Registration is now LIVE for GTM25 – the can’t miss go-to-market event of the year! 🎉. We’re kicking things off with a virtual summit — then hitting the road to bring Go-To-Market Intelligence to New York, Boston, San Francisco, and London. Here’s what to expect:. • Keynotes –

Why do some customers spend more than others? 🤔. At Wayfair, the answer came from third-party data. Adding details like company size, revenue, and industry helped reveal why certain accounts grew faster — and where sales reps were making the biggest difference. Ryan Sigurdson,

What do you want to know?.

Orchestration isn’t optional anymore. It’s mission critical. At Cority, CMO Eric Olson is in the trenches with RevOps and sales every day, partnering closely to navigate a fast-moving go-to-market motion. With data flowing through 10 product lines and buyers engaging across

Great marketing doesn’t start with your product. It starts with your buyer. Rachel Newton, SVP of Global B2B Marketing Operations at Mastercard, shares how her team uses ZoomInfo to spot intent, size the opportunity, and choose the right motion based on real market demand. 👇

From warehouse floors to the executive suite, Pratt Industries is modernizing field sales. With ZoomInfo, they're combining old-school hustle with modern GTM Intelligence to:. ✅ Find decision-makers faster.✅ Close million-dollar deals.✅ Stay ahead of the game. 📖 Read more:

New VP just got hired at a target account? Your reps should know now. ZoomInfo Founder and CEO Henry Shuck shows how to track new hires + instantly send alerts to Slack — no extra tools needed. Just signals that close deals. 🎯. Watch now. ↓

What happens when one of the world's largest financial institutions starts acting on real-time intelligence, not just raw data? 👀. They turn insights into impact — at scale. Nitesh Kadakia, Head of Innovation & Advisor Platforms at Bank of America Merrill Lynch, shares how

ZoomInfo is the only vendor named a Customers’ Choice in the 2025 Gartner® Peer Insights™ Voice of the Customer for Account-Based Marketing Platforms. This recognition is 100% based on verified customer reviews over the last 18 months. To us, that means:.✅ Our customers trust

RT @weareMNTN: MNTN + @ZoomInfo = B2B on CTV. Reach high-value prospects with precision—on TV.

AI is everywhere, but which tools are GTM pros actually using and how are they using them? 🤖. At GTM 25 London, we asked attendees to share their most-used AI automations. From smart outreach to streamlined workflows, here’s how AI is transforming go-to-market strategies.

The modern sales stack is bloated. James Roth, CRO at ZoomInfo, explains why the sales stack is broken, and how Go-To-Market Intelligence fixes it.

Not every million dollar problem is worth solving. At least not right away. As 🏄🏼‍♂️ Scott Leese points out in this Sell Better clip, understanding the size of a business and the scale of the problems they’re juggling is critical. What feels urgent to you might barely register for

Generic outreach doesn’t cut it in 2025. James Buckley, Host of the Sell Better Daily Sales Show, said it best: “Spray and pray died a long time ago.”. Instead of sending the same message to everyone, ask yourself:.✅ Who am I sending this to?.✅ Why now?.✅ What outcome do I

London, get ready! The future of GTM is coming your way. Join us on June 19th for GTM 25 London, a one-day event packed with bold ideas, AI-powered strategies, and insights that will reshape how you go to market. We’re talking:.✔️ Keynotes from the brightest minds in GTM.✔️ A

What's the A-to-Z of Go-To-Market?. We dared GTM pros to name one term per letter. No surprise here, we call dibs on Z. Watch to find out what they chose.

Your best buyers are on your site right now. Can your team see them?. AJ Alonzo, Director of Marketing at demandDrive, can. With ZoomInfo Marketing, his team identified who was visiting, what those visitors cared about, and when to take action. Reps focused their time. Outreach

AI is helping Gainsight bring sales and marketing closer together. Keith Pearce, CMO at Gainsight, explains how his team uses AI to capture real signals from customer conversations, like a competitor’s name or signs of churn. Those insights flow into sales and marketing plays

Here’s how one trial turned into a $1M rollout. Karen H., Account Manager at ZoomInfo, helped a customer navigate legal hurdles, secure executive alignment, and launch a trial that scaled to 1,500 licenses. What started as a test became a million-dollar deal. Watch how

All those go-to-market ideas you've been sitting on? GTM Studio makes them possible. Henry Schuck, our CEO and Founder, has heard it over and over. Teams aren’t short on ideas. They’re blocked by disconnected data. CRM in one system. Call transcripts in another. Product usage

🚨 Your next customer is signaling. The only question is: will you catch it in time?. Hiring surge in Latin America. New job post. CEO mention on an earnings call. Most teams miss it because their data is fragmented and slow. ZoomInfo Go-To-Market Intelligence Platform changes

GTM leaders, it’s time to rethink the playbook. The old way? Waiting in line behind IT, data science, and engineering to get your ideas off the ground. 🚨 The new way: Real impact happens after the send. • SDRs picking up the phone.• AEs multi-threading across stakeholders.•