
The Hatch Agency
@TheHatchAgency
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Public relations agency helping to hatch ideas that change the way we live, work and play.
San Francisco
Joined December 2011
ICYMI: Tariffs and inflation have led to an increase in “vibe-based budgeting" among Americans. @FastCompany covered @creditkarma's data that found 44% of Americans have adjusted spending habits based on the economy's "vibes.". Read the story here:
fastcompany.com
This is how economic uncertainty and recession fears impact the way young people are spending money, according to Credit Karma.
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Check out @physicalAI COO Brandon Barbello’s byline in @ENRnews, explaining how physical, sensor-based AI is revolutionizing industries by helping teams predict delays, preserve expert knowledge, and make faster, smarter decisions.
enr.com
As AI has an unprecedented ability to analyze and discover hidden patterns in vast volumes of sensor data, the potential for physical AI could make construction processes far more predictable and...
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Tune into The Artificial Intelligence Podcast to hear @CreditKarma’s Head of Data and AI, Maddie Daianu, share her insights on how she builds the platform’s AI-powered recommendation systems for 100M+ members. 🎧Give it a listen here:
podcasts.apple.com
Podcast Episode · The Artificial Intelligence Podcast · 07/01/2025 · 26m
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ICYMI @HeyGen_Official launched AI Studio, AI video capabilities focused on human-first storytelling, enhancing creative control, and democratizing video creation for businesses, agencies, and creative professionals. More in @diginomica by @bmosherzinck:
diginomica.com
HeyGen's new AI Studio brings script-level control over voice, gestures, and B-roll. And it does it all without a camera or editing experience.
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In @thenewstack, Inflection AI’s Raghav Garg details their infrastructure shift from NVIDIA #GPUs to #Intel Gaudi accelerators. He shares how this shift enabled greater flexibility, cost efficiency, and an expanded ability to scale to customer teams.
thenewstack.io
The journey wasn’t easy, but the company managed to adapt and optimize its custom inference runtime to achieve near-performance parity.
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This week at @WEF’s #AMNC25, @PhysicalAI CEO @ipoupyrev joined Dr. Asako Koike for the Move Fast, Connect Things panel and Yiwen Zhan for The Philosophy of AI to explore how connected tech is driving innovation and what it means to build ethical AI.
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Excited to share that @PhysicalAI has been named a 2025 @WEF Technology Pioneer. This recognition highlights startups with breakthrough technologies and the potential to drive global impact. Read more about @ipoupyrev being named a #TechPioneers25:
weforum.org
The Forum’s 25th cohort of Technology Pioneers is using tech to efficiently scale solutions to pressing global problems, from smart robotics to asteroid mining.
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At the 2025 @WorldSummitAI, @ipoupyrev, CEO of @PhysicalAI, shared the possibilities of Physical AI in a future where machines don’t just compute, they perceive. Ivan explained how Archetype uses sensor data and foundation models for real-time understanding of the physical world.
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According to Aya Saed, Director of AI Policy at @Scope3, energy is the limiting factor for AI’s growth. To power the AI revolution, companies and governments must prioritize sustainable energy infrastructure. Read more the full piece in @TIME here:
time.com
As scientific advancements continue, the cost of AI will eventually converge with the cost of energy.
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Congrats to Inflection AI and @humantechweek for hosting @agihouse_org’s 2025 Human AI Interaction Day, where engineer leaders developed projects incorporating #EQ in #AI. Inflection’s CEO Sean White spoke onstage to discuss the need for empathetic #GenAI in #enterprise.
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ICYMI: @Scope3 just dropped major updates fueling the agentic advertising revolution: Brand Stories in partnership with @OmnicomMediaGrp for intelligent targeting, and News Access to help monetize news media. Read more in @Digiday here:
digiday.com
The Brian O'Kelley-backed startup also unveils Brand Stories and partnerships with Butler/Til, Triton Digital.
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Tune in to the latest episode of the Design This Day podcast with @leonardogiusti, Founder and Design Director at @physicalAI. Hear how Leonardo is building AI that understands the physical world through sensor data + why designing considerate AI matters:
podcasts.apple.com
Podcast Episode · Design This Day · 2025-06-09 · 27m
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