Ija, the big stepper. Profile
Ija, the big stepper.

@Real_Ija

Followers
1,267
Following
1,137
Media
1,080
Statuses
21,079

Firmitas, Utilitas, Venustas. Hustling @norebase

Joined March 2020
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@Real_Ija
Ija, the big stepper.
2 years
“I want to be as good at product the way Jon Bellion is good at music. That’s all I’m asking” - @theAkomolafe
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@Real_Ija
Ija, the big stepper.
3 months
Better don’t do startup. Apart from being the risk of getting poor, there’s the risk of losing it. Before you know it, you are tweeting like Essien and Iyin.
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@Real_Ija
Ija, the big stepper.
2 years
Someone said product management is not a job🤣🤣. O ni pe; “It’s a mindset”. Sha pay me at month’s end.
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@Real_Ija
Ija, the big stepper.
2 years
@asemota I can’t forget the day I was on clubhouse, the female black host was about to dismiss me once I spoke because she got my Nigerian accent, it was her white co-host that insisted I speak because he likes Nigerians. I am now biased to like white people more.
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@Real_Ija
Ija, the big stepper.
3 years
11 months a PM 4 products 2 shipped 1 on the track to PreSeed
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@Real_Ija
Ija, the big stepper.
1 year
I love how this man is always improving and reinventing. I can’t wait to see the product he builds.
@aproko_doctor
Dr. Chinonso Egemba
1 year
Do this ONE SIMPLE thing to help someone having a convulsion.
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@Real_Ija
Ija, the big stepper.
2 years
Since 2016,Wizkid has had a global song for summer.
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@Real_Ija
Ija, the big stepper.
2 years
Infra B2B is mad sha. With just 3 customers you can do 2milli API calls.
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@Real_Ija
Ija, the big stepper.
4 years
@channelstv Your own job is to depublicise protesters. Why can't you tweet "Protesters excercise right to protest despite....". #SarsMustGo
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@Real_Ija
Ija, the big stepper.
6 months
If you are ever bored, come let’s launch a logistics OS company for transport management in Nigeria. Basic features include: - Fleet management - Route management. - Ride ordering - CRM - Payment and Finance The vision, enable every transport become the next Uber.
@Amy_beke
AMARA
6 months
Don’t let boredom make you text the wrong person .
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@Real_Ija
Ija, the big stepper.
10 months
I have made money from every tech skill I acquired. Learnt Webflow the other day and already got a client.
@theflutterwave
Flutterwave
10 months
Brag about yourself
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@Real_Ija
Ija, the big stepper.
1 year
Starlink needs to set up: - Set up physical stores in Lagos and institute BNPL. - Hire sales agents to target middle-high end biz. - Hire me, so I’ll be the downfall of ISPs.
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@Real_Ija
Ija, the big stepper.
2 years
“Paystack was our first partner” Odun Eweniyi on her interview with Piggyvest. It’s definitely alright for startups to call API providers partners. My next article on Partnerships will cover this.
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@Real_Ija
Ija, the big stepper.
2 years
Officially a 2-year PM. I actually have never counted days for anything in my life but if you ask about this I’ll tell you the number of months and days. It’s one thing I have been intentional about.
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@Real_Ija
Ija, the big stepper.
7 months
- How much runway do you have? - What quick win can I chase? Or What critical problems can I solve? - Who are your biggest customers for the product? - What are our biggest priorities and why are they important? Things to do: - Test the products daily for the first 3 months.
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@Real_Ija
Ija, the big stepper.
1 year
I understand when end users criticize a product. But when tech people do it, I don’t get it. You know how it is. You understand the trade offs. You know what the hustle to launch means and you run launches down because of your duplicable Fintech UI?
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@Real_Ija
Ija, the big stepper.
2 months
Does anyone feel the innate desire to go back and study math?
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@Real_Ija
Ija, the big stepper.
2 years
Last day.
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@Real_Ija
Ija, the big stepper.
1 year
If you throw stone it’ll hit a Naija tech babe that is doing or has done masters. These women are not playing. The next few years we will have a number of transformational CEOs being Nigerian women. I just hope they position for that. Get your bag!
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@Real_Ija
Ija, the big stepper.
2 years
I totally get how you feel. The crazy things is that when you learn something new and are making headway, schoo starts again and you stoo what it is you were doing then they strike again and at the end of 5-6 years. You still trying to move the needle. It's really sad.
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@Real_Ija
Ija, the big stepper.
1 year
Product Strategy: - Problems - Insights - Strategic Pillars Template: - Headline - Visual Reference (Persona Image, Potential Product Mock-up) - Reason Why (User Research, Market Research) Now, I need to properly write on how to apply these.
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@Real_Ija
Ija, the big stepper.
