Alys Key Profile Banner
Alys Key Profile
Alys Key

@alys_key

Followers
3,664
Following
2,703
Media
888
Statuses
8,083

A journalist? With a substack? Groundbreaking. Future of Finance Editor @DigitalFrontier

London
Joined June 2011
Don't wanna be here? Send us removal request.
Explore trending content on Musk Viewer
@alys_key
Alys Key
3 years
Does anyone else who was a child or teenager in the UK in the 00s remember a brief but intense trend for ponchos? For a single term, every girl in my school had one, and so did half the mums.
453
3K
44K
@alys_key
Alys Key
7 months
Need to find someone with my niche intersection of interests who cares as much as I do about Toff and the BrewDog CEO being a couple now
Tweet media one
64
102
6K
@alys_key
Alys Key
5 years
The only acceptable song about Transatlantic dating is 'American Boy' by Estelle and I won't settle for anything less. #LondonBoy
20
481
3K
@alys_key
Alys Key
3 years
Princess Diaries 2: Royal Engagement (2004)
Tweet media one
1
5
351
@alys_key
Alys Key
3 years
Personal/professional news: Today is my last day at @theipaper . Next week I'm moving to Brussels and, once I've completed some paperwork hurdles, I'll be freelancing. In the meantime I'm looking forward to a break, working on some writing, and eating waffles!
26
2
224
@alys_key
Alys Key
6 years
Ah, I see BrewDog is now that lad from your A-level politics class who makes "get back in the kitchen" jokes but it's OK because he's being "ironic" and is actually a "feminist"
Tweet media one
6
42
152
@alys_key
Alys Key
5 years
Some job news: This is my last week at PA, and from Tuesday next week I'll be Deputy Business Editor on @theipaper 📰
21
1
157
@alys_key
Alys Key
3 years
OK so it appears this was a quick - but somehow very widespread - trend in 2004, with its origins in 2002 runway collections (some, err, unfortunate phrasing from Slate at the end here)
Tweet media one
2
3
157
@alys_key
Alys Key
3 years
The original sin (Dolce & Gabbana Fall 2002)
Tweet media one
Tweet media two
2
2
131
@alys_key
Alys Key
3 years
Just popping up to share some wedding photos and then back to Twitter hibernation for another week. We had the best day 🍰
Tweet media one
Tweet media two
Tweet media three
19
2
132
@alys_key
Alys Key
7 months
Job news: Today is my first day as Future of Finance Editor at @DigiFrontier ! Get in touch if you want to chat about crypto, fintech, and what we're up to.
16
8
132
@alys_key
Alys Key
3 years
So excited and a bit stunned to be able to say that my work-in-progress novel has been longlisted for Women's Prize Discoveries!
@WomensPrize
Women's Prize
3 years
We are delighted to announce the 16 writers longlisted for Discoveries, powered by @CBGBooks , @cbcreative and @NatWestBusiness . Enormous congratulations to these brilliant new women writers 👏 Find out more about them here:
Tweet media one
6
30
111
23
1
126
@alys_key
Alys Key
6 years
@Birdyword I, for one, welcome our new snake overlord
0
1
115
@alys_key
Alys Key
3 years
Shout-out to the grandmothers who seem to have knitted a good portion of these. Fashion victims around the world salute you.
1
4
112
@alys_key
Alys Key
5 years
@Ceilidhann Christine Baranski
1
1
92
@alys_key
Alys Key
6 years
Is it just me or is this page on the Great Northern website mildly threatening
Tweet media one
5
18
88
@alys_key
Alys Key
3 years
Work note: I'm off for three weeks from Monday to get married & honeymoon in sunny Glasgow, so won't be looking at emails, or hopefully anything that isn't a good book or a pint of Tennent's 👋
13
0
92
@alys_key
Alys Key
7 months
I don't mean this in a snarky way btw, I genuinely love this for them
4
0
76
@alys_key
Alys Key
1 year
Instead of fretting over why you haven't read everything in the 'top books of the year' lists, read my round-up of short fiction that you can polish off in a weekend!
5
17
69
@alys_key
Alys Key
7 years
Honestly hoping that #doctor13 is someone nobody's ever heard of. The show is very good at finding & developing brilliant unknowns.
