Anita Elberse
@anitaelberse
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Harvard Business School Professor. Expert on the business of entertainment, media and sports. Author of #Blockbusters. Baller. [email protected]
Joined April 2009
"Not bad, huh." - @3gerardpique. The three most beautiful words ever spoken, as far as I am concerned. 😉⚽️ #BakerLibraryBallin' @HarvardHBS
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🚨 Coming soon to my classroom at Harvard! Like and respond with hashtag #pickme if you’d like a chance to win a free copy of my new case on @BTS_BigHit and @BigHitEnt ! #bts #kpop #btsarmy 🕺🏻
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I see you, #btsarmy, and I’m impressed! 🙌 Thank you for the overwhelmingly positive response to the @HarvardHBS case study on @BigHitEnt and @BTS_BigHit! ❤️.
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I wish I could but I can’t possibly give you all a free case study. You can buy it here too, if you like: I’ll see if we can set up a virtual class session for all of you (where I suspect you will be the teachers and I’ll be the student 😁).
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Professor Toto Wolff was in the house last week! So amazing to have the @mercedesamgf1 team principal share his experiences in my MBA class at @HarvardHBS on what it takes to build a winning team — and maintain that success. #lifeatHBS 🐐🏎💨
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New case alert! 🚨 So excited to debut my case on Toto Wolff and @mercedesamgf1 in my @HarvardHBS MBA course next month! (I have 🔟 free copies of the case to give away — respond with the hashtag #pickme for a chance to win!🏆)
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So yeah, this is happening. Four legends signed up to take my ExecEd course." Only at @HarvardHBS! #HBSExecEd
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No biggie. Just taking a quick break after doing some laps around Baker Library in the @mercedesAMGF1 car. Typical Wednesday at @HarvardHBS, really. 😉🏎💨 #vroomvroom 🙌 More photos to come from what was a very special day! (📸 by @evephoto
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🚨 New case alert! 🚨 The unparalleled @francis_ngannou now stars in his own @HarvardHBS case study, and rightly so. 🥊 (Thank you, @Marquel_Martin, for making it all possible! 🙌🙏) Leave a comment below if you want a chance to win a free preview copy!
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New case alert! 🚨 An examination of the unparalleled Mohamed Salah, his agent Ramy Abbas, and their contract negotiations with Liverpool FC last summer. 😁 Big thanks to @MoSalah and @RamyCol for offering a look behind the scenes, @taherelmoataz, @liverpoolfc, and @ianlynam. 🙏
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My newest case protagonists: Dwayne '@therock' Johnson and his business partner @danygarcia. 👊 So, so impressed by these two! #Harvardfamily
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Between the three of us (including the randomly placed baby), we've won all four Grand Slams. (with @MariaSharapova)
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Another #casedrop! 😁 While @psg’s record transfers of Neymar and Mbappé caught a lot of attention, my new case shows there’s a lot more to the strategy that brought the club to the top 5 highest-grossing clubs in European football. 🏆 #requiredreadingaheadofthechampionsleague
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Mercedes F1 team principal Toto Wolff returned to the @HarvardHBS campus this week, this time accompanied by his wife @susie_wolff, a real force in motor racing in her own right. I was lucky to be able to moderate a conversation with them in front of a packed auditorium. (1)
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Wonderful to welcome Boston Celtics NBA All-Star @Isaiah_Thomas to my class at Harvard today. 🏀
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Boooom!!! We’re at it again with the “Business of Entertainment, Media, and Sports” program! So inspiring that even for these superstars, the learning never stops—and so amazing that they chose to join us at @HarvardHBS this week. 🙏🙌😍 #Harvard #BEMS #crushingit @lifeatHBS
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That time when @DwyaneWade returned to campus for the world premiere of his case study. ❤️🎓 #BFFs
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New @HarvardHBS case -- on how basketball superstar @dwyanewade is building his business. 🏀 #Harvardfamily
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Thank you, @3gerardpique, for joining our classes on the @fcbarcelona case study from Portugal yesterday! 🤗⚽️🎓#superstarguestlecturer
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New case alert! 🚨 It’s fair to say I’ve been wanting to do this one since I was 6 years old, and dreamed of playing alongside all the @AFCAjax greats one day. 😁 Thank you, @vdsar1970, for the behind-the-scenes look at one of the soccer world’s foremost talent factories! ⚽️
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Any day in which The Guardian says you are “shaping the destiny of football stars” and pictures you hanging with @DaniAlvesD2 and @kaka on the Harvard campus is a pretty good day. 👊⚽️😉 Happy holidays everyone! ✨ And thank you, @DaveHytner! 🙏
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New case alert! 📣🚨🔥 Surely this will take my sneakers game to unprecedented levels? 😎
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My new @HarvardHBS case study on @kingjames and his business partner @mavcarter is here! Fit for a king. 👑 #kingsofHollywoodinthemaking 🏀🎬
