Boyer and Reed Smith.

Chris Boyer and Ed Bennett ask why does everything have to be digital (and if there is still room to have physical copies of music, movies and books). They also share updates on previous tech tips on...

Reed Smith and Chris Boyer share their perceptions and insights on patient access - what it is, what internal and external factors are impacting access and then they dive into a recent study by...

Reed Smith and Chris Boyer explore how various departments—marketing, innovation, operations, and clinical/care management—perceive and utilize data differently. They delve into the distinct value...

Chris Boyer and Ed Bennett address common digital frustrations like Caps Lock mishaps, Copy/Paste issues, and how iOS handles email address forms. They also share powerful Windows tweak tools and...

Reed Smith and Chris Boyer discuss how developing a good data strategy is the underpinning of any successful digital transformation, experience or innovation strategy. They also reflect on the...

hris Boyer and Ed Bennett dive into the digital world's quirks and innovations. First, they tackle the frustrations of websites that force users to create name/password accounts, exploring why this...