HubSpot’s CCOM - they’re focused on aligning all teams on this.

Think outside the AI box :) #INBOUND23 @neilpatel

"AI will not just transform marketing, it will cause a lot of problems for marketing." - @neilpatel A couple of common misconceptions: -People believe that AI offers accurate info (careful!) -Or that it's SEO-optimized

A reminder that in the digital age, genuine connections and meaningful conversations are what truly matter. #INBOUND23

At #INBOUND23 @CKinnear and @jmahtani discuss @HubSpot’s customer centric operating model - and the priorities that employees use across the company to make decisions, which is ingrained in the business model: 1. Customer 2. Company 3. Team 4. Self

On aligning sales and success, the @HubSpot way --> Getting your teams to model customer, company, team and self (in that order) in meetings and one-to-ones ---everywhere --- makes alignment to the benefit of customers so much easier. @CKinnear #customersuccess #INBOUND23

"Solve for the customer - it's really about the customer's happiness and results." @jmahtani on sales and success alignment. I love this. It's easy to get stuck in solving for internal challenges and forgetting that, ultimately, it's about the customer. Start there. #INBOUND23

It’s a thing of beauty #INBOUND23

📢 @HubSpot is breaking barriers at #INBOUND23! They've democratized AI for campaigns with the launch of Campaign Creator, available to everyone, not just HubSpot users. This is game-changing news! 🤯

Some of the best things you can do in marketing take time. Be patient.

Experience #INBOUND23 for FREE❗ Enjoy a front-row seat to ALL Main Stage sessions at https://t.co/M123RbRgdU. Tune in to our livestream, Sep. 6 - 8 — we'll meet you wherever you're at. 😉

Excited to share that I’m an official HubSpot #INBOUND23 Correspondent 😍 I'll be posting here using this hashtag #SamatInbound23 throughout the conference (for those of you that remember me from my Ragan/PR Daily days, you know I LOVE to do this). Are you attending Inbound?

*It's not actually a hack, it's a fundamental activity

3) It tells a transformative story. You can expect to grow and do so in a faster and smarter way.

2) It speaks to the core pain point of this audience. They want to grow (and they want to grow quickly) but they're struggling to determine what platform/strategy/tool is going to do that for them. Enter the word 'framework.'

Why does this work? Three reasons. 1) It's simple language. It's not unnecessarily verbose and there's zero jargon.

Instead, it says: Grow faster and smarter with a systematic inbound marketing framework.

Here's an example. The header on this website could say: "The Digital Utopia Methodology is a proven framework for inbound success." That's just a lot of words strung together.

This is a ridiculously easy marketing hack* that everyone forgets all the time. Write for your audience. You don't like jargon. Neither does your audience. You don't have time to mentally sift through complex language. Neither does your audience.

The #INBOUND23 Main Stage lineup is LIVE. 🎉 Oscar winners, sales pros, neuroscientists, marketing leaders, award-winning athletes, and more — we've got an impressive list of speakers ready to share their expertise with YOU. Secure your seat today at https://t.co/q217nTzlJ7!