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New case 📢 about one of the world’s most acclaimed and admired athletes, @rogerfederer, the company he has built with his agent Tony Godsick and two partners, Ian McKinnon and Dirk Ziff (both @HarvardHBS graduates!), as well as their @lavercup tennis tournament 🎾🏆🙌
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New case alert! 🚨 This two-part case features rock stars such as @chrislyons and @KevinHart4real, and explores Andreessen Horowitz’s Cultural Leadership Fund and its role in launching Clubhouse. Can’t wait to see what our MBA students make of this one! 😁
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🚨 New case alert! 🚨 You didn’t think I would let last year’s most-talked-about transfer — and the collaboration of two of the biggest legends the sports world has ever seen 🐐🐐— go by without a case, would you? I didn’t think so. 😁🏆⚽️(
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My @HarvardHBS MBA course on "The Business of Entertainment, Media, and Sports" is well underway, and we're having a blast. #lifeatHBS
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I’m dropping cases like it’s hot! 🎶😁🎶 So happy with this one (and we all know that happiness is the truth)! 😍
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Year 1️⃣9️⃣ (!) of teaching MBA students at @HarvardHBS is in the books. I wrapped my course with these 180 awe-inspiring humans yesterday. 🙏 THANK YOU, BEMS students, for all the wisdom, enthusiasm and fun you brought to our case discussions. You were magnificent. 🙌
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Another week and then I get to show those #BEMS Exec Ed participants who is boss again! 😉 (Just kidding — @3gerardpique of course is the 👑)
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Anyone who drops my name and book title on "Inside the NFL" deserves a special shout-out. Thank you, @BMarshall! http://t.co/fUWw8Sz45h.
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New case! 📢 Thank you, @WWE, for giving me a behind-the-scenes look! 😊.
Thrilled that @HarvardHBS will offer a case study on @WWE this fall! The case study will be part of @anitaelberse “The Business of Sports & Entertainment” course. Other case studies include @DisneyStudios @Beyonce @ABTBallet @TheRock & more. Good luck & most importantly have fun!
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New @HarvardHBS case alert! 🔥 I can’t wait for@blumhouse’s @jason_blum to teach us all about being successful and profitable in Hollywood! 🎬
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With @KatieHolmes212, @CJMcCollum, @3gerardpique, Rashean Mathis and @jamieheaslip, all among the amazing participants in #Harvard's #BEMS
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With @mavcarter, teaching the new "LeBron James: Building a Hollywood Empire" case at Harvard Business School. 🏀🎬🏆🎓 @KingJames
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So excited about #pitchblackhbs at @HarvardHBS this Saturday! Thank you @DwyaneWade for lending your star power to the event!
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I taught my case on @therock on Monday, with the help of @sevenbucksprod's Erin Lardy and @WME's Ben Davis. The best of times! 💪
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All watched by the Netflix’s “Drive to Survive“ cameras… 😎 And in the same week that my Harvard Business Review article on Toto’s leadership lessons is released (go to to read it in full). The best of times! 🏎
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The Harvard Gazette on our "Crossover into Business" program, a partnership between @HarvardHBS and the @NBA 💪🎓🏀
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Getting stiff-armed by the great @MartysaurusRex in my own office. 💪 Yet another career achievement. 🏆🏈😉 #lifeatHBS #patriots
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Great to have you at Harvard, Wladimir!.
It was an absolute privilege/honor, and also super fun sharing proven philosophy of #CHALLENGEMANAGEMENT including principles, using #FACETHECHALLENGE method .@HarvardHBS with @anitaelberse
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We’re underway with a new edition of the #CrossoverIntoBusiness program at @HarvardHBS! Bigger than ever, with 25 professional athletes from the NFL 🏈, WNBA 🏀, NWSL and MLS ⚽️, and the world of ballet💃, as well as 50 of our MBA students who serve as mentors. #crushingit 🙌
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We talked about their leadership approaches, why Mercedes fell behind this past season, how the team is responding, and even who does the driving in the Wolff household (Toto, apparently — even if Susie (“You’ve got to pick your battles”) of course is the better driver😉). (2)
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New case alert! 🚨 I finalized a new case on the @NFL yesterday, and am teaching it on Tuesday… That’s by far the closest I’ve ever cut it — not quite on par with those impossible throws by @patrickmahomes and the eye-popping catch by @edelman11, but playoff worthy perhaps? 😁
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I'm excited! North Carolina here I come! 🙌.
Now this is a partnership. The @CP3 Foundation and #Harvard Business School Professor @anitaelberse will partner with @NCATCOBE1 presenting case studies to 250 #NCAT students about the biz of entertainment/media/sports. #AggiesCollaborate
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Book a flight with @klm as soon as you can, because I’m featured in the March edition of the airline’s inflight magazine, the Holland Herald! 🇳🇱✈️ Another step closer to total baller status. 🙌😎👌 #huphollandhup 🧡
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It was amazing to have you in Harvard’s BEMS program, @arod! We all learned so much! 🙏🙌.
Thank you @HarvardHBS and @anitaelberse for giving this lifelong student the chance to put on a backpack again. You’re never too old to try new things 📚. @LarryFitzgerald
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We were all smiles 😁 earlier this week when the amazing Dwyane Wade and ‘Mike ‘Vino’ Levine visited @HarvardHBS to speak to my MBA classes, dropping gems of wisdom about basketball, business and life to a packed house. 🙌 (📸 by the unparalleled @evephoto)
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Vogue named one of us one of the top models of the 2000s. I know what you're all thinking: Yes, I was robbed. 😉
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New case! 📢 Lots of insights here into how tennis tournaments compete for the brightest stars on the tour. Can't wait to teach this one!
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We were all business all the time this past week. I mean, look at that Harvard tie @DaniAlvesD2 is rocking. 😉🇧🇷🎓 #ballers #Harvard #BEMS
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New case alert! 🚨 This marks my first foray into esports 🕹— and it’s a big one! 🔥 The study revolves around @Ninja, the gaming world’s biggest superstar, and focuses on his (gutsy) decision last month to leave live-streaming platform Twitch and switch to Mixer. 📚
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The final new case 🚨 that will debut in my MBA class this semester. 🇪🇸⚽️🇺🇸 Required reading for anyone who’s hoping to see some of the world’s best teams and athletes play an official game outside Spain — or anyone who thinks that’s possibly the worst idea in the world. 📚
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Phenomenal times with @3gerardpique, @CJMcCollum, @jamieheaslip, and many other brilliant participants! 🙌
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Honored to have been (now Harvard graduate!) @HumbertoTan's guest at @RTLLateNight last week. 🇳🇱#Blockbusters 🇳🇱
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The unavoidable next step in my modeling career: "Please turn around and face the wall". 😂👊😂
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New case alert! My case on Disney Studios is making its debut in the #BEMS program at @HarvardHBS next month.
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Work never stops. I hand delivered my new case study on @DwyaneWade to this man, who just happened to be in Turks and Caicos. 😉 #lifeatHBS
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Thank you, Edwin — you were a star in the classroom! 🎓👏
Privileged to spend a couple of days in Boston in the company of the incredible @anitaelberse and my classmates of the program #bems #hbs
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Thank YOU, Edwin. Manchester United legends are always welcome at @HarvardHBS. 🙌
Inspirational classes at Harvard this week and thanks to @anitaelberse for allowing me to follow the program #BEMS @HarvardHBS
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Such a terrific group of participants in @HarvardHBS's #BEMS 2017! #livingthedream #homecourtadvantage
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@BTSPressData @BTS_twt @HarvardBiz @BigHitEnt Thank you! It was so interesting to work on this project and learn more about BTS’ incredible fans. 😊.
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I don't think the Harvard University home page has ever looked better. #beyonceHBScase
http://t.co/oRBRmxm8Hv.
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D-Wade brought the house down at @HarvardHBS yesterday. Here's the two of us in my office beforehand. #lifeatHBS
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Me, contemplating how I'm going to tackle this rough sea with an Olympics-worthy dive. ☀️
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It's final-presentations week in the "Crossover into Business" program (a partnership with the @NBA) and we're having a blast. 🎓🏆🏀
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Thank you, @CP3 and @TaylorRooks! I love making a difference with you. 😊 And go aggies! 👊.
In Sep 2019, I had the privilege of accompanying Chris Paul & Anita Elberse to NC A&T - to give the HBCU students a chance to take the sports & media biz class Anita teaches at Harvard. NOW you can take the class as a special course in the business school for 3 credits. Amazing!
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The Dutch translation of Blockbusters is here! Big thanks to @HumbertoTan and the @RTLLateNight team! #huphollandhup
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Attention pro athletes: This fall, we’re on again with #CrossoverIntoBusiness! Now open to ALL sports. And free. Apply by August 20.
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Are y’all ready for your fixer upper? Or rather. your brand new case on @chipgaines and @joannagaines’ Magnolia Network? Excited to teach this one! 🤩
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Booooom! Now a genuine bestseller in the Netherlands! #Blockbusters in the Top 25 this week. 🙌💪🙌 @DeBestseller60
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Another day, another new case. The fight for dominance in the online video space is one of the most fascinating battles in entertainment nowadays, and the stakes are enormous. I of course know who’s going to win it all 😉 but let’s see what the students make of it!
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From yesterday's #Inspiration360 event at the #ziggodome in Amsterdam. Yes, that's a lot of people. (📷 by Nico Alsemgeest)
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Found my inner @TheRock at a @BofA_News leadership event last week, hosted by @annefinucane, with 100+ brilliant executives. 🙌
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So much fun to judge Harvard's Crimson Madness dunk contest (that's me behind the table). 🏀 Our very own @zena_edos is a superstar! 👏💪
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Attention professional athletes! 🚨 We are at it again with the #CrossoverIntoBusiness program this spring semester! For athletes hoping to learn more about business. And fully virtual this time, so a unique opportunity for those abroad. Apply by Jan 4.
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New case alert! 📢 It’s time to unveil a few cases this week. 📚 First up is this one about @ABTBallet, one of the world’s premier ballet companies. 🙌🙌🙌
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