Happy that the Von Restorff effect stood out. Also somehow ironic.

“I think the big key is always putting our readers first and doing our best to serve them. We are constantly trying to learn what they are looking for, what struggles they face, and how we can make their lives easier with what we can offer them.”. Also ch…

Neural matching - I’m really not clear on how to optimize SEO for this. Seems like it is Google’s way of understanding that the words you use in a search deserve the same search results as some other searches, even if those other searches use different w…

This is something like using Google’s technology to optimize for Google. And do it at scale. It’s not simple, but it is interesting. #WordLift do it again. #organicsearch #seo #cro #growth

Google is giving people answers - people don’t even have to click through to your site. So. ”there is no better (and more important) time to build a BRAND. A brand = direct traffic. There’s no Google in the way there”. #cro #optimization #growth

“ it’s research that turned opacity to clarity – that made what they consider “obvious” obvious – that brought sense-making to the beautiful mess of consumer behaviour.”

A beer commercial that does much more than sell beer. I don’t even like Heineken (sorry!), but this has me rethinking that. If you don’t watch it that’s fine. If you do watch it, I’ll bet it’s more interesting than expected.

In 20 seconds he says a lot.

“Fraggles are a big deal – the scrolling behavior may imply that Google is now indexing pieces of a page separately, with different weighting and signals for the various pieces, then saving the unique location of the content on the page, so that it can be…

The many new things in a search result (feature snippets, people also ask. etc) have led to people interacting with a results page in a new way - the pinball pattern. #attention #cro #optimization #seo

A package that is an ad. Quite cool. And for beer drinkers, it would be difficult to walk by without being compelled to bring it home. #attention

Maybe a bit more complicated than it needs to be, but the message in the quote still resonates. #growth

Quote “We buy on emotion and use logic to justify our purchase.”. Applies to more than just luxury brands. #growth #optimization

“nostalgia marketing” weakens desire for money, with interesting consequences. Interesting article. Thanks @AthenaBrand

Selection effect vs advertising effect:.Selection effect - they were going to your brand so they clicked on your ad. Advertising effect - they didn’t know about you till they saw your ad. If you spend money on ads but they were…

The diagram sums it up. If you want something to sink in, deliver 1 message at a time.

First, hire this guy. Second, AnswerThePublic uses ‘Google Suggest’ data, this is ‘People Also Ask’ data. @thetafferboy is too good. #organicsearch #contentmarketing #seo #optimization

What Ryan said. The people and the mission are next level. #educationforall

Wish I came up with this. The sign is the message. Very cool. #marketing

A short post about Alvin Toffler, who coined the phrase ‘future shock’, and possibly ‘information overload’. Perhaps a 2-minute read.