Sora on Android was just released about a month after “The iOS app hit over a million installs within its first week" - @TechCrunch. Which launch won? 📲 Hint: it wasn't close. One launch was 4X bigger.

⚡️ Sega’s mascot is still outrunning the new kids. 🏅 Sonic Rumble’s launch has added an estimated 500K+ on top of 10M "Early Rumbler" installs. 360K on iOS alone. Revenue's ramping up. 📈 Already #7 out of 12+ mobile titles in a catalog nearing 1B est. downloads since 2017.

LIVE: Why Your Downloads Aren't Making You More Money

⏰ Starting soon! Join us in 20 mins for a live breakdown of how the biggest apps turn installs into active users → https://t.co/42hfjwM2en

📅 Set a reminder: https://t.co/WNVkAKBmYu Tomorrow, Nicole Weiss joins @arielmichaeli live to show you how top apps convert after the download. You’ll learn: 🧩 Where most onboarding flows fall short (and how to close the gap) 📉 The key drop-off points killing conversion 🔥

Getting installs, but not converting to revenue? Join @arielmichaeli and Nicole, founder of Brass Finch who scaled Audible's revenue and grew Macy's users by 500X, to talk activation and onboarding flows that convert 👉 https://t.co/42hfjwM2en

📉 🔪 Supercell kills most games *before* they even ship. It stuck with Brawl Stars and got a $2B+ hit. 💥 It stuck with Squad Busters and got a sunset. 🪦 Lifetime: 34.7M installs, $65M net. Revenue -96% YoY, downloads -88%. 😱 Sometimes endurance ≠ success.

FYI - You can see estimated downloads and revenue for any app and game with a free Appfigures account

Paid apps just aren't working anymore. That's why only 4.5% of apps in the App Store are not free right now. My favorite example: Monopoly: The Board Game (paid) made $180K in the last 30 days after fees (estimated) while Monopoly Go (free) made $109M after fees (estimated).

👑 🔥 260M people playing one mobile game every month. That’s equivalent to 75% of the U.S. population — on a single title. Its name: Honor of Kings And it's already cleared $1.82B in 2025 (more than 2024). 🇨🇳 China still dominates spending, but 🇺🇸 U.S. momentum is real.

RT @arielmichaeli: 😱 Sora has is no longer the #1 app in the US. It's not Gemini, or Grok, or ChatGPT, or TikTok. No no, it's Dave’s Hot…

The wild run is over - Apple just pulled Tea AND TeaOnHer from the App Store for lack of moderation, sharing personal info without permission, and and negative reviews 😱 https://t.co/Tzd9S6NzIv

🫖 🔥 Two of the hottest dating apps on iOS just vanished overnight. Tea Dating Advice (6.1M installs, $3.4M IAP) and TeaOnHer (2.2M installs) — both gone from the App Store globally. Privacy leaks last summer didn’t kill them. Apple might have. 💔

Mastering Meta Ads for Mobile Apps

⏰ Getting Started in 20 Minutes! https://t.co/mppuKkicP3 Learn to balance Meta Ads with ASO to amplify your VISIBILITY and boost CVR.

📅 Going LIVE tomorrow 👉 https://t.co/mppuKkicP3 Many growth teams struggle with Meta Ads, but Marcus has cracked the code. Tune in to learn who should be using Meta Ads and how to use them.

Most apps overpay for Meta Ads... and aren't getting the results they expect. Join @arielmichaeli and Meta Ads expert, @marcus_cnslt, to learn how smart teams are using Meta as part of their growth engine. More info ▶️ https://t.co/mppuKkicP3

We just rolled out an update that fixes the issue with many keywords popularity scores dropping to 5. More details coming soon. In the mean time you can see the popularity score updating in real time in Keyword Inspector.

🔥 One model update flipped the whole image-AI market. Late August: Adobe Firefly up +151% since July. Gemini barely +20%. Then Gemini dropped “Nano Banana" 🍌 Now Gemini’s +331% since July. 📈 Firefly’s down 68%. 📉 💡 In mobile AI, momentum can reverse overnight.

📈 Meta is still a growth engine... if you know how to drive it. More info ▶️ https://t.co/mppuKkicP3 Join @marcus_cnslt + @arielmichaeli next week for a LIVE tactical session on targeting, strategy, the fundamentals you need to get real conversions.