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Alexander Lee Profile
Alexander Lee

@alexleewastaken

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Following
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writer with a heart of gold, a heart of iron, and a heart of flesh・covering content creators @digiday・not here anymore, but I still check DMs・same handle on 🦋

New York, USA | he/him
Joined March 2013
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@alexleewastaken
Alexander Lee
1 month
keep your foot on his fucking neck nyc.
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@alexleewastaken
Alexander Lee
1 month
RT @alexleewastaken: don't rank cuomo.
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@alexleewastaken
Alexander Lee
2 months
don't rank cuomo.
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@alexleewastaken
Alexander Lee
5 months
RT @alexleewastaken: is it too soon to say that norm macdonald was mid at best.
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@alexleewastaken
Alexander Lee
6 months
Video content continues to grow at a steady clip on @LinkedIn, according to numbers shared with @Digiday by the company — and brands are taking note, stepping up their spend on the platform. Check it out:
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digiday.com
LinkedIn has been making a concerted effort to woo video creators since March 2024, when the company began testing a dedicated vertical video feed on its mobile app. Since then, video consumption on...
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@alexleewastaken
Alexander Lee
6 months
RT @Techmeme: LinkedIn says short-form video is its fastest-growing content category, and total video viewership grew 36% YoY between Octob….
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techmeme.com
Alexander Lee / Digiday: LinkedIn says short-form video is its fastest-growing content category, and total video viewership grew 36% YoY between October 30, 2024 and January 29, 2025
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@alexleewastaken
Alexander Lee
6 months
RT @caleweissman: Always annoying to see good pubs like @theinformation publish stories we broke a week ago without any attribution https:/….
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@alexleewastaken
Alexander Lee
6 months
most important SSBMRank blurb I’ve written in a while (I have since learned he changed his tag in 2018, sorry).
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@alexleewastaken
Alexander Lee
6 months
As it turns out, the brief TikTok outage over the weekend actually led to an uptick, rather than a dip, in TikTok Shop sales. I wrote about it for @Digiday:.
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digiday.com
As it turns out, the hours-long TikTok shutdown on Jan. 18 and 19 did not have a negative impact on the platform’s sales over the weekend. In fact, TikTok Shop sales spiked in the days immediately...
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@alexleewastaken
Alexander Lee
6 months
it’s blurbin time.
@StartGG
start.gg
6 months
SSBMRank 2024 starts TODAY!. The annual countdown of the hundred best Melee players of the year begins with 91-100, featuring hidden bosses, familiar faces and a few young breakouts. Check it out through the link below
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@alexleewastaken
Alexander Lee
6 months
RT @StartGG: SSBMRank 2024 starts TODAY!. The annual countdown of the hundred best Melee players of the year begins with 91-100, featuring….
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@alexleewastaken
Alexander Lee
6 months
CALL FOR SOURCES: Are you a content creator with a presence on TikTok Shop? Do you work with creators who sell via TikTok Shop? If so, I’d love to hear about how the brief ban affected your business—and where you’re looking to bring your retail presence in the case of a true ban.
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@alexleewastaken
Alexander Lee
7 months
Today, Walmart doubled down on its virtual e-commerce push by launching the first-ever @zepeto_official e-commerce experience. Now, users can order physical goods directly to their doorsteps without having to leave the Zepeto app. More info on @Digiday:
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digiday.com
Walmart’s decision to focus on virtual clothing items for its latest foray into the metaverse shows how the company has learned from its previous experiments in the space.
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@alexleewastaken
Alexander Lee
7 months
RT @KimekoM: If you haven’t read Parable of the Sower, now would be a good time to do so given the current state of our world.
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@alexleewastaken
Alexander Lee
7 months
I spoke to TikTok creators to learn about how they were gearing up for the potential ban on Jan. 19 — and found that many creators are hedging their bets by adjusting their brand partnership contracts to reflect the growing uncertainty around the platform.
digiday.com
Although the United States’ impending TikTok ban is not slated to take effect until Jan. 19, it’s already threatening some creators’ brand partnership business.
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@alexleewastaken
Alexander Lee
7 months
RT @LeaderGrev: Had a long conversation with @RyanAtRBM late last year, about Dust2, money, work addiction, hostile readers and major retra….
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@alexleewastaken
Alexander Lee
7 months
Looking for perspectives for an article: Are you a marketer or creator who has adjusted the contract language of your brand partnerships due to the impending TikTok ban in the USA? If so, I’d love to hear how and why.
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@alexleewastaken
Alexander Lee
7 months
RT @counterscottGO: It's 2025, and you know what that means: I'm still looking for full-time work! . If you know people or companies lookin….
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@alexleewastaken
Alexander Lee
7 months
If you work with creators — or are a creator yourself — I’d love to find some time to chat about how we might be able to work together in 2025. Let’s talk!.
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@alexleewastaken
Alexander Lee
7 months
Some professional news: As of today, my beat has expanded to include the broader world of media/entertainment. I’ll still be covering all things gaming/esports for @Digiday, but also the ways in which digital creators in general are shaping the evolution of entertainment media.
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