Unify Brand Marketing
@Unify_Branding
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Brand strategy for small to mid-sized marketing teams. We help companies develop a brand strategy that leads to better performance Founded by @mordyoberstein
Joined October 2024
Just launched! Brand marketing resource center! . Pin down your brand marketing process & refine your strategy!. 💎Templates to audit your brand identity & consistency .💎Frameworks to understand your audience .💎Checklists, rubrics, & beyond. Download 👇.
unifybrandmarketing.com
Give your brand marketing practices structure and organization with custom built brand audit templates. Get brand marketing processes pinned down with frameworks that outline brand strategy concepts...
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Why can't marketers adapt to an LLM world? The answer is painful.
unifybrandmarketing.com
It's a funny thing. Everyone talks about adapting to the new reality of the web. Yet, despite the amount of discussion around adapting, not a lot of actual adapting is happening. Why not? Why are...
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RT @dontpanicevents: Entering the #UKAgencyAwards? Then you need @MordyOberstein judges' tips for perfecting your entries. Mordy is the fo….
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What are the questions that you need to be asking yourself (and your marketing team) to develop your brand? Developing your brand is a process. There is a method & there is a process. The process is methodical soul searching for your brand. It means asking the right questions at.
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Gaining perspective is a marketer's best friend. It doesn't matter what kind of marketing you do or what kind of company or client you work for (nor your role). perspective can make or break the decisions you make. 🟣 @TheCopyTrail 🟣 @lisaschneider64 🟣 @crestodina of
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RT @MichaelLewittes: @MordyOberstein @Wix @WixStudio Loved working with you at Wix and will continue working with you at @Unify_Branding!.
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Do some of the world's most experienced marketers think using AI should be a job requirement?. Find out as. Layla Revis (@SproutSocial), @filipacanelas(Able-Academy) @msirkin (@sengineland / @martechismktg), @purnavirji (@LinkedIn), @annelihansson74, @KamaljeetKalsi (@G2),
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Check out @MordyOberstein 's advice on how to leverage your authors on your website to drive your brand strategy in his latest column on @sejournal!.
searchenginejournal.com
Author pages help establish trust and authority. Find out how to leverage them for maximum impact within your industry.
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Watch as @MordyOberstein walks you through the problems @DraftKings faces in the market, with its product, & competitor (@FanDuel). Learn how to use performance-based data (via Semrush & AlsoAsked) for brand sentiment analysis along the way! .
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Sign up for a FREE 30-minute brand strategy consultation with @MordyOberstein!. 🟣 Tap into meaningful brand identit.🟣 Refine your brand positioning.🟣 Develop essential messaging themes.🟣 Integrate your branding into your marketing. Fill out the intake form below to get
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Performance should never be divorced from brand. Brand is an engine that drives performance. It's a 3-phase process:. 1. Know who you are in a deep way. 2. Use that to start speaking to audiences in a way that resonates. 3. Use resonance to start generating momentum. And
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Don't just "develop your brand" - it's not a set it and forget it kind of thing. You need to integrate and leverage it. here are 3 integral things to focus on to make that happen!
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You can assess how deeply your brand's messaging resonates with your audience. Pinning down the ability of your messaging to resonate can be seen as abstract and intangible. There are, however, signs that point to what can and can't resonate. Use this rubric to help isolate the
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Your brand has the power to impact your performance across the board. Listen as our own @MordyOberstein joins the @candouragency podcast (hosted by @JLWChambers). 🔥 What does and doesn't matter about your brand on Google .🔥 How to measure your brand's performance on Google
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Well, @CNN is the latest big publisher to get into the product review space & slowly erode its brand AND business model. This is why brand marketers need to leverage performance data (see how @MordyOberstein leveraged @semrush data to expose what CNN is doing).
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How do you create content that resonates with your audience?. 1️⃣ Target the existential.2️⃣ Be aware of yourself.3️⃣ Develop a brand narrative. More as @mordyoberstein joins the Content in the Kitchen Podcast by Content Yum & @ashleymadhatter!.
contentyum.com
Episode 30: Stop Creating Noise: How to Make Content That Resonateshttps://youtu.be/ge4EkoybtPI?si=GDez2nN7pV1cVV_W Meet The Guest Postcast Episode Notes
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Did Nike make the right move by joining forces with SKIMS?. @MordyOberstein explains what goes on behind the scenes at enterprise organizations and what that means for Nike's new partnership. . #Nike #SKIMS #marketing.
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