Chad Bockius
@bockius
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3X CEO turned Fractional Exec helping startups scale. $850M+ value created. Writing about B2B growth, go-to-market, building companies, tech & longevity
Austin, TX
Joined December 2008
Most CEOs hit what I call the Altitude Trap. They're the only ones who can see the full picture: strategy, team, market, execution. But they're stretched so thin they can't actually work on it. Alone at the top. No one to think alongside.
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This post hit ~700k impressions. One natural question from the discussion: Why didn't they just raise the ticket price? Keep open seating. Keep bags fly free. Charge more. Loyal customers would've paid it. That's what loyalty buys you - pricing power. I ran the math. A fare
Southwest Airlines turned millions of loyal customers into hostages. And they're celebrating it. I'm one of them. 20+ years. Two credit cards. Companion pass. Bought gift cards. Recruited everyone I knew. Then they killed open seating. Killed bags fly free. Gutted everything
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Most companies don't have a data problem. They have a reporting format problem. The fix isn't more data. It's better structure around the data you already have. Steal this format. Your future self will thank you.
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The meeting discipline reinforces it: → Normal variation? "Nothing to see here." Move on. → Exception? Owner better have already investigated. → Don't know? Say so. Follow up next week. No hiding. No surprises.
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Why this works: After a few months, you stop reading charts. You pattern-match. Anomaly in week 2? You see it instantly. Most companies catch problems in month 3. Amazon catches them in week 2.
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It's called the 6-12 Graph. Left side: Trailing 6 weeks (tactical) Right side: Trailing 12 months (strategic) Faded line: Prior year comparison Same format. Every metric. Every week.
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Amazon reviews 400-500 metrics every Wednesday. In 60 minutes. Most companies can't review 10 metrics that fast. The difference isn't discipline. It's format. Here's the chart structure that makes it possible:
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And if you need a coffee maker recommendation, the @FellowProducts Aiden Precision Coffee Maker paired with the @FellowProducts Ode Gen 2 Electric Burr Coffee Grinder is a killer combo.
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Coffee’s health impact depends on how you brew it. Filtered coffee is linked to a lower cancer risk, while unfiltered methods—like French press or boiled coffee—let oily compounds called diterpenes sneak into your cup. These compounds, particularly cafestol and kahweol, can
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216 → 108. That's my LDL cholesterol before and after I stopped drinking espresso. I've spent a decade optimizing my health. Sleep, no alcohol, workout 4x/week, sauna, cold plunge, clean diet. Cholesterol was still through the roof. Cut eggs for 6 months. Dropped from 216 to
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Southwest Airlines turned millions of loyal customers into hostages. And they're celebrating it. I'm one of them. 20+ years. Two credit cards. Companion pass. Bought gift cards. Recruited everyone I knew. Then they killed open seating. Killed bags fly free. Gutted everything
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🚨 I just learned about a concept, I can't stop thinking about. The Four Burner Theory. It destroyed Elon Musk's first marriage. It explains why Bezos is jacked but divorced. And why Zuckerberg has no real friends. Once you understand it, your life will never be same:🧵
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Two people. Same world. One finds good everywhere. The other finds bad everywhere. Neither is wrong, they’re just finding what they went looking for.
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Saving to use as a goal sheet.
Health stats of the healthiest 1% of the population: - VO2 max ≥58 men, ≥50 women - Pullups ≥18 men, ≥3 women - Resting heart rate ≤45 bpm - Body fat ≤12% men, ≤23% women - Waist-to-hip ratio ≤0.85 men, ≤0.8 women - hsCRP ≤0.1 mg/L - HOMA-IR ≤0.8 - Triglycerides ≤50
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Think incrementally and you'll never see the goal line. Think exponentially and you might just reach it. I'm seeing this play out firsthand. Companies leaning in are pulling away. Companies wading into the kiddie pool are about to drown. The window is closing.
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If you're a leader: Stop accepting "we're using AI" as an answer. If your developers see AI as optional, you have the wrong developers. If your teams think of headcount as a constraint, they're already behind.
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If you're an employee: Stop asking "how can AI help me?" Start asking: "What would I do differently if I had 10 people working for me?" That's the mindset shift. That's how you become indispensable.
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The data tells the story: → Anthropic CEO Dario Amodei believes AI will enable a one-person billion-dollar company by 2026 → Six months ago, a solo founder sold his AI startup for $80M. No co-founder. No team. 300K users. 1 person doing the work of 10 isn't a metaphor. It's
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This isn't about improving a workflow. This isn't about making employees 10% more efficient. This is about rethinking your entire business around AI. The goal isn't to make each employee slightly faster. It's to empower 1 employee to do what used to take 10.
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