New Britain
@WeAreNewBritain
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The New Britain Project is a new female led independent progressive think tank focused on bringing in more women and front line voices into policy making
Joined March 2023
Cadets give young people purpose, confidence and a sense of duty - but most state schools still don’t have one. Coverage on pg3 of today's @thetimes of our call to double CCF units in state schools by the end of this parliament 👇
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In polling with @Moreincommon_ most voters think Farage is out for himself, and many say the same of Starmer. But among 2024 Labour voters, the coalition Labour needs to keep, a clear majority (62%) believe Starmer acts in the country’s interests rather than his own.
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In polling with @Moreincommon_ most voters think Farage is out for himself, and many say the same of Starmer. But among 2024 Labour voters, the coalition Labour needs to keep, a clear majority (62%) believe Starmer acts in the country’s interests rather than his own.
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🌹 "The government’s uncertain start hasn’t gone unnoticed beyond Westminster. Our new polling shows a country unsure what its Prime Minister really wants to do." ✍️ Anna McShane of The New Britain Project looks at the public's perception of the PM: https://t.co/a4hvlIZH2y
labourlist.org
After Caerphilly, Westminster has fallen into one of its more comforting debates. How far Labour should tack left, build a progressive coalition, and rediscover its…
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More than half the country don’t know what Keir Starmer stands for. New polling with @Moreincommon_ and us 👇
New polling @WeAreNewBritain and @Moreincommon_ out today with @LukeTryl and @edhodgsoned that shows the public back Labour priorities on paper but don't believe the PM shares them.
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Can anybody hear No.10? We checked. Most big government announcements are forgotten in a day. The only exception to this rule is Digital ID - which peaked 50 times higher than most other announcements and is still sustaining interest 3 weeks on.
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Some of the biggest jumps include: - Cab Office: +40.3% (now 335 comms staff) - DEFRA: +31.9% (360 staff) - DHSC: +29.8% (235 staff) - MOD: +22.7% (860 staff) - DCMS: +20% (50 staff)
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While government messaging struggles to cut through, Whitehall’s communications workforce continues to grow. Across civil service departments, the number of communications staff has risen by 5.4% in the past year.
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Most 'top of the grid' announcements only capture the public attention for 24 hours - then they're forgotten. We collaborated with @WeAreNewBritain to inspect how the 'the grid' fails. It's a once-and-done approach that doesn't meet modern expectations (and media consumption
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Labour No 5 24th July 360,200 plays https://t.co/Hqi3OzMuOE
tiktok.com
27K likes, 575 comments. “'i don't know' final boss”
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Labour No 4 21st February 403,300 plays https://t.co/ohDFo9pYIS
tiktok.com
12.3K likes, 4079 comments. “#uklabour #ukpolitics #labourgovernment #labgov #fyp #goodnews ”
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Labour No 3 21st June 644,200 plays https://t.co/HwrJxPHQUH
tiktok.com
72.6K likes, 690 comments. “Something’s not adding up here…”
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Reform No 3 1st July 719,200 plays https://t.co/TPNPEcyRK0
tiktok.com
62.3K likes, 818 comments. “One year of Starmer, one year of u-turns.”
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Labour No 2 11th July 786,800 plays https://t.co/hSWdGH76p3
tiktok.com
28.3K likes, 2396 comments. “the difference with labour 🔥”
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Labour No 1 29th June 931,900 plays
tiktok.com
20.9K likes, 1269 comments. “Share this with someone who rents!”
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Reform No 1 TikTok 3rd April 1,000,000+ plays https://t.co/1ou2nLRUdD
tiktok.com
89.8K likes, 3865 comments. “🚨 BREAKING NEWS 🚨 Reform UK has more candidates in the 2025 council elections than any other political party.”
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Labour's TikTok game is improving - it's getting more confident and consistent. But Reform’s top TikTok wasn’t about boats or culture wars. It was a 'be part of this'. Fear/anger isn’t the only engine - belonging works too. Thread of top 5 TikToks for each party below 👇
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