It’s been a full-circle moment for me, having done my MBA at Stanford, but this time, I went back as a founder. I spent an amazing 3 weeks at @StanfordGSB University Graduate School of Business with 40 incredible founders as part of the dy/dx program. I met people from all

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I had such a fun chat with @eden_capeagency , aka the “Word Engineer”. She’s a master at helping SaaS and tech companies turn smart copy into real conversions. We talked about why copy is such a powerful part of CRO, how to use AI without losing the human touch and why

The last two days at Digital Marketing for Financial Services Midwest 2025 in Chicago were incredible! Between spinning the wheel, celebrating Halloween and having some fun, the best part was all the conversations. I loved talking to marketers from banks, credit unions and

Looking forward to the Digital Marketing for Financial Services Midwest Summit in Chicago! Last year, I attended DMFS as a participant and connected with some of our earliest customers. This year, I’m excited to be back with the Fibr AI team as a sponsor. We’ll be talking about

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Last-click attribution is misleading, and clients don’t always get it. I was talking with @ryanlevander on the latest Mind Your Conversions episode about this exact challenge. The top of the funnel might come from Facebook, conversions from Google but clients often only see the

Heading to #LCConnect25 this September! The leading event for lead gen and performance marketers and the perfect stage to showcase how Fibr AI is reimagining the post-click experience. At booth 501, I’ll be sharing how our “Agentic CRO” approach transforms static landing pages

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New Episode is live now! 🎙️ I had the pleasure of chatting with @ryanlevander, Founder of Rednavel Consulting, a paid media and CRO expert who’s worked with brands like Supermetrics and Logonics and spoken at top conferences such as Conversion Conference, Marketing Analytics

I’m really looking forward to being in San Diego for @heroconf on Sept 23 & 24. Over the past few years I’ve noticed something that ads keep getting smarter every day… but landing pages often haven’t kept up. That’s where so much conversion opportunity quietly slips away. At

First time sponsoring the @ABABankers Marketing Conference in New Orleans. A leap that turned into real momentum. To be honest, walking into the event, I had no idea what to expect. Banking often talks about innovation, and there’s a notion that AI adoption can be slow. But

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Most marketers I talk to still assume the customer journey starts on their homepage. But a campaign we ran at Fibr recently proved otherwise. One client had a strong offer, but conversions just weren’t moving. So, we dug into the real user paths and what we found was

Just landed in New Orleans for the ABA 2025 Bank Marketing Conference 🙌 Really looking forward to meeting fellow marketers, learning from the sessions, and having real conversations about how data, AI and customer experience are reshaping bank marketing. 🗓️ Sept 15-17, 2025 📍

Someone from the team captured this during our last meeting and slacked it to me... There’s something about the energy in these meetings. It’s easy to get caught up in spreadsheets, metrics, and KPIs. But then, moments like this happen and everything slows down for a second.

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Are Websites Dead, or Just Evolving in the Age of AI? In this episode of Mind Your Conversions, I sit down with @Lucia_vdBrink , founder of Increase Conversion Rate and co-founder of Women in Experimentation. We tackle the big question: are websites still relevant in the age of

My chain of thoughts just got validated :) Recently, @neilpatel spoke about how AI doesn’t care about your domain authority, it cares about context. And that’s exactly what we’ve been seeing evolve right in front of us. When you ask a model a question, it isn’t ranking by DR or

Excited to share that I’ll be speaking at PPC @heroconf I’ll be talking about how the future of landing pages isn’t static, it’s agentic. From automating web optimization with real-time PPC signals to turning every click into a smarter conversion. I’ll share how AI-driven

New Episode Out Now! 🎙️ In this episode of Mind Your Conversions, I sit down with @Lucia_vdBrink, founder of Increase Conversion Rate. com and co-founder of Women in Experimentation. We dive into how psychology and data meet in the world of conversion rate optimization, the