Shachar Orren
@Shacharo
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Co-Founder & Chief Marketing Officer @EXCOPlatform
New York, NY
Joined March 2008
Numbers and narratives: The strategic advantage of uniting the CMO and CRO roles https://t.co/elRCff9mNL Written by @shacharo of @excoplatform
fastcompany.com
While reports of the CMO’s demise may be exaggerated, it’s increasingly evident that marketing is most effective when integrated across the entire business.
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Beyond the walled gardens: A case for diversifying ad spend in a political year https://t.co/07YKJvQOw1 Written by @shacharo of @excoplatform
fastcompany.com
As the 2024 election season unfolds, now is the time for advertisers to align their brands with credible, impactful journalism.
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Beyond the walled gardens: A case for diversifying ad spend in a political year https://t.co/P54qmq51TZ Written by @shacharo of @excoplatform
fastcompany.com
As the 2024 election season unfolds, now is the time for advertisers to align their brands with credible, impactful journalism.
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At last week's @AdMonsters Ops, Katie Pillich of @thedailybeast and Grant Whitmore of @AdvanceLocal joined our co-founder @Shacharo on stage to discuss how publishers can reap the benefits during this year's political season.✨Recap:
blog.ex.co
Executives from The Daily Beast and Advance Local discuss news monetization during a politically charged year at AdMonsters Ops 2024 in New York City.
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A new video solution tailored for ad management partners has arrived, making #onlinevideo monetization and management seamless across multiple websites. 🚀 Our launch partner @WeAre1XL doubled monthly revenue! Full story by @Tim_Cross_ for @VideoWeek:
videoweek.com
EX.CO, an online video platform, today launched a new video solution specifically geared towards publisher sales houses which manage multiple websites, aimed at making it easier to optimise and...
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ICYMI: We launched a new #verticalvideo player for the web last week! 🎉 This new player will redefine the way audiences consume and engage with video content on publishers’ owned and operated sites. Full details -> https://t.co/PBDUl3E3pJ
#onlinevideo #digitalpublishing
blog.ex.co
EX.CO’s new vertical video player for the web is positioned to redefine the way audiences consume and engage with video content on publishers’ owned and operated sites.
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Keynote speaker and Dow Jones CEO @almarlatour was followed by a panel on new revenue strategies featuring CROs Christine Cook of Bloomberg, Pamela Drucker Mann of Condé Nast, Lisa Howard of Hearst and Alex MacCullum of Washington Post, chaired by Exco's @Shacharo
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Very interesting panel on publisher revenue strategies with @pameladruck @cooktine Alex MacCallum and Lisa Howard. Moderated by @Shacharo at the @pressgazette event in NYC #MediaRevenue
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In a world where #monetization shapes almost everything publishers do, https://t.co/kemG0LVlyw's co-founder and CMO @Shacharo stands at the helm of #video content. Read what she says are the key trends impacting the media industry via @MarTechSeries
https://t.co/KgWL4b45Us
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And that's a wrap on #CannesLions2023! 🎉 We had an amazing time; the energy was electrifying. We loved seeing old friends and made exciting new connections too. We left feeling inspired to keep innovating!
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“You’re killing it for us. That’s why I’m here today.”- @aqkraft on how @EXCOPlatform is helping @The_Arena_Group boost revenue. #AdOps #OpsNY #AdOps2023
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We're ecstatic to announce that we have been named "Best Digital Video Monetization Program" in the Digiday Video & TV Awards! We're so excited to see what else 2023 brings. Congratulations to all of this year's amazing winners! See the list 👉 https://t.co/5kYREyoVXk
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Every few years, a new bit of jargon becomes inescapable in #adtech. Supply path optimization is a phrase that has stuck around and there's a good reason why. Find out why SPO is so important 👉 https://t.co/QP2GLcxfYv
#programmatic #mediabuying RT @Shacharo
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Congratulations to https://t.co/kemG0LVlyw's co-founder and CMO @Shacharo for winning this year's Best in Biz Marketing Executive of the Year! We're incredibly fortunate to have her at the helm of all our marketing efforts. Full list of winners, visit https://t.co/Of4Y77okvn.
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Did you hear? 👂 https://t.co/kemG0LVlyw was named one of 2022's hottest #martech companies by @BusinessInsider! 🎉 Congrats to our co-founders @tompachys and @Shacharo! Full story: https://t.co/I93Hrqnkww
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Our co-founder and CMO @Shacharo took the stage today in front of a packed audience at the #NarrativeSummit in Tel Aviv to talk about influencer marketing and #webpersonalization. 🎉
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The #NarrativeSummit in TLV on June 28th is SOLD OUT but we have 5 extra tickets to give away! 🥳 Want to join all of the creators there? Take this fun https://t.co/kemG0LDK9W quiz for your chance to win a free ticket 👉 https://t.co/ogHGcYkprh
@_NarrativeGroup #creatoreconomy
app.ex.co
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