
Alexander Lee
@alexleewastaken
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writer with a heart of gold, a heart of iron, and a heart of flesh・covering content creators @digiday・not here anymore, but I still check DMs・same handle on 🦋
New York, USA | he/him
Joined March 2013
Video content continues to grow at a steady clip on @LinkedIn, according to numbers shared with @Digiday by the company — and brands are taking note, stepping up their spend on the platform. Check it out:
digiday.com
LinkedIn has been making a concerted effort to woo video creators since March 2024, when the company began testing a dedicated vertical video feed on its mobile app. Since then, video consumption on...
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RT @Techmeme: LinkedIn says short-form video is its fastest-growing content category, and total video viewership grew 36% YoY between Octob….
techmeme.com
Alexander Lee / Digiday: LinkedIn says short-form video is its fastest-growing content category, and total video viewership grew 36% YoY between October 30, 2024 and January 29, 2025
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RT @caleweissman: Always annoying to see good pubs like @theinformation publish stories we broke a week ago without any attribution https:/….
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As it turns out, the brief TikTok outage over the weekend actually led to an uptick, rather than a dip, in TikTok Shop sales. I wrote about it for @Digiday:.
digiday.com
As it turns out, the hours-long TikTok shutdown on Jan. 18 and 19 did not have a negative impact on the platform’s sales over the weekend. In fact, TikTok Shop sales spiked in the days immediately...
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RT @StartGG: SSBMRank 2024 starts TODAY!. The annual countdown of the hundred best Melee players of the year begins with 91-100, featuring….
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Today, Walmart doubled down on its virtual e-commerce push by launching the first-ever @zepeto_official e-commerce experience. Now, users can order physical goods directly to their doorsteps without having to leave the Zepeto app. More info on @Digiday:
digiday.com
Walmart’s decision to focus on virtual clothing items for its latest foray into the metaverse shows how the company has learned from its previous experiments in the space.
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RT @KimekoM: If you haven’t read Parable of the Sower, now would be a good time to do so given the current state of our world.
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I spoke to TikTok creators to learn about how they were gearing up for the potential ban on Jan. 19 — and found that many creators are hedging their bets by adjusting their brand partnership contracts to reflect the growing uncertainty around the platform.
digiday.com
Although the United States’ impending TikTok ban is not slated to take effect until Jan. 19, it’s already threatening some creators’ brand partnership business.
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RT @LeaderGrev: Had a long conversation with @RyanAtRBM late last year, about Dust2, money, work addiction, hostile readers and major retra….
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RT @counterscottGO: It's 2025, and you know what that means: I'm still looking for full-time work! . If you know people or companies lookin….
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Some professional news: As of today, my beat has expanded to include the broader world of media/entertainment. I’ll still be covering all things gaming/esports for @Digiday, but also the ways in which digital creators in general are shaping the evolution of entertainment media.
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