1 year
Product managers, try and use your product at least 2x a week. Don’t just use it when you want to reproduce bugs. Using your product to replicate the user journey can help you👇 - Evaluate the UX. - Spot issues early on. - Recommend improvements. - Discover new use-cases.
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@Real_Ija
Ija, the big stepper.
1 year
After staying with one of guys that was on a steady 1st class in school for 2 weeks. I stopped being envious. This dude was reading economics from 04:00am - 07:00am and would come back from class to do 04:00pm -09:00pm, then sleep.
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@Real_Ija
Ija, the big stepper.
2 months
I’m blown!!!
@Norebase
Norebase
2 months
David Ijaola or “Ija” @Real_Ija as he is popularly called is an Economist turned Product Manager who ensures that Norebase customers can seamlessly incorporate businesses, register trademarks and do everything in between, seamlessly. #Norebase #MeetTheNorebaser #Norebasers
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@Real_Ija
Ija, the big stepper.
2 years
@madebycharles @EmmanuelCAdigwe I dont know if its because I'm a man or the way I was raised but complaining is something that I abhor and not being able to figure my shit out is much worse for me.
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@Real_Ija
Ija, the big stepper.
3 years
@AyoBankole There is really no need for unity Let there be an enabling enviroment so we can do Ibo vs Hausa vs Yoruba by spraying money and not bullets. People will always fight, compare, argue, if it's not Ibo vs Yoruba it will be Ijebu vs Illorin
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@Real_Ija
Ija, the big stepper.
7 months
This applies to Product. A couple of books can just be articles IMO. For example, Ben Horowitz’s Good Product Manager/Bad Manager is really an article. It’s goated stuff but you’d need something like Inspired or Empowered to get into the specifics of that article.
@hackSultan
Name cannot be blank
7 months
Learn to read tech books. Like actually 800 pages+ books. Not just YouTube tutorials or article. Read books.
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@Real_Ija
Ija, the big stepper.
3 years
Nigerians have hacked this UI design thing sha. We just need to brush up on research and we the rate of product failure will reduce.
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@Real_Ija
Ija, the big stepper.
1 year
+1 Baby. Time to find a playlist to vibe to.
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@Real_Ija
Ija, the big stepper.
1 year
Is there anyway to mass-produce this thing? I want one😭😭😭
@Ore_akiinde
Crochet Creator🧶
1 year
My first attempt at a crochet motif jacket 🧶
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@Real_Ija
Ija, the big stepper.
1 year
I need GRV to have an anti-thug strategy for Lagos. Men dey to back am. They’ll definitely want to use violence for the state elections or repeat Funsho Williams.
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@Real_Ija
Ija, the big stepper.
3 years
In this life sha, I have to get drinks with @coder_blvck . I was new to Twitter and sent forms to several persons when I first started out. He was the only one that replied on Twitter. I don't take it for granted Thank You!
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@Real_Ija
Ija, the big stepper.
3 years
One of the reasons why I watch @peaceitimi and @Echecrates interviews judiciously is that more than ever they tell the story of people who have built things legitimately, they share their process and how they pulled through difficulty. I really wish they were more mainstream.
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@Real_Ija
Ija, the big stepper.
1 year
If that’s how they used to get first class, me I don’t want. Envy is pointless when you don’t know a person’s journey or the work they put in.
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@Real_Ija
Ija, the big stepper.
2 years
Small thing, dem don start to sub us.
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@Real_Ija
Ija, the big stepper.
1 year
If you are looking for a PM that will only help you rinse and repeat features from a competitor and turn them into requirements, please just leave me alone. Actually, it depends on how much you are paying.
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@Real_Ija
Ija, the big stepper.
2 years
I have been cooking and today I get to serve you. I don’t think there is any business I mention on the TL like @SpireAfrica . So I wrote about them, let me know what you think. Cc: @madebycharles
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@Real_Ija
Ija, the big stepper.
2 years
Big 23!
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@Real_Ija
Ija, the big stepper.
4 years
@asemota @OmniBranch I was thinking about this especially in the case of Ponzi schemes. Nigerians would make very good investors. I strongly believe accessibility to financial information would be fundamental. Imagine if @investbamboo had a newsletter in pidgin that recommended stock.
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@Real_Ija
Ija, the big stepper.
3 years
I think there needs to be a DAO that promotes the acquisition of products not startups. I build a tool and I have customers but don’t want to build a company. There needs to be a way to sell that to companies who want to sell that product.
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@Real_Ija
Ija, the big stepper.
5 months
Mid twenties. LFG!
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@Real_Ija
Ija, the big stepper.
4 years
@afrocryptoman @atsudavoh @ghcryptoguy @asemota Yeap, it's embedded in your head from Childhood. There is fierce competition but sadly that usually hinders collaboration and the need to support the collective good.
