Brian O'Connor | Fractional CMO
@BrianFOConnor
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Follow me for tips to hire remote teams | Ex-@Deloitte | CMO for ecomm, SaaS, and agencies ($10M+)
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Joined January 2022
Consulting firms are secretive. So I worked in one (to learn their ways). 6 years of competitive strategy in 13 sentences:.
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What's an AI tool that can actually block cold emails?.
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Your competitor's 'B+' work shipped today just beat your 'A+' work that's still waiting for your review.
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Stop waiting for the perfect AI tool. ANY tool > perfect.
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Your $150K strategist just got outthought by someone in Colombia with a $20 ChatGPT subscription. Still think AI is overhyped?.
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Your team asking approvals on repeat is proof you broke them.
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Why do business owners analyze $20 AI tools like they're buying $2M software?. Just get going.
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Myth: "AI will eliminate jobs.".Reality: AI eliminates tasks, not roles. Your team stops doing busy work. Starts doing strategic work.
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Your best employee is teaching ChatGPT their job right now. Your worst employee pretends AI doesn't exist.
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Companies kicking your ass aren't using better AI tools. Their teams just use ANY AI while you're still type your own emails.
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Your competition isn't using AI to replace workers. They're using workers who multiply themselves with AI.
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Plot twist:. Your Colombian analyst using ChatGPT just solved the problem your senior team has been analyzing for 6 months.
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Stop hiring people who compete with AI. Start hiring people who use AI.
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Everyone's debating "AI vs humans". I'm building "AI + humans".
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The companies dominating the market in 2025 are hiring people in Colombia who run 10x better on AI.
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Imagine paying McKinsey $500K for advice that's worse than asking Claude a few follow-up questions.
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AI doesn't replace intelligence. It amplifies intelligence. Hire smart people.
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Every business owner who says "AI can't do what I do" is right. AI can't work as slow as they can.
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While you debate how to use AI, your competitors already use it. They move faster. Create more content. Serve more clients. Supercharge your people with AI.
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Your employees afraid of AI tells you something important:. they know their work isn't worth what you're paying.
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Stop asking "Will AI replace my team?". Start asking "How can AI make my team unstoppable?".
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