Semcasting Inc.
@Semcasting
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Semcasting provides #marketers with #Data and #AudienceTargeting solutions that reach nearly 100% of online home, education, and business users.
North Andover, MA
Joined August 2009
@MediaPost 's @LaurieSullivan covered Semcasting’s integration of @sales_ntel #B2B intelligence data into ADS! This integration empowers #marketers improve their top of funnel prospect quality, scale of coverage and digital reach! Learn more at:
mediapost.com
"The agreement with SalesIntel lets us take the job title data, identify the household and open the media mix for B2B advertisers," says Mike Skladony, Semcasting GM, consumer services, adding: "Now...
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What AdTech Refuses to Accept about the IP Address https://t.co/R5YzyrXXpb
blog.semcasting.com
Challenges with IP Addresses in AdTech: Understand why IPs are unreliable for targeting and the need for deterministic anchors for accurate identity solutions.
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Measurement Can Be Simple: Clarity Drives Success in Retail Media https://t.co/1xPLHlmSBb
blog.semcasting.com
Simplify your retail media measurement with Semcasting's transparent, accurate, and real-time tools, driving true business results and eliminating confusion.
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My Vacation Was Great, Except for the Ad That Wouldn’t Quit https://t.co/hvBQNEd19u
blog.semcasting.com
Repeated ads during our vacation. Discover how Semcasting's Identity ToolBox can prevent ad fatigue and optimize your ad spend for better audience targeting.
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Scaling Creator Campaigns: How Identity Resolution Unlocks Full-Funnel Impact https://t.co/pMJOjta3ia
blog.semcasting.com
Uncover how identity resolution transforms influencer marketing, linking engagements to measurable business outcomes with Semcasting’s SpotLight solution.
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Tired of last-click attribution and delayed reports? 📉 It’s time to fix your measurement strategy. 📘 Download Beyond the Report to see how top marketers track ROI across platforms in real time. 👉
semcasting.com
Master your campaign performance with insights on attribution, KPI alignment & real-time data analysis. Download eBook to optimize your marketing strategy.
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Save the Date for September 20! Join us and @R2DataDriven for our #webinar - Discovering B2B Identity & Challenging Assumptions - and explore the untapped potential of #programmaticadvertising beyond performance metrics! Reserve your spot today at https://semcstg.com/3Pc5iqSn
#b2b
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We have joined forces with @R2DataDriven to bring you a #webinar exploring how identity resolution supports #B2B marketing and dispelling common misconceptions related to #programmatic advertising. Mark your calendars for September 20: https://t.co/eNpsjGVJSa
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Check out Michael Skaldony’s article in @DG_Report where he details how technographic data can help B2B marketers looking to increase engagement, generate leads and ultimately drive revenue: https://t.co/vgOJnS8WvD
#B2BInfluencers #TechnographicData #B2Badvertising
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Curious about reaching #B2BInfluencers? It's all about account-based marketing! Concentrate your efforts on high-value accounts and the individuals most likely to buy. Dive into the @destinationCRM article to level up your marketing game: https://t.co/iHbKG4CZrO
#B2BMarketing
destinationcrm.com
Individual buyers will continue to replace larger accounts as marketing targets.
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Want to ace your marketing game? It's time to tackle the “adtech tax,” #measurement, and #attribution challenges head-on! #Audience holds the key to success. Read CEO & Founder Ray Kingman’s article in @SmartBrief to conquer these hurdles:
smartbrief.com
Programmatic adtech has been a vital advertising innovation – but more improvements are needed around the “adtech tax,” measurement and attribution, writes Semcasting’s Ray Kingman.
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To make a lasting impact in the B2B landscape, #advertisers must think beyond the decision-makers and start targeting the true influencers surrounding them. Discover the secrets of leveraging #B2Badvertising initiatives to optimize your media spending.
b2bnn.com
Beyond Decision-Makers: Why and How to Target Influencers in the B2B Buyer Journey
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Travel marketers, it's time to get smart with your messaging. Say goodbye to wasted #impressions and hello to precision #targeting. Want to know when, where, and which travelers are actually exploring? Discover how in this @ANAmarketers article.
ana.net
As we emerge from the pandemic, it’s only right to assume individuals will be more likely and willing to travel. According to Statista, the travel and tourism market is projected to reach $175.4...
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Dan Green, Chief Revenue Officer at @Semcasting highlights the importance of building trust when trying to strengthen customer-brand business relationships in this quick chat: https://t.co/lvNdGGAH1L
#salestech #sales #B2Bsales #B2B #Semcasting
salestechstar.com
One of the most essential fundamentals for driving sales and overall success, in both business and life, is active listening. This involves attentively listening to the needs and wants of customers,...
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The countdown to the 2024 presidential election has begun! Take charge of your #voterdata like never before, ensuring complete transparency and privacy compliance with ADS! Discover more about our digital #politicalcampaign solutions:
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To make a lasting impact in the B2B landscape, #advertisers must think beyond the decision-makers and start targeting the true influencers surrounding them. Discover the secrets of leveraging #B2Badvertising initiatives to optimize your media spending.
b2bnn.com
Beyond Decision-Makers: Why and How to Target Influencers in the B2B Buyer Journey
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Our CEO and Founder Ray Kingman sat down with Digital Politics Podcast host @KarenJagoda to discuss how Semcasting is taking voter files to the next level by including more relevant #data to support digital marketing in 2024 #politicalcampaigns
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#podcast Ray Kingman @Semcasting cookie-free approach targets using IP delivery points, device information, email, offline data, online activity & other known #Voter characteristics for #TargetingVoters #DigitalIdentities #PoliticalCampaigns #PoliticalAds
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Looking to optimize audience outreach and help identify #voters? Whether you onboard your #voters via ADS or work with our managed service team, Semcasting has the #politicalmarketing tools to help you get ahead this #election season https://t.co/Q4DW1yI9tf
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Discover how B2B marketers are humanizing their audiences to deliver the right message at the right time with pinpoint accuracy! For more insights on effective targeting, check out this @MarketingProfs article at https://t.co/Pi8ZXJrZ8v
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