bgtheory Profile Banner
Brad Geddes Profile
Brad Geddes

@bgtheory

Followers
21K
Following
287
Media
172
Statuses
8K

PPC Geek & Official Google Ads Seminar Leader. Author, Advanced Google AdWords. Co-Founder, https://t.co/fcpiRlj1L8. Founder, https://t.co/TeZrKsiMhF.

Washington DC
Joined November 2008
Don't wanna be here? Send us removal request.
@bgtheory
Brad Geddes
3 years
We finally produced our guide to #GoogleAds & #MicrosoftAds RSA testing. The math behind pinning and often forgotten with machine learning. If you want to test RSAs (you should),. here's your comphrensive guide >
Tweet card summary image
adalysis.com
Think you don't need to test RSAs? Think again. Find out why, then read about approaches and tools you can use.
4
3
30
@bgtheory
Brad Geddes
3 years
Hmm. @PayPal informed me they can't accept payments for @awscloud after accepting them for many years. We've seen a lot of weird processing errors with PayPal over the past 2 years, seems they aren't competing well with all the new processors.
2
1
9
@bgtheory
Brad Geddes
3 years
There are so many ways @GoogleAds could improve RSA asset & combination reports. They added some that are OK, but these are definitely not the top requested features by far >
Tweet card summary image
blog.google
We’re introducing new tools to help you create more engaging ads. As part of this change, ad extensions will now be called assets.
4
2
19
@bgtheory
Brad Geddes
3 years
RT @ppcliveuk: Our 4 amazing speakers and what they'll be talking about next Thursday!!! 🥳🥳🥳👏👏👏🙌#PPCChat #MarketingTwitter @ppcliveuk #PPCL….
0
2
0
@bgtheory
Brad Geddes
3 years
This is our flowchart for how we evaluate #GoogleAds recommendations for #SMXNext Coffee Talk.
Tweet media one
0
4
27
@bgtheory
Brad Geddes
3 years
The conspiracy theorist in me thinks the new option for Google to tell you when your info is online is also a way for them to verify your info for customer match and other advertising to increase match rates. The privacy person in me loves it #SearchOn.
1
1
13
@bgtheory
Brad Geddes
3 years
This is a new one to me - emoji's in the page's sourcecode. There's some geeky branding :)
Tweet media one
0
0
4
@bgtheory
Brad Geddes
3 years
Is anyone having issues with @googleads mass disapproving ads with non-working IOS URLs? I'm seeing this across a large number of accounts - it's odd.
1
0
2
@bgtheory
Brad Geddes
3 years
Does anyone know if @Google is just closing @fitbit ? I contacted support 9 days ago (and multiple times since) about a 3-month old fitbit not working and they refuse to help. It seems @fitibt is just abandoning its customers.
6
0
2
@bgtheory
Brad Geddes
3 years
I just updated the entire ad testing section of the workshop for RSAs. I'm expecting a lot of RSA discussion. Most advertisers are still using ETAs with some RSAs. At some point, you'll have to transition if you want to or not. .
@smx
Search Marketing Expo
3 years
Join renowned PPC expert @bgtheory for an in-depth look at how to create, execute, and optimize successful Google Ads campaigns.
0
0
10
@bgtheory
Brad Geddes
3 years
The new @gmail fonts are horrible for those of us with bad eyes. You'd think Google wouldn't force us to use their branded font for headlines when it's unfriendly to those with #accessibility issues. @Microsoft has worked so hard on accessibility - Google is going the other way.
4
1
7
@bgtheory
Brad Geddes
3 years
I used the default @GoogleAds support for the first time in years. Wow, that was a waste of time. I even made a >1 min video to explain the issue - it didn't help. Canned useless info was all I could get. I have some reps that are great (not all), but the support channel is bad.
9
6
46
@bgtheory
Brad Geddes
3 years
If you are doing specific allow & disallow bot crawls to have dedicated landing pages indexed for #GoogleAds while being blocked from SERPs, you'll want to see the changes to the mobile adsbot URL.
@rustybrick
Barry Schwartz
3 years
ICYMI: New user agent string for Google AdsBot Mobile Web crawler
Tweet media one
0
0
4
@bgtheory
Brad Geddes
3 years
The next Master Class on #GoogleAds is August 16-17.
@PaidSearchOrg
Paid Search Association
3 years
More exciting news! One of our board members.@bgtheory is going to be a trainer at the SMX MasterClass training (. And we have two free tickets for you! We are going to choose by virtual ballot. To be considered fill in this form:
0
0
4
@bgtheory
Brad Geddes
3 years
I just finished a #PPC audit w/ this issue & I don't think this can be overstated. A Poor PPC account will occasionally get conversions w/ a good website. A Great PPC account can fail w/ a poor website. Make your site user/conversion friendly before you spend money on marketing.
4
6
41
@bgtheory
Brad Geddes
3 years
It's nice Google is showing this. Now if only @GoogleAds had any clue as to 'intent' and what that really means. My search results from 15+ years ago were generally more accurate than I get today.
@adsliaison
AdsLiaison
3 years
We’re lifting up the hood on our keyword matching systems & diving deep with more & new info on how they work now, what this means for account structure, & much more in a new 28 page guide, linked to from here:
3
0
28
@bgtheory
Brad Geddes
3 years
Remember SMX Advanced is FREE this year! :).
@smx
Search Marketing Expo
3 years
50 tactic-rich sessions, two empowering keynotes (featuring #PPC pro @bgtheory and #SEO expert @jaimieray), invaluable live Q&A during Overtime, morning “Coffee Talk” networking, engaging afternoon breakout discussions, and more. All yours. All free.
2
1
11
@bgtheory
Brad Geddes
3 years
Join us at SMX Advanced for free. Here's where I'll be >
Tweet media one
0
0
2
@bgtheory
Brad Geddes
3 years
I went to open yet another Gmail account as I need access to another #GoogleAds MCC, and Google won't let me as 'This Phone has been used too many times'. What's the best way. Any workaround ideas without getting a new number (you can't use G voice numbers)?
Tweet media one
10
0
12
@bgtheory
Brad Geddes
3 years
RT @PaidSearchOrg: FREE WEBINAR! 👉 The Answers to All Your RSA Questions with Brad Geddes @bgtheory . Qs about Responsive Search Ads❓. Join….
Tweet card summary image
paidsearch.org
A deep dive into Responsive Search Ads (RSAs) to make your transition to this ad format as seamless as possible in your PPC campaigns.
0
6
0