New Episode! "EP328 - Account Structures & PMax Fails ft Susan Yen" In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from… Player links & show notes:

Russell McAthy delivered a masterclass in cutting through marketing data confusion. Read more 👉 https://t.co/GMK3JqsRGU #PpcLive15 #AdCopyTesting #PerformanceMarketing

Product Reviews: For Shopping ads, your star ratings and review volume directly determine which products appear in AI Overview carousels; 4.2 stars isn't enough anymore; you need 4.6+. Read more 👉 https://t.co/XEUklkpClR #GoogleSAiOverviews #SharingPredictions #StayAhead

Fraser Andrews – I find broad match works well with strong negative keyword lists, top-level automated bid strategies – e.g. Read more 👉 https://t.co/9HUIIBbiE5 #PpcExpertsAnswer #BroadMatch #PPCChat

Automation Won’t Fix a Broken Growth Strategy - https://t.co/pWJWQOQFB1

The PPC industry, do you feel like you hear enough about, talking about failures? Read more 👉 https://t.co/0j0Dv56cHM #CatastrophicClientExperience #PpcLive #PPCChat

New Episode! "EP327 - Black Friday Blackout: When Ad Schedules Go Wrong ft. Ayisha Yousef" Summary In this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce special… Player links & show notes:

These traits are all present in PPC – one of the many reasons why it’s the best marketing channel to drive budget efficiency. Read more 👉 https://t.co/pqAYxVZINB #ppcchat #RealTimeBudgetControl #AdaptableCampaignStrategies

For brands with extensive product catalogs, adopting an AI-driven approach like SMEC can be a crucial step in scaling PPC campaigns effectively and efficiently. Read more 👉 https://t.co/JiUSyCx56P #ppcchat #marketingtwitter #PpcStrategy

I like strategy – PPC success isn’t just about getting conversions—it’s about getting the right conversions at the right cost. Read more 👉 https://t.co/BAOJwjksfo #PPCChat #MarketingTwitter #DisplayNetworkEnabled

While it’s not flawless—spam and algorithm issues persist—it can deliver strong results when paired with good inputs like qualified lead lists and pipeline data. Read more 👉 https://t.co/470lHcypT3 #PPCChat #marketingtwitter #PerformanceMax

Why Ad Extensions Can Transform Your Google Ads Performance - https://t.co/lYz0KKMbnv

New Episode! "EP326 - When Best Practices Backfire ft Aashna Makin" Summary In this episode of PPC Live, Anu Adegbola interviews Ashna Mackin, a senior paid ad specialist with extensive experience i… Player links & show notes:

Setting the Right Expectations for Paid Search in 2025 - https://t.co/bEtA1YQRcz

New Episode! "EP325 - I Accidentally Spent a Client's Entire Year Budget in One Week ft Inderpaul Rai" In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mi… Player links & show notes:

Lean on first-party data, accurate tracking, and daily monitoring to maximize performance and avoid wasted ad spend during the busiest shopping season. Read more 👉 https://t.co/dat3hZzipH #DrivingRealGrowth #ActionableInsights #GoogleAds

Setting the Right Expectations for Paid Search in 2025 - https://t.co/oeBrWRCZOD

I've seen Local Services Ads work wonders for the right businesses Read more 👉 https://t.co/O1P95BeLyQ #DefinedServiceAreas #ServiceBusinesses #MaximizeVisibility

Actual Best Practice: Scale budgets based on performance, not platform pressure.If your CPA isn’t where it needs to be, spending more won’t fix that. Read more 👉 https://t.co/uEWomXIwrj #PopularGoogleAds #PPCChat #PPC

New Episode! "EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers" In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in th… Player links & show notes: