Joe Christensen
@blazeIt
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Live event web producer. Connecting online audiences to events across the country. Ping me!
PDX
Joined September 2008
Every event today should be the in-person touchpoint of a podcast or content-driven online initiative. Without owned, constant online touchpoints, there is little chance of survival in the next 5 years.
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I don’t understand the stubbornness of those talking down virtual events in favor of in-person. We kept saying during the pandemic they are two different tools. They serve each other extremely well. Virtual is the perfect marketing tool for in-person. In-person is the premium
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The Vimeo experience…..endless buffering regardless of how fast your connection is.
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Julius says it better than I ever could!
I am shocked at how many think that 600 views on an event recording are nothing. But that same event had 200 people attending live. 3x more. Oh yeah but they were more engaged in-person! Wait, how do you know? Are you tracking in-person engagement? Because you know exactly
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Blaze produced video in 450 breakout rooms in 2023. I need your help to hit 500 in 2024!
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2021: Easy: Virtual event Hard: In-person 2024 Easy: In-person Hard: Virtual
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Content from your event is an opportunity. A content/marketing team can turn mp4s into gold.
We spent $150k+ to put on the Client Ascension Mastermind event in Tampa No, we did not profit off this event (at least from direct ticket sales) But there is an infinite ROI thanks to the content team we hired to capture as much of the event as possible What do I mean by
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Julius with another blazing thread. I still love virtual events. Do it right and it's awesome.
Hubilo's CEO recently discussed a 'collapse of the virtual events industry' in his post announcing a 50% layoff. Are virtual events gone forever? No. Here is why:
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Great concerts have ‘the movie’ out after they end. Great stand ups have the Netflix special. Your event should have recordings or a summary movie.
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👀👀
Anyone else feeling abandoned by @RingCentral acquiring @Hopin? Ticket sales for @fwd50conf just shut down (a month before the event) and nobody there seems to know what to do to turn them back on. Feels like complete abandonment.
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1 billion of investment, valued at 7.7 billion, and sold to a company with market cap of 4 billion. My clients moved away from hopin after the 1st year of the pandemic. Privacy and ownership of reg data was a big factor. Cost was high.
Hopin, the struggling virtual conference unicorn, sells events and engagement units to RingCentral https://t.co/N8ZbgXOk23 by @ingridlunden
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It’s happening. #TwitchConLasVegas tickets go on sale tomorrow. Grab them before they’re gone. https://t.co/PUpEIKZovW
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Zapier's free, virtual user conference, #ZapConnect, is on September 28th, and registration is now open! Here's what you can expect from ZapConnect this year: 🎤 35+ speakers 💻 28+ sessions and workshops 🔥 Celebrity keynote by @sama Save your seat: https://t.co/mCJRx1vBYz
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Thrilled to get the image on the right from the seamstress at Radius Display ( https://t.co/WL68zD1uwt). Can't wait to spruce up our standalone 4k camera tripods in the breakout sessions.
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Pastry selection in airports I visited today. Paris, France vs Dallas, Texas.
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Broadcasting live from TwitchCon Paris, Kudos to team Blaze for delivering top-notch encoding. Relying on trusted tech from @aws_elemental primary encoding @LiveU 4g BU encoding @accessinclusion captioning #Livestreaming #EventProfs #Events
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The biggest conference waste of 2023: An audio and video feed that is not recording the content. Content is events’ new business model.
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I was feeling nostalgic so I took a taxicab from the airport to hotel. The experience cured my nostalgia. Bummer because I’d rather deal directly with a human without an app as a broker.
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Should be a message setting for “uh-oh” and it only alerts you if something is wrong with trip.
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