Alisa Manjarrez
@AlisaCoach
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Managing Director @StoriesBureau | Co-Founder @ ZERA Consulting | Exec Producer @What_Rules | Empowering multicultural women to break barriers | B2B Storyteller
Long Beach, CA
Joined October 2013
I want to try this gum + beats!
As Japanese workers return to the office, candy brand Lotte is helping them regain focus by pairing gum with neuroscience-backed, custom soundtracks. https://t.co/Y3kksF4UGt
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#Virality is fleeting by nature. So why do so many brands consider it a goal? By focusing on the basics of good #marketing instead, brands can build truly sustainable growth.
adweek.com
Mastering marketing fundamentals is challenging, but also more feasible than it has ever been.
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Employee engagement and satisfaction are at record lows -- leading to what experts are calling #TheGreatDetachment. #Leaders, it is time to step up by: - resetting priorities - realigning goals and mission - forging personal relationships among employees https://t.co/c1vdKMHGpt.
gallup.com
A hidden but growing discontent among employees is putting organizations at risk.
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Your perfect SAT score or your 15+ years of experience truly don't matter if you do not have a basic understanding of how humans think, feel, and communicate. If more people thought this way, the world would be in better hands. #EQ
I have developed a list of leadership traits that I think are necessary to achieve excellence. One of them has to come first. After a lot of thought, this is the one that takes the gold: EQ>>IQ. “Low EQ leader“ is an oxymoron. Dammit. leadership is a “people business.” PERIOD.
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In honor of #InternationalWomensDay tomorrow, here are three of my favorite things about being a woman in business: 1. The powerful connections and relationships we share 2. The unique perspective we bring to innovation 3. The opportunity to inspire each other
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Ed Schein’s #HumbleInquiry teaches us the power of asking genuine, personal questions like “What’s worrying you?” to unlock honesty and insight. It creates a space where teams feel safe to share what’s truly on their minds. So, what’s on yours?
compass.insightglobal.com
Edgar Schein was a top global authority on organizational culture, yet he is relatively unknown. Let's talk about his impact to change that.
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You have less than three seconds to get someone's attention. Did I get yours? 🎣 In #marketing, the hook is everything. It's the first impression -- and the reason someone stops scrolling. This is a fantastic resource for anyone looking to improve theirs.
linkedin.com
90% of a high-performing post: The hook. Steal this ultimate guide on how to write LI hooks: On my journey to 1m+ followers on LinkedIn, I’ve tested every type of hook imaginable. From long hooks to...
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A million times this! Especially comfort with ambiguity. It can feel counterintuitive to strong #leadership, but it is one of the MOST beneficial qualities one can have, regardless of their industry.
Leadership isn’t a quality you either innately possess or lack; it’s the sum of eight skills you can develop over time. Read the full article by Rebecca Knight here: https://t.co/ebBpQyUBs1
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Imposter Syndrome. Self-imposed limitations. Fear of not measuring up. I’ve faced them all. Instead of fixating on weaknesses, lean into your strengths. Challenge your limits and discover how capable you are! For more, check out our What Rules!? Podcast! https://t.co/ucJNXyWZHc
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This SPARK framework is also a powerful #marketing tool! How? Ask yourself: What #STORY am I telling about this #PROBLEM? What #ACTION(S) do I want my audience to take to #RESOLVE it? How can I #KNOCK this message out of the park?
linkedin.com
You shouldn't be spending 15 hours to prepare a 5 minute presentation. And let's face it, out here in the real world often you're told today that you're presenting tomorrow morning (or this afterno...
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This is a great list. But I'd add a fifth rule: Build #community, not just audience. Why? Having a lot of followers is great. But true community breeds #trust, #growth, and #revenue.
marketingmag.com.au
In a world plagued by an epidemic of distraction, traditional advertising finds itself at an existential crossroads. Daye Moffitt of Houston Grope gives her advice on how to be heard.
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Right now, every #brand sounds like the Cool Friend. And not in a good way. If you’re ready to break through the noise, reach out. At #StoriesBureau, we specialize in crafting powerful, genuine narratives that help your brand #connect in ways that matter.
linkedin.com
Hey Bestie 👀 Is it just me, or is every brand trying to be Your Cool Friend™ these days? You know - that quirky, irreverent, overly-online, tone of voice? The one that used to feel fresh but now...
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As women, we don’t have to carry the weight alone. Lean on your network of mentors, peers, and family—together, we go further. Break the “do it all” mindset and create a culture of collaboration and support. For more, check out our What Rules!? Podcast! https://t.co/ucJNXyWZHc
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On National Leadership Day, I’m reflecting on a key mindset shift: going from “doer” to “thinker.” Leaders who excel think beyond tasks—they align actions with purpose and strategy. Ready to level up? Ask yourself: Are you doing or thinking? #Leadership #Growth
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It takes a lot of courage to look inward and find out what it is that will make you happy. But the truth is, only you can say what will bring you #purpose, or define what #success means to you.
linkedin.com
Your values, goals, and dreams are as unique to you as your fingerprint. Don’t make the mistake of chasing a life that isn’t right for you just because it’s been promoted by society, people on social...
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#Podcasts are more than just a trend—they’re a great tool for building trust and networking in #B2B. By sharing insights and connecting authentically, you can engage potential partners and clients in a meaningful way. Here's how to get started!
linkedin.com
🎧 Podcasts are game-changers for building trust, creating connections, and amplifying your B2B brand. And the beauty of launching one is you don’t need a perfect plan to get started. 🌟 We’ve got 15...
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The “Mere Exposure Effect” is real, and I see it in my business all the time! Learn more:
https://t.co/n9RNTu0kYw"
Wanna stay top of mind with buyers? Show up. Consistently. Behavioral science shows that the more a prospect is exposed to your brand... the more they come to like and trust it. There's even a term for it: the Mere Exposure Effect
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Struggling to connect with your team? Find ways to celebrate them. 😊How do you know what makes people happy? ASK! 😊Want your strategic or business messages to hit home? Connect on a personal level. 😊What’s one an easy way to connect on a personal level? Talk about food!
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As leaders, we often focus on strategy, but what about the emotional and psychological impacts of change? #Neuroscience helps us understand how our brains react, boosting clarity, engagement, and decision-making. Have you applied it to your #leadership?
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#Sales and #marketing teams often work independently, which, as Amber Naslund touches on in this episode of #LeadersOfB2B, can limit their ability to enact real results. Open communication & shared goals between these teams is key! Doable? You decide.
https://t.co/GOXF1U3fws"
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