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@Real_Ija
Ija, the big stepper.
1 year
I spoke with @thekitoye about shooting your shot for a PM role. She actually got her role at Brass by shooting Sola a cold DM on Twitter. Read & let me know what you think.
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@Real_Ija
Ija, the big stepper.
1 year
If you Dey find me, na here I Dey.
@IgboHistoFacts
IGBO History & Facts
1 year
Dear Igbo babes, please bless us with JPEGs
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@Real_Ija
Ija, the big stepper.
1 year
Person dey make $100m/year and you are more concerned with the slides he wore? That’s why people in suits and Agbada will always run elaborate scams.
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@Real_Ija
Ija, the big stepper.
9 months
This is fun and breezy until you don’t have a project manager.
@Mr_Lu3se
Mr. Reeyus
9 months
Project manager is such a fraudulent job. Lmaoooo your job description is to make sure other people do their job. I'm sorry but that's just a made up role for niggas to earn bar.
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@Real_Ija
Ija, the big stepper.
1 year
Omo, I think I should explore teaching PM basics this year.
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@Real_Ija
Ija, the big stepper.
2 years
One of the reasons why I wan sabi this product work is not even salary. It’s equity! I want to build a product studio that churns out viable startups with proven exits.
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@Real_Ija
Ija, the big stepper.
4 years
@oloye__ Nigerians are not cowards in the streets oh. Don't go to Alaba and do this thing.
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@Real_Ija
Ija, the big stepper.
2 years
What happens when your new girl sees your ex there?
Wait so you people remove your partners or friends from your Apple Family or Netflix after a breakup or a major quarrel???👀
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@Real_Ija
Ija, the big stepper.
2 years
Don’t forget this Sunday to save the date for this Sunday, we will be learning how to put together a PM portfolio with @anesii_ My boss @Akinrodoluseun will also be there.
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@Real_Ija
Ija, the big stepper.
1 year
You people voted a man with no vetted degree and let him be President but it’s the MIT alum you want to drag.
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@Real_Ija
Ija, the big stepper.
2 years
So many product managers have been on the #PMChallenge organized by @SimplyAzodo and so I decided to put together a video that will help you set up a portfolio on @getfidia profile pages. It's super easy!
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@Real_Ija
Ija, the big stepper.
2 years
Coming to the realization that it will take over 10 years to build something valuable cleared my eyes. Do you want to do this for 10 years?
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@Real_Ija
Ija, the big stepper.
10 months
I’ve had so much support from PMs in our ecosystem and even outside. I will definitely be paying it foward. Let me just build capacity so you can say your mentor sabi the way my mentors sabi.
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@Real_Ija
Ija, the big stepper.
4 years
I'm normally not crazy about motivation. But this moved me. Thanks Danny
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@Real_Ija
Ija, the big stepper.
2 years
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@Real_Ija
Ija, the big stepper.
5 months
Just randomly remembered how my former boss told me to go and figure out the TAM(Total Addressable Market) for palm oil production in Nigeria. Mind you, we were in the IIOT space and there was no outcome, just me going to explore what the value of red oil was.
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@Real_Ija
Ija, the big stepper.
8 months
Just thinking about that SaaS conversation by @charles_dairo from yesterday and I can’t forget this framework about how people should prioritize and execute on ideas. If you want to build viable SaaS here it needs to be high frequency with a niche audience (mostly B2B).
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@Real_Ija
Ija, the big stepper.
1 year
One thing Twitter has made me realize is that people don’t get that governance is technical. Which is why democracy is flawed, because if it was startup CEO we were voting for, we wouldn’t pay someone like BAT any attention.
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@Real_Ija
Ija, the big stepper.
3 years
The interview with @peaceitimi and @Fejizzy has to be my best so far. I have watched that thing over and over again. Will be doing the most only from now on.
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@Real_Ija
Ija, the big stepper.
5 months
She said so much, definitely going to carefully read her transcript. Some highlights for me: - The need for PMs to have clarity and conviction (The former sustains the latter). - Optimizing for being loved and loving by your teammates and caring for them as human beings.
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@Real_Ija
Ija, the big stepper.
2 months
🦍🦍🦍
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@Real_Ija
Ija, the big stepper.
6 months
Launching this baby on Friday.
@SandboxByPIP
Sandbox
6 months
Sandbox is almost here; 3 days to go! 🥳💃 Calling all companies in need of top-tier Product Management talent and PMs in need of exciting projects. 🙌 The countdown has officially begun; stay tuned for the big reveal. 🔥🚀 Read all about Sandbox here-
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@Real_Ija
Ija, the big stepper.
3 years
I have had this for a year now. Video by @kineture
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@Real_Ija
Ija, the big stepper.
1 year
Good morning everyone except the PMs that use excel to document epics and stories.
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@Real_Ija
Ija, the big stepper.
1 year
March🥱
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@Real_Ija
Ija, the big stepper.
1 year
“Ille ni le mi Asgard” E wan carry you go Valhalla.
@Hauwa_L
Hauwa 🌟🌬
1 year
Guys, my bolt driver is playing with my life. Everytime he overtakes a container or a big vehicle, he shouts, “mo yeeee!” and then laughs. 😭😭😭 And he’s singing Seyi Vibes word for word. 😭😭
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@Real_Ija
Ija, the big stepper.
1 year
Even though, upon still.
@adapekem
Ada Billions
1 year
I’m going to say this once and only once. Yoruba men when they are in love with you >>>>>>
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@Real_Ija
Ija, the big stepper.
6 months
Anyway, if you are thinking about Systems thinking and Systems Design, I have some fun articles you should look at. I think you should read books about the former and when I find them, I'll share.
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@Real_Ija
Ija, the big stepper.
6 months
Something that you can’t avoid as you grow in product management is being technical. As far as you are going to communicate and ship, you need to understand what’s being shipped. You need to have an opinion.
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@Real_Ija
Ija, the big stepper.
11 months
Bro, I don't talk enough about the diversity of skillset and the work I have done. Sometimes, I forget that I designed over 80% of the templates on Fidia. Or at my former role, I designed all the decks and marketing materials we used for product demos.
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@Real_Ija
Ija, the big stepper.
2 years
July Dump ft @okoyedonaldson
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@Real_Ija
Ija, the big stepper.
2 years
Omo, I legit feel slow in my career. It's crazy hard to scale the PM career even when you think you sabi. It's also very easy to be comfortable with rubbish. E go soon change sha.
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@Real_Ija
Ija, the big stepper.
2 years
This level just made me start thinking about how companies that lose some of their best employees actually have lost market momentum but their competitors who have higher employee retention are actually winning. 2 Fintechs come to mind.
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@Real_Ija
Ija, the big stepper.
2 years
I hate how I feel after a good anime. I always want more. #JUJUTSUKAISEN0 was worth it.
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@Real_Ija
Ija, the big stepper.
2 years
Really grateful for all the founders who retweeted, read and reposted when I wrote about them. I was scared that someone would say I should take it down that I did rubbish. Thank you @laoluonifade @bigbrutha_ @iyoaye @madebycharles .
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@Real_Ija
Ija, the big stepper.
6 months
The thing with SaaS in Nigeria is you might start with Software but you need to own the entire value chain, Think of the way MPharma is moving, you can’t avoid owning assets here if you want to last for the long term. Software for trucks, plan to own a trucking company.
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@Real_Ija
Ija, the big stepper.
3 years
Africa doesn't have a Yelp yet. Why? We have a lot of bad products and trust Nairaland for review. That is if you can navigate that thing. I believe @SpireCrowd can spin up Yelp as a vertical. The data source won't be a problem for spire and as the company grows more businesses
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@Real_Ija
Ija, the big stepper.
2 years
Helium Health too. Helium Health is prolly why I'm spoilt and can leave just any place that stresses me too much in an instant. The standard was amazing.
@Nobilitycodes
Nabeelah
2 years
Someone said @paystack CEO and HR should do Bootcamp on how to treat employees right.
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@Real_Ija
Ija, the big stepper.
2 years
Super excited to launch my newsletter, spent weeks trying to put it all in place in my head and finally here. Enjoy the first piece: Product Spotlight: @getfidia
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@Real_Ija
Ija, the big stepper.
1 year
Nvidia’s ability to launch hardware for every software boom to cash out in the capital markets has to be studied. Going to add them to my portfolio.
this is what happens when your CEO has the company’s logo tattooed on them
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@Real_Ija
Ija, the big stepper.
1 year
Influencer/Twitter User that has never built a product: “AI will kill Google”. “Microsoft is about to destroy Canva with their new AI tool”. “AI will replace developers”.
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@Real_Ija
Ija, the big stepper.
11 months
All of you saying “users should read” have no business designing software sha. Affordances and signifiers in design must be a joke to you.
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@Real_Ija
Ija, the big stepper.
11 months
I think it should be join a company that’s invested in your capabilities. Cause some Startups will milk you to pass a certain stage with no investment and hire someone else with a higher career once they get there. You do all the courses, bag certificates and they’ll come here
@AdoraNwodo
Big Nenz ✨
11 months
“If you actually want to develop real skill sets and problem solving, join a startup” can be true, but it’s also a bubble. On my team I’ve been a C++ Engineer, Unity Developer, Backend Engineer, DevOps Engineer, Site Reliability Engineer, Technical Writer, and Part-time