Bernard Huang
@bernardjhuang
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Founder @Clearscope — Get Discovered on Google, ChatGPT, and Beyond
Austin, TX
Joined February 2011
Finally got around to publishing the SEO strategy that I've been calling "Ranch-style SEO". Rather than aggregating content into one massive pillar page, this method emphasizes the disaggregation of content into precise, digestible pieces that strategically align with the
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RT @bernardjhuang: 👀 I don't care which side of the "SEO is GEO" || "GEO is SEO" fence you're on. It's clear that the future of search is A….
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👀 I don't care which side of the "SEO is GEO" || "GEO is SEO" fence you're on. It's clear that the future of search is AI-driven. Google will release AI mode when it figures out how to monetize it and users will prefer that experience. Apple will roll Apple Intelligence, ChatGPT
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RT @bernardjhuang: The way we create content has changed. It’s no longer just about ranking on page one—it’s about answering questions dire….
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The way we create content has changed. It’s no longer just about ranking on page one—it’s about answering questions directly, clearly, and with authority across search engines and AI-powered platforms. That’s why we're introducing @clearscope's newest feature—Draft with AI, a
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Generic AI drafts don’t get results. @clearscope AI Drafts do. Our early beta testers published content that showed up in AI Overviews in under 24 hours (and we've seen as fast as 5 hours in some cases ⏳). Why? Because Clearscope doesn’t churn out "me-too AI slop". We deliver
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🤔 compelling evidence that GEO/AEO really just _is_ SEO. with a few extra steps:
theinformation.com
As it tries to unseat Google, OpenAI is relying on search data from an unlikely source: Google. OpenAI has been using Google search results scraped from the web to help power ChatGPT responses,...
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RT @gaetano_nyc: I have a client with ZERO authority in an emerging category. They think just by publishing “thought leadership” it will ma….
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Topics are the new keywords. Google and LLMs want to see that your website is an authority on a topic, before they're willing to cite/link/retrieve from you. How do you know that you’re an authority? Here's a sneak peak at Clearscope’s upcoming topic clusterer + share of voice
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RT @bernardjhuang: 📢 SEOs to Google:.“Hey, we need more support in GSC for visibility into AI Overviews, better API rate limits, longer his….
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I get it though, once GSC offers something it's hard to take it back. With everything influx due to "AI Mode" and "AI Overviews", I think it's important that Google team proceeds cautiously before committing to anything.
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📢 SEOs to Google:.“Hey, we need more support in GSC for visibility into AI Overviews, better API rate limits, longer historical data, and insights into AI mode”. 👨💻 Google:.“Say less. Here’s a new logo.”
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🤔 quick pulse check: how many of y'all have changed your search behavior away from Google? . If so, where do you go these days (eg. ChatGPT, Perplexity, Claude, AI mode)?. I gravitate towards AI mode or ChatGPT but platform lock in with default search on Chrome / Safari /.
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It's 2025 -- AI Overviews destroying clicks 🐊 , machines are reading machine-written content for humans 🤖. which brings about a thought. Is finally SEO dead?. Nah, me thinks not 👇.
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RT @bernardjhuang: 👀 Anyone else notice that ChatGPT gives autocomplete recommendations now? . This looks like the best and only glimpse in….
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👀 Anyone else notice that ChatGPT gives autocomplete recommendations now? . This looks like the best and only glimpse into "prompt research" on the market. Now that you have this data, what are you going to do with it?
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RT @gaetano_nyc: Topical authority vs brand authority. Great visual summary here by Clearscope.
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