MNTN
@weareMNTN
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🏔️ The hardest working software in television 🏔️ Most Innovative Companies @fastcompany
Joined April 2009
MNTN CEO @MarkDouglas joined @MadMoneyOnCNBC post earnings to share how @WeAreMNTN is turning streaming TV into a growth engine for first-time advertisers. Catch the full interview here:.
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RT @IndexExchange: Mark Douglas of @weareMNTN sits down with Index CRO Alex Gardner on Innovators Unscripted to talk about why precision, p….
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📃 Read the full research piece:
research.mountain.com
A new report reveals that marketers are syncing strategies across platforms — especially between social and Connected TV.
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🎥 While 87% of marketers involve creative teams in asset production, only 13% tap them for creative optimization post-launch.
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📚 Marketers still love storytelling, with 57.7% using narrative-driven ads across social and CTV.
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🥇 42.1% of marketers cite CTV’s interactive digital features as a major reason for choosing it over linear TV.
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📊 78.4% of marketers run ads on both social media and Connected TV, but just 24.1% create separate sets of creative for each channel, while over half (55.2%) make only light tweaks between the two.
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A new report reveals that marketers are syncing strategies across platforms — especially between social and Connected TV. Here's what you need to know:
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MNTN’s Nicole Alfonso joined the “How TV Wins” panel at @Comcast's @FreeWheel Premium Programmatic Summit to chat what’s working, what’s evolving, and how we can make TV even more powerful.
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Small businesses & first-time-TV-advertisers climb higher with MNTN. @CNBC 's @jimcramer shared how MNTN Performance TV democratizes TV advertising.
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📈 Hear it straight from the man himself on @MadMoneyOnCNBC 📈.
cnbc.com
'Mad Money' host Jim Cramer takes a closer look at MNTN as a possible ad-tech play.
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🏔️ Ease + Performance = Democratizing TV advertising! 96% of MNTN customers have never run TV ads before.
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🚀 Performance. MNTN makes TV a performance channel with measurable results.
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Why does @JimCramer think small-to-medium businesses *love* MNTN’s self-serve Performance TV ad platform? 🧵
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We're on a mission: make TV advertising simple & scalable for everyone, from scrappy startups to global giants.
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From viral spots to big swings that pay off — @MaximumEffort is prime time. Proud to be building with them. Congrats on the TIME100 recognition!.
In an egregious case of reporting error, TIME100 has named @MaximumEffort one of the world’s Most Influential Companies. We contacted TIME and screamed ‘No Backsies’ so the matter should be at an end. 📸 by @Paridukovic for @TIME #TIME100Companies
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