Brittany Cabriales
@brit_cab
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award-winning marketing & social media director | prev: @gofundme | 3x @shortyawards winner + @adweek executive mentee | pro frisbee @superbloom_sd
Digital portfolio ➡️
Joined July 2014
i'm chronically online in a different and more sophisticated way than you are
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manifestation circle: 🕯 🕯 🕯 🕯 Reputation 🕯 stadium tour 🕯 back on 🕯 Netflix 🕯 🕯 🕯️
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jack of all trades? yeah i’m also the funny person at work
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my official application to be considered for a @Nike copywriting position
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the point of life is going to a good restaurant and getting two cocktails with dinner. that’s it
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born to order fries for the table, forced to write creative briefs
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I spoke with Brittany Cabriales, Associate Director of Brand Marketing at @gofundme, about the fundraising site's social response to the Los Angeles wildfires. They are estimating 30K mentions per day across platforms right now. Here's what stuck out:
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We lost something when great creative minds in advertising were forced to transition from “let’s make this brand famous and meaningful” to “let’s make this brand relevant to the right person, at the right, time, at the right place, when they are in the purchase mindset.”
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"I'm sure you are deep into 2025 planning" sir I am just trying to make it to the end of this week
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going to baseball games is for the girls because there's little treats, shopping, and top-40 hits between every play
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My Brand Social Trend Report: Q3 2024 is here! It includes things like rapid response social, broadcast channels, trending music lawsuits, and more. It’s a little bit of science and a whole lot of gut. Kind of how I approach social in general. Here's what's in this edition:
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pronouncing deliverables like miserables while reading the creative brief
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