Analytic Edge Pvt. Ltd
@analytic_edge
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Analytic Edge provides technology-enabled analytics solutions in marketing & sales effectiveness. For more information, contact us at [email protected]
Joined March 2017
I just liked “SAFP GOLDEN PLAYER 2013 Mohamed Salah” on #Vimeo:
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In case you missed our panel discussion at @Martech_Summit Europe on 'How marketing teams can adopt and scale MMM Saas In-house', you can watch it by clicking below: https://t.co/e8WhO2IevJ
#martech #MMM #marketingmixmodeling #marketingmix #marketing #mmmsaas #saas
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Our new white paper “Marketing Mix Models On-Demand” explains how @Unilever used @Meta's MMM SaaS by Analytic Edge to run modeling in-house, estimate impact of #marketing activations on sales, and optimise #media budgets. Read it here:
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"We see a future where marketing ROI is simple, fast and accessible to all. This is why we are building modelling platforms that can address the need of modelled measurement that is simpler & suitable for advertisers" Stephen Lane, @analytic_edge
#virtualmartech #themartechsummit
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We are live. Come Join us at the Virtual @Martech_Summit Link: https://t.co/MpGokc58Fk
#martecheurope #themartechsummit #marketing #martech #marketingtechnology #saas #saasproduct #dataprivacy #marketingroi #roas #mmm #marketingmix #marketingmixmodeling #europe #virtualmartech
Another panel next for our audience! Now #onstage it's Stephen Lane, @analytic_edge, Justyna Boltryk-Pieckowska, @Unilever & Gabriel Matwiejczyk, @Meta to discuss Inclusivity of MMM #virtualmartech #virtualmartecheur #themartechsummit #marketingmixmodeling #mmm #marketing
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Another panel next for our audience! Now #onstage it's Stephen Lane, @analytic_edge, Justyna Boltryk-Pieckowska, @Unilever & Gabriel Matwiejczyk, @Meta to discuss Inclusivity of MMM #virtualmartech #virtualmartecheur #themartechsummit #marketingmixmodeling #mmm #marketing
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Join Stephen Lane our GM, UK, Gabriel Matwiejczyk @Meta & Justyna Bołtryk-Pieckowska @Unilever on 23rd March 1:30 PM GMT for a panel discussion @Martech_Summit Europe on how marketing teams can adopt and scale MMM SaaS in-house. Register for free here - https://t.co/SWrWvwaPr7
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Join Stephen Lane our GM, United Kingdom, on 22nd and 23rd March at The @Martech_Summit Europe. #martecheurope #themartechsummit #marketing #martech #marketingtechnology #saas #saasproduct #dataprivacy #marketingroi #roas #mmm #marketingmix #marketingmixmodeling
Welcome Mr Stephen Lane, General Manager UK from @analytic_edge who will be presenting at The Virtual MarTech Summit Europe on 22 & 23 March! Find out more at: https://t.co/M1NHVEYhN5
#virtualmartech #themartechsummit #marketing #marketingtechnology
https://t.co/OKG9vrV4Ac
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#MarketingMixModeling solutions are making a comeback. Today’s solutions are fast, cost-effective and easily scalable and not impacted by privacy restrictions. Learn more: https://t.co/ZpzaEzznWL
#marketing #data #privacy #analytics #saas #marketingmix #marketingtechnology
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From all of us at Analytic Edge, we wish you a Happy, Healthy and Prosperous New Year 2022! #happynewyear #happynewyear2022 #newyear #newstart
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Impending cookie loss is forcing #marketers to re-think media impact measurement. More marketers are adopting MMM. Read Adweek on how Asus used Analytic Edge’s MMM SaaS for their marketing budget decisioning. https://t.co/eAwxCG4jAu
@Adweek #marketing #media #cookielessfuture
adweek.com
As businesses evolve to meet consumer demands for more privacy, the fundamentals of media measurement are shifting, too.
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Marketers are re-discovering the benefits of #MarketingMixModeling. Click below to learn why and how MMM is making a comeback. https://t.co/09kEycYV3w
@CGTMagazine #marketingeffectiveness #marketinganalytics #dataanalytics #analytics #machinelearning #aidriven #aiml #marketing
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Speakers from Analytic Edge , @Facebook and @OceanSprayInc recently spoke at a webinar about how companies can integrate marketing mix models into their day-to-day operations and use analytics to maximize marketing ROI. Click here to learn more: https://t.co/XSd0MbcM3o...
Learn how Ocean Spray Cranberries is integrating marketing mix models into its day-to-day operations — using analytics to drive business and really maximize ROI. https://t.co/gg8PemczRo
#marketing #consumergoods #cpgindustry
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Marketing Mix Modeling solutions are making a comeback. Today’s solutions are fast, cost-effective and easily scalable and not impacted by privacy restrictions. Watch the video to learn more https://t.co/WCHgGDx2n8
#marketing #data #privacy #analytics #marketingmixmodeling #mmm
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Stephen Lane our General Manager, UK with other industry experts recently participated in a panel discussion titled 'The Rise of Self-Serve Marketing Mix Modelling' at @Martech_Summit Europe. If you missed the session, Watch for Free On-Demand here:
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It’s critical to have access to your service data and other casual factors in your business as that’s what the modelling depends on. Your team is also important as you need someone to have the aptitude for mix modelling or the capability to learn. Stephen Lane #virtualmartech
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Join us live @Martech_Summit Link:
It's another panel next! Stephen Lane, @analytic_edge, Piotr Kociszewski, @Unilever & Gabriel Matwiejczyk, @Facebook are here to discuss The Rise of Self-Serve Marketing Mix Modelling (MMM) at The #VirtualMarTech Summit Europe. #themartechsummit #marketing #virtual #martechstack
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Join Stephen Lane, @analytic_edge Piotr Kociszewski, @Unilever & Gabriel Matwiejczyk, @Facebook as they discuss The Rise of Self-Serve Marketing Mix Modelling (MMM) at The #VirtualMarTech Summit Europe. Tickets: https://t.co/K3BQcXzqlY
#themartechsummit #marketing #virtual
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Marketers are re-discovering the benefits of Marketing Mix Modeling. Click below to learn why and how MMM is making a comeback. #marketing #marketinganalytics #dataanalytics #mmm #analytics #machinelearning #aidriven #aiml #cookielessfuture #cookieless
Next-generation marketing mix solutions are contemporary, faster, calibrated with ground truth experiments, and automated with artificial intelligence and machine learning. Read more to learn how: https://t.co/elTgpGFNAV
#consumergoods #thoughtleadership #AI #ML #marketing
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Garth Viegas, our GM Americas, discusses @CGTMagazine new analytics report that highlights the importance of market mix optimization. He suggests MMM must become more real-time, democratic & cross-functional to provide brands robust decision-making support. https://t.co/lZRAt2DsUJ
consumergoods.com
With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust...
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