Back in September at IBC 2025 in Amsterdam, SWIT was showing a range of new PowerCell camera batteries that are now available for popular Sony, Canon,

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The Laowa 15-35mm T12 Probe Zoom Lens is the latest addition to the company's ever-expanding line-up of unique and interesting optics.

The Nikon & RED 'Image Recipes' are based on some of the most popular RED LUTs, and they are available not only to users of the Nikon ZR, but also the

MRMC has announced Flair Bridge, a device that allows you to easily control MRMC robots from any laptop or computer. This compact device removes

Flanders Scientific has announced its new XMP C Series, which consists of the 26.5" XMP270C, 31.5" XMP310C, and 55" XMP550C. These feature

The PolarPro x Shortstache SHIFT Diopters were built for photographers and filmmakers who want to capture tighter shots without changing lenses.

Old Fast Glass Customs is now taking orders for their new Anamorphic Probe Adapters. These new adapters will work on many of Laowa’s Probe lenses,

Wooden Camera has announced a new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage,

Tilta has announced a new Extendable Shoulder Pad Baseplate for Camcorders, designed with an articulating and extendable shoulder pad to help

The Panomicron Bismuth Anamorphic Leica M mount Lens is a 50mm lens, with an aperture of f/2.8. It has a 1.5x anamorphic squeeze ratio, so it will have a

MID49 has announced its new Nikon ZR Cages and Accessories. These range from an Upper Cage all the way up to the Mid Kit, which includes a Quick-release

Tilta has new Fujifilm GFX ETERNA Camera Cages. The dedicated camera cages offer complete coverage, integrated accessory mounting, and a solid, unified build. There are two versions available: the...

The new PolarPro Arctic Polarizer Filter is claimed to let in ½ stop more light than traditional polarizers. It also features a Chroma Film so that you can

Viltrox recently announced its new AF 50mm F1.4 Pro FE, which joins the existing AF 85mm F1.4 Pro FE, as the company’s second full-frame entry in its Pro Series, engineered specifically for Sony...

The Module 8 MOOD Hypnotic is claimed to be the first tuner compatible with Sony E cameras and lenses. According to Module 8, MOOD isn’t a filter; it’s

Laowa recently announced its new Sunlight 2x FF Anamorphic Zoom Series. These new zooms are claimed to bring a new level of versatility and accessibility to

Canon has announced a new RF 45mm F1.2 STM lens. This is a very compact, lightweight, and fast prime lens. This would be a good lens for gimbal

Canon has announced the new EOS R6 Mark III. The EOS R6 Mark III shares a lot of the same features and functionality as the Canon EOS C50, but in a