🎤👟 “There’s a difference between timely and timeless. Icons don’t follow time — THEY SET IT.” 💥 — Samuel L. Jackson, from Adidas Originals’ campaign Recently on Marketing Matters, brought to you by the The @Wharton School Podcast Network: 🎙️ @barbarakahn and I sat down with

Amazing day in an orbit of beautiful and VERY smart humans. I got smarter today! Blessed and grateful for @rlcglobalforum and @BakerRetailCtr Every day is a parade! @Wharton @whartonknows @whartonmagazine @WhartonPress @WhartonSchoolPR

🚨 New research update! With Keri Kettle & Carter Morgan in Psychology & Marketing. When identities feel self-chosen (autonomous), people connect more deeply with brands. Freedom → control → loyalty. Coercion? Weak ties. #IdentityLoyalty #ResearchUpdate

🎙️ Have you tuned in to the Wharton Podcast Network yet? Our network’s five shows feature professors and industry experts breaking down the research, strategies, and real-world stories that matter to today’s business leaders: https://t.co/BT9SkNXJWV Featuring these hosts and

🎬 Part 1: “Juicy Tubes, Bible Study, and Michael CeraVe” We opened this Marketing Mattersepisode with L’Oréal’s Chief Creative Officer Adam Kornblum, and—because the universe loves irony—we started with Juicy Tubes. 💋 Now, I had to make something very clear: I only know about

.@rushtheband's Subdivisions isn’t just prog rock — it’s philosophy in 7/8 time. “Conform or be cast out” = the anthem of identity autonomy. 50 years in, Rush still models what I teach: when a brand becomes a belief system. 🥁 They’re back for the “Fifty Something Tour” with

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🎸✨🎸✨ At the Kroc Center, I experienced something special — the phenomenal Andrea González Caballero live in concert, performing selections from her breathtaking 2023 album Reencuentros. 🌟 The music? Absolutely transcendent. 🎶 Precision + emotion in perfect harmony. For me,

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🎙️ On Marketing Matters, Matt Abrahams (Stanford GSB / Think Fast, Talk Smart) shares his playbook for speaking under pressure. Key moves: 😮‍💨 Calm → Manage nerves, reframe anxiety 🔓 Unlock mediocrity → “Dare to be dull” 🧠 Redefine mindset → Connection > perfection 👂 Listen

🎯 Logos aren’t just graphics—they’re identity markers. The Knowledge at Wharton and the The @Wharton School Podcast Network brings you #MarketingMatters Barbara Kahn’s research shows: minimalist logos can work, but context matters. 👉 For brands with no legacy? Minimalism =

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MORE NEW🎉 Research Update (Psychology & Marketing): Online Condemnations = Outrage + Audience New findings: moral outrage isn’t enough to spark those public “condemnation” posts—we need a like-minded ingroup to see it and likely share the outrage. Signal target matters:

The only "bad" workout is the one you choose not to do

(*) IMPORTANT FEEDBACK The @Wharton School Podcast Network: Discussion and debate. Keep comments respectful! @X : Many of you may be following the big "drop" and announcement of the Nike and Kim Kardashian co-brand collab Nike + Skims. Here is an advertisement: Later, I'm

🎙️ Get to know our five podcasts, where @Wharton professors bring you insights every week on the biggest issues shaping business: https://t.co/grAn9eVTtY Featuring these hosts and many more experts: @EBradlow @BCMassey @AdiWyner @BarbaraKahn @AmReed2 @KHosanagar @SNetesin

.@buildabear is booming. 📈 @CNBC's Laya Neelakandan and I chopped it up: Not just bears, but #identity. 🐻 Kidults, fandom, nostalgia → stock & revenue up. When brands sell who you are instead of what they make, they don’t just survive chaos — they thrive.

🎉 Big week at #AC25 in Austin: EMA + ERB officially come together as E3n—a new identity for a new era in independent education. Enroll. Educate. Excel. ✨ Legacy + reinvention = exponential impact. #IdentityLoyalty #E3n #EveryDayIsAParade #IndependentSchools #Leadership

Cars = identity on wheels. 🚘 The @Ford F-150 isn’t just torque & towing—it’s “Built Ford Tough.” A story of rugged American resilience. Brands that link to identity transcend features. Ford sells trucks, yes—but more than that, Ford sells self. #IdentityLoyalty #FordF150

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