The long and short of brand building as we @tweet2spring think of it. Incisive writing from my co-founder @aruniyer @vinnig @RohanTalati @theflabulous

Can there be a one-size fit all approach for paid media for all brands? Absolutely no But, can there be a basic paid media strategy template which works for most digital first consumer brands in the 0-100 cr journey? I think, yes. And this is how I would go about it 👇👇

Thanks to Sachin Parikh, Anvi Shah, Neehar Modi, Prasanna Rengarajan and the team at Pratech who have welcomed us not just into the cap table but also into their family :-) 4/4 @tweet2spring @aruniyer @vinnig @_antara__ @RohanTalati @theflabulous

He sold over 20,000,000 pairs of sunglasses with a 240 word story. And is considered to be one of the greatest copywriters, ever. Here’re 5 of Joe Sugarman’s most powerful writing secrets: (Starting with the two he called “THE most powerful”)

Compounding channels are those where profitability increases with scale. The 3 most compounding ones are GT, EBO and Amazon. And for new age consumer brands, the easiest compounding channel to crack is often Amazon The Amazon Flywheel, and how to get it moving Explained Below👇

ChatGPT just received its biggest update. It's now connected in real time to the Internet. Here are 8 things that were not possible on ChatGPT before:

Presenting 'Beautiful Stranger' - our maiden research report on Beauty in Bharat. Link in the thread below : hope you enjoy reading the insights we so enjoyed discovering. 1/3

If you are a founder building a consumer business and believe that brand is core to your offering, give us a shout :-) @tweet2spring @aruniyer @vinnig @cos_sec @theflabulous @RohanTalati

GPT-4 will make you superhuman. But only if you know how to use it effectively. Here are 10 ways you can start using GPT-4 today:

Most people suck at storytelling. But if you avoid these 10 killer mistakes, I guarantee you won’t:

I sold my software company for $100M. 3 years later, I took another one public at $2.7B. 7 things I did differently in my second startup:

Spring turns 4 today. In human terms, we're a pre-schooler. And true to form, we're big fans of NapTime, and not averse to colouring outside the lines. Luckily though, we never struggle with the "school nahin jaana hai" sentiment. #SpringTurns4 #SpringIsHere

Things I know at 44 that I wish I knew at 24:

ChatGPT will kill businesses that don't change. The 6 businesses disrupted (& how you adjust to make a fortune):

Happy Diwali from all of us @tweet2spring @aruniyer @vinnig @RohanTalati @theflabulous

This train platform in #Japan's Yamaguchi Prefecture has no ticket booth, no entrance or exit. Why does it exist?

Levi's x Deepika x Spring, we make for good company 🔥 🔥 🔥 #levis #DeepikaPadukone #fashion #style #advertising #brands #newcampaign @tweet2spring @aruniyer @vinnig @RohanTalati @theflabulous

The team that plays together…@tweet2spring @aruniyer @vinnig @RohanTalati #SPRINGBREAK

This simple habit helped me grow 3 businesses to $200M in revenue. Here’s how it works:

Take self-love as seriously as @i_am_caffeine? Start by taking yourself on a coffee date. With their Coffee Body Scrub, you know it's going to be an oh-so-smooth time. ☕️ @aliaa08 agrees! Presenting our latest #SpringRelease for mCaffeine @aruniyer @vinnig @ganraja @RohanTalati