3
12
61
@alys_key
Alys Key
4 years
Excited to finally be able to share that my short story 'The Finale' was the 2019 winner of the @BFHouse Literary Prize
13
3
65
@alys_key
Alys Key
3 years
I didn't really know who Rachel Hollis was until this morning but after listening to this episode I'm obsessed
@MaintenancePod
Maintenance Phase
3 years
Girl, Stop Reinforcing The Status Quo: Tuesday's episode is about RACHEL HOLLIS!
Tweet media one
130
63
3K
3
3
65
@alys_key
Alys Key
2 years
@jasebyjason Carlos always comes out top of all the husbands. The worst is of course Tom.
0
1
59
@alys_key
Alys Key
2 years
@saranev @NewYorker I have been annoyed by this for almost exactly three years
@alys_key
Alys Key
5 years
Sorry but the most shocking thing in the Dan Mallory piece is this styling of "pre-empt"
Tweet media one
1
1
11
1
2
57
@alys_key
Alys Key
3 years
Jessica Simpson wearing this (which I think is technically a shawl, not a poncho) on Newlyweds appears to have been an important early moment in the trend.
Tweet media one
3
2
55
@alys_key
Alys Key
4 years
Tweet media one
3
0
50
@alys_key
Alys Key
7 months
@GraceGoodwin20 Given the scale of the reaction I think we might need to set up a 2-day conference on it
1
0
47
@alys_key
Alys Key
6 years
This is my last piece for @CityAM and also happens to be one of my favourites. If you have 5 minutes and a vague interest in wine, I'd love for you to give it a read and let me know what you think.
Tweet media one
1
5
42
@alys_key
Alys Key
5 years
Smh yet another unattainable beauty standard for young girls
Tweet media one
1
3
37
@alys_key
Alys Key
4 years
Finally the Government has taken action on those who unfairly bulk out their pub quiz teams to 8 people
1
1
36
@alys_key
Alys Key
1 year
A #postboxsaturday dispatch from Tournai, Belgium
Tweet media one
2
3
36
@alys_key
Alys Key
4 months
A Huntley & Palmer's biscuit tin at Reading Museum for #PostboxSaturday
Tweet media one
2
6
38
@alys_key
Alys Key
8 years
Does Eddie Mair using the phrase "It's a thing" on @BBCRadio4 PM mean that "it's a thing" is officially a thing now?
3
6
35
@alys_key
Alys Key
7 years
My question for Oxford Instagrammers: how do you guys always get the same seat in Missing Bean? Is it reserved for influencers?
4
0
33
@alys_key
Alys Key
4 years
Particularly pleased with this sub-heading
4
3
36
@alys_key
Alys Key
4 years
At the start of the pandemic we shelved our fledgling 30 Second Interview feature in @theipaper . But it's now back with a big focus on startups and small biz that have either been created during lockdown or had to change their model to adapt. THREAD 👇
4
9
35
@alys_key
Alys Key
10 months
A late entry for #PostboxSaturday from Bratislava. Plus the inside of the city post office.
Tweet media one
Tweet media two
0
4
32
@alys_key
Alys Key
5 years
@benwillbond ...the second of Spain?
1
0
31
@alys_key
Alys Key
3 years
Had an acceptance for one short story and a genuinely encouraging rejection for another today. One of those rare days when it feels like I'm actually making something and not just daydreaming #AmWriting #AmWritingFiction
0
0
29
@alys_key
Alys Key
3 years
This #IWD2021 I have: 👩‍💼Chaired a virtual panel event 🕵️‍♀️Written the splash for our Wednesday @theipaper Money section 👩‍💻Received payment for my first ever short fiction sale
1
0
28
@alys_key
Alys Key
6 years
Somebody should have a word with Sherlock
Tweet media one
0
1
26
@alys_key
Alys Key
2 years
@elonmusk Elon, can you elaborate on what part of the report is false? Are you saying Sam didn’t put anything into your Twitter takeover, or that it wasn’t $100m?
18
3
27
@alys_key
Alys Key
2 years
For the #storyoftheday , a piece of flash fiction by @toddclaystuart , featuring a comet. It will take you much less time to consume than Don't Look Up, and be a lot more satisfying. via @JanusLiterary
5
8
26
@alys_key
Alys Key
5 years
Been writing about troubled businesses long enough that I can now type "beleaguered" correctly on the first attempt.
1
0
27
@alys_key
Alys Key
4 years
I spoke to fellow @mcflymusic fans about what the band's music means to them, and what they're expecting from the first new studio album in 10 years @theipaper #mcfly
3
9
27
@alys_key
Alys Key
6 years
Working in the City is so glamorous
Tweet media one
2
0
25
@alys_key
Alys Key
8 months
Should probably post to say I'm officially living in London again! In the market for catch-up coffees/pints, restaurant recommendations, and a new writing group.
Tweet media one
2
0
27
@alys_key
Alys Key
8 years
When a Jane Austen quote on a mug summarises your attitude to #Finals
Tweet media one
0
10
24
@alys_key
Alys Key
3 years
@nakedvix @ruhawksley I hope @ruhawksley knows he's about to cause the most books argument since Marie Kondo said you should have 30 books
5
1
24
@alys_key
Alys Key
7 years
We now go live to the City of London from where we all knew the apocalypse would begin #redsky
Tweet media one
1
7
25
@alys_key
Alys Key
7 years
Disappointed that I have yet to receive any fan mail regarding this subtle yet brilliant pun
Tweet media one
4
0
24
@alys_key
Alys Key
11 months
From Bois-du-Luc former mining site and workers' village in Wallonia, Belgium #PostboxSaturday
Tweet media one
Tweet media two
Tweet media three
2
2
26
@alys_key
Alys Key
4 years
I wrote a weird little lockdown ghost story and it found a home! I'm so excited!
3
1
25
@alys_key
Alys Key
2 years
I wonder who was the first costume designer to decide that if a man is playing a journalist on screen, he MUST wear a shoulder bag.
Tweet media one
Tweet media two
Tweet media three
Tweet media four
6
2
25
@alys_key
Alys Key
1 year
Here's one for #postboxsaturday At historic Zaanse Schans in the Netherlands.
Tweet media one
Tweet media two
0
4
24
@alys_key
Alys Key
5 years
Whenever the whole WeWork saga inevitably becomes a movie, can we sign up Joe Keery to play Adam Neumann?
Tweet media one
Tweet media two
2
1
24
@alys_key
Alys Key
3 years
Once spent an entire day arguing back and forth with a PR who want me to call a shop a "retail experience space"
1
0
23
@alys_key
Alys Key
6 years
How dare u expose me like this
Tweet media one
3
5
22
@alys_key
Alys Key
2 years
My first article for @decryptmedia !
5
2
22
@alys_key
Alys Key
5 years
Sorry but why does WeWork's new co-CEO look identical to Bradley Walsh
Tweet media one
3
1
23
@alys_key
Alys Key
6 years
Kopparberg is definitely starting up production in the UK to avoid Brexit disruption My story for @PA
1
10
22
@alys_key
Alys Key
3 years
Productivity shot to pieces because of too much time spent inside > Too much on to-do list to go outside > And repeat 🙂
1
0
22
@alys_key
Alys Key
2 years
Pretty sure the news about Jimmy Carter circulating right now is fake, and ironically also shows the importance of verified accounts.
2
5
19
@alys_key
Alys Key
10 months
A couple of Deutsche Post highlights from the Museum of Communication in Nuremberg. #PostboxSaturday
Tweet media one
Tweet media two
Tweet media three
1
2
22
@alys_key
Alys Key
6 years
On LBC in a minute talking about the state of the high street
1
0
21
@alys_key
Alys Key
7 years
Really pleased with this headline ngl
@CityAM
City A.M.
7 years
It can't come too soon: Premature ejaculation gadget ready for launch
Tweet media one
2
0
1
2
0
19
@alys_key
Alys Key
5 years
HMV Oxford Street
Tweet media one
1
3
20
@alys_key
Alys Key
3 years
New 30 Second Interview thread for 2021! Talking to small and medium businesses about how they started and how they're adapting for @theipaper ⬇️💼📈🍕🎮⬇️
3
5
21
@alys_key
Alys Key
3 years
Wow, I'm on the longlist for the Alpine Fellowship writing prize!
1
2
20
@alys_key
Alys Key
6 years
Yesterday my housemate asked what I thought of Byron and I nearly launched into a discussion of the burger chain's strengths/weaknesses & why it's in financial trouble before realising she meant the poet.
0
0
19
@alys_key
Alys Key
5 years
Low-key really want this banner that's being mocked in a wedding shaming facebook group
Tweet media one
0
2
18
@alys_key
Alys Key
9 months
A #postboxsaturday from a Co. Mayo wedding!
Tweet media one
Tweet media two
0
2
19
@alys_key
Alys Key
2 years
I'm starting a writing newsletter! It's something I've wanted to do for a long time, and I hope it will be helpful to other prose writers. Sign up here 👇
Tweet media one
2
4
19
@alys_key
Alys Key
4 years
Just been mistaken for a member of staff at the gym. Never been so flattered in my life.
0
0
19
@alys_key
Alys Key
6 years
This is... not a subject line I ever expected to appear in my inbox
Tweet media one
1
2
19
@alys_key
Alys Key
4 years
I miss charity shops so much and they're probably going to be the last thing to go back to normal aren't they?
1
1
19
@alys_key
Alys Key
11 months
I really don't think companies should be allowed to list the statutory levels of holiday and parental leave as a "perk"/"benefit" in job listings.
2
0
19
@alys_key
Alys Key
4 years
Can I get some more women economists, analysts, business commentators etc. in my inbox please? Hoping to broaden the pool of people we look to for reactions to daily biz & economy news alys.key @inews .co.uk
4
14
18
@alys_key
Alys Key
2 years
I wrote a handy guide to Elon's plans for Twitter... which was surprisingly difficult to pull together because the man has managed to say dozens of different things in the past month alone via @decryptmedia
2
4
16
@alys_key
Alys Key
3 years
My spread on hospitality is in the centre of @theipaper today, featuring a trip to Camden Town Beer Hall, Big Mamma Group's big payments idea, and a comment on how pubs are changing from @KingDermot
Tweet media one
0
1
17
@alys_key
Alys Key
6 years
Making my 15-year-old fashion-blogger self very proud today by heading to my first London Fashion Week event. Updates to follow...
3
0
16
@alys_key
Alys Key
5 years
My take is: all ice lollies are bad and for wimps. Have a proper ice cream, you cowards.
4
0
16
@alys_key
Alys Key
2 years
Here's one for #postboxsaturday - at Het Schip museum in Amsterdam (cc: @MadelaineCSmith @artcath )
Tweet media one
1
1
18
@alys_key
Alys Key
2 years
Elizabeth Debicki has really cornered the market for 'woman in unhappy marriage to older British actor on a boat' roles
Tweet media one
Tweet media two
Tweet media three
0
3
16
@alys_key
Alys Key
4 years
Galaxy Defenders, assemble. I'm looking to talk to #McFly fans for a @theipaper online article about what their music means to you. Did it get you through a hard time? Was your wedding song All About You? My DMs are open.
6
3
18
@alys_key
Alys Key
5 years
Right that's it
Tweet media one
0
0
16
@alys_key
Alys Key
6 years
Late nights in a newspaper office make me really miss my evening trips to Mission Burrito in Oxford...
1
0
17
@alys_key
Alys Key
7 years
Sat next to another journalist in a café so timidly trying to make friends by putting my shorthand notebook next to hers. It's not working.
0
0
15
@alys_key
Alys Key
4 years
Back-to-work evangelists should put their money where their mouth is and pay us for the time we spend commuting My latest comment piece for @theipaper
2
9
16
@alys_key
Alys Key
6 years
Distressed to discover that the brand name Birds Eye has no apostrophe
2
0
17
@alys_key
Alys Key
2 years
I have a new short story out tomorrow 😳
1
0
17
@alys_key
Alys Key
3 years
Had a dream I became a staff writer at The New Yorker and we all sat around in a nice lounge all day, playing snooker and coming up with ideas to pitch to David Remnick. In the evening he rejected all our pitches and the cycle started again.
2
0
17
@alys_key
Alys Key
6 years
My career has been building up to this moment
Tweet media one
0
0
15