RogerLMartin Profile Banner
Roger L. Martin Profile
Roger L. Martin

@RogerLMartin

Followers
33K
Following
8K
Media
91
Statuses
6K

Thinker, author, strategist, advisor, & author of new book #anewwaytothink

Fort Lauderdale, FL
Joined October 2012
Don't wanna be here? Send us removal request.
@RogerLMartin
Roger L. Martin
1 day
Hah!
@RogerLMartin Not a guy, he identifies as an AI 😂
0
0
4
@RogerLMartin
Roger L. Martin
2 days
That Claude guy is pretty perceptive!
@bovolox
Felipe Bovolon
2 days
@campedicord @RogerLMartin Hey @campedicord, I asked Claude to synthesize ALL of Roger's articles on SCC, including today's on HTW! You might enjoy it, and I think it answers your question:
2
0
7
@RogerLMartin
Roger L. Martin
2 days
The way I think about it is that you have to toggle back and forth across WTP/HTW/MHC. I don't start with MHC because it is too inward focused for me.
@campedicord
Cameron
2 days
@RogerLMartin The way I have interpreted HTW is that it is a unique combination of MHC that creates overwhelming value in your WTP. So in many cases, for strategy in an established company would starting with your capabilities actually be the best place to start?
1
0
10
@teampaper_me
Teampaper app
1 month
New short video explainer
0
2
8
@RogerLMartin
Roger L. Martin
2 days
Thanks so much for the kind words, Jack.
@nowtonew
Jack Martin Leith
2 days
@RogerLMartin Great stuff as ever, Roger, and saved for future reference. I enjoy and appreciate your pithy writing style and particularly like 'luscious' in this article. Very best from England's west.
0
0
2
@RogerLMartin
Roger L. Martin
2 days
Just posted my latest Playing to Win/Practitioner Insights piece, this one on the hardest question in #Strategy https://t.co/Omwz3Olics Hope you enjoy!
2
5
21
@RogerLMartin
Roger L. Martin
4 days
Looks about right to me.
@fabianoplima
Fabiano Pereira
4 days
That's me reading Execution 😁. What do you think @RogerLMartin
1
0
2
@RogerLMartin
Roger L. Martin
5 days
Yes and no,@GrayHammond. First as writers find out to their chagrin, title editors set titles without any input from authors. And the modern way to do titles is to make up a click-bait friendly title that has nothing to do with the content - which is the case here. Second, the
Tweet card summary image
rogermartin.medium.com
Execution by Bossidy & Charan
@GrayHammond
@GrayHammond
5 days
@McKinsey .@RogerLMartin does this make sense to you?
1
0
6
@RogerLMartin
Roger L. Martin
8 days
Yes that is one of the very most common mistakes in strategy. It is the manifestation of fear not confidence to try to do lots of things rather than a few things.
@memorynguwi
Memory Nguwi
9 days
@RogerLMartin you emphasize that strategy is about making clear choices about what to do and what not to do. Yet, I often see organizations reluctant to make trade-offs. Instead of committing to a particular market segment, they try to serve all customer segments in the name of
0
1
18
@RogerLMartin
Roger L. Martin
9 days
Interesting. I will take a look.
@rmdelatorre
Rafael Martín Delatorre
9 days
@RogerLMartin Your article reminded me of Scott-Morgan's book "Unwritten Rules of the Game". For a project at Monitor Brazil, we used it to articulate the interpersonal elements of a client's culture, which helped a lot in shaping the ultimate strategy.
0
0
0
@RogerLMartin
Roger L. Martin
9 days
Just published my latest Playing to Win/Practitioner Insights this one on #Culture https://t.co/yG2dBeJCMy #Strategy Enjoy!
3
2
17
@RogerLMartin
Roger L. Martin
10 days
Sure. Some companies are smart enough to understand that structural attractiveness is not enough on its own.
@anandp2901
Anand Panicker
10 days
@Riggs_martin @RogerLMartin Has anyone actually used this in your experience?
1
0
5
@RogerLMartin
Roger L. Martin
11 days
The obsession with 'profit pools' help shorten the half-life of apparently attractive ones. Everybody is looking at the same data.
@anandp2901
Anand Panicker
11 days
@RogerLMartin I’ve been reading about profit pools & understand they fall under “Where to Play” to figure out high margin areas to double down on or find out new profit pools in a transforming industry. Would love to hear your take on this tool. Thank you 🙏
1
2
6
@RogerLMartin
Roger L. Martin
13 days
Hey Barry. What was your graduating year. Since there were five of us all of whom graduated EDSS in the 70s or 80s, one of my siblings may have been in your year.
@BarryHunt008
Barry Hunt
13 days
Many have made significant contributions to the world Some you may have even heard of Like @Gladwell or @RogerLMartin
0
0
1
@RogerLMartin
Roger L. Martin
13 days
Could be either depending on the context. I wrote about this a very long time ago here: https://t.co/HRs7aER5ir (sadly behind a paywall)
hbr.org
Most companies want to be good corporate citizens. But at what price? A new tool pinpoints when it’s smart business to do the right thing—and when it’s not.
@fabianoplima
Fabiano Pereira
13 days
@RogerLMartin Is ESG an operational imperative or could it be a strategy?
0
0
6
@RogerLMartin
Roger L. Martin
14 days
Good point, @kentmccrea
@kentmccrea
Kent McCrea
14 days
@Riggs_martin @RogerLMartin My view of this is driven by the nature of AI intelligence - it generates content based on probability associations from existing data. It is very powerful but reductive and retrospective, while a good strategist is the opposite. Think great work buddies, not yet substitutes.
0
0
7
@RogerLMartin
Roger L. Martin
14 days
No. It is because planners outnumber strategists by at least 100 to 1. So, AI will take out the bulk of the market.
@Riggs_martin
Lethal Weapon
14 days
@RogerLMartin On LinkedIn I see a lot of posts about AI replacing strategists because it can collect data and produce slides faster than humans🤦‍♂️ I try to explain that AI will probably replace the planners, not the strategists but I fell quite lonely. Maybe because I exchange with planners?
0
0
10
@RogerLMartin
Roger L. Martin
15 days
Did a second podcast with #Ivy's fabulous founder #BeriMeric. You can view a snippet of it free here https://t.co/pxw5woxVlu And you can sign up there for the full podcast.
Tweet card summary image
ivy.com
2
3
11
@RogerLMartin
Roger L. Martin
15 days
Thanks @EleojoE
@EleojoE
Eleojo
15 days
@RogerLMartin That was your first video I watched. After that video, I've watched about 14 others and I now own a hard copy of your book "Playing to Win: How Strategy Really Works". "Strategy" was confusing until I came across your videos and book. Thanks for your work Roger.
0
0
2
@RogerLMartin
Roger L. Martin
15 days
That made my week @anandp2901 !
@anandp2901
Anand Panicker
16 days
@CraigTashman @rorysutherland @RogerLMartin It’s strategy which makes us actually think and no fluff !!
1
0
5
@RogerLMartin
Roger L. Martin
15 days
I can't help myself. I want to do both - even though you are probably more right than wrong.
@campedicord
Cameron
16 days
@RogerLMartin After reading, I think we would be better off teaching naturally creative/ possibility people the basics of business rather than try and make analytical technocrats creative. It’s just getting them through the early ranks to positions of importance that is the challenge.
0
0
5