It's no secret. Culture is our strength. We are excited to announce that @adage has recognized Silverback Strategies as one of the Best Places to Work in 2022—a testament to our industry-leading culture and the quality of our people. #culture #bestplacetowork #marketing

Today, people don’t just use Google search. They also use the search bar in .@Spotify and @YouTube. Marketers should consider optimizing multimedia content for #SEO. #marketing.

Your business’ website could have the best content in your industry. But if your website page speed is not up to par, your conversion rates and organic traffic will suffer. #marketing.

There must be a balance between brand and performance marketing. One can’t exist without the other. #marketing

Your marketing team structure should flex with the changing needs of your business. Read more:. #marketing.

For a full-funnel marketing strategy to be a success, you must take into account two things:. 1️⃣ Where your buyers are in their journey. 2️⃣ The right channels to reach buyers. Read more:. #marketing

Digital marketing objectives should roll up to the overall business objectives of the organization. They influence strategy and the way teams are structured. #marketing.

The “funnel” report in GA4 is a custom report that allows you to assign web pages to a specific stage of the marketing funnel. Read more:. #marketing

Podcasts have an advantage over other content formats:. You don’t need to use your eyes. #marketing.

Editorial SEO targets search queries that happen upstream in the customer journey, giving you a head start on leads and sales. #marketing.

Giving paid media the investment it deserves isn’t cheap — it’s a cost you need to justify every quarter. #marketing.

The marketing funnel is a tool to visualize an inbound lead generation model. It helps show how marketing will achieve digital marketing objectives. #marketing.

People are the biggest driver of performance. That’s why it’s critical to have the right digital marketing team structure in place. #marketing.

Creative without strategy is art. Creative with strategy is advertising. Strong ad creative is backed by market research, which helps you capture attention and empathize with your ideal buyers. #marketing.

Google Analytics 4 has already been available for more than a year. Marketers who have not set up the new tracking code may want to do so soon. #marketing.

Your website is the very center of your digital marketing presence. It takes time to grow organic search visibility. That’s why when you go through a site migration, it’s important to have a plan that prevents traffic loss. #marketing #seo.

Google’s focus on user experience as a search ranking factor has led to fewer pages being indexed. Many websites could be losing valuable organic search traffic if they don't make their core web vitals a priority. #marketing.

The old game of re-marketing to cookie’d users across the web is coming to an end. Lookalike audiences are the future. Read this article to learn, step-by-step, how to set up and use lookalike audiences on Google, Facebook and LinkedIn. #marketing.

Your brand is a product of reputation and visibility. Performance marketing generates attributable revenue. You need both for an effective marketing strategy. #marketing #marketingstrategy #branding.

Today, people don’t just use Google search. They also use the search bar in .@Spotify and @YouTube. Podcasters and video content creators should consider optimizing multimedia content for #SEO.

RT @John_Tyreman: Is @tiktok_us a viable channel for lead generation?. At first, I was skeptical. But now I'm a believer after I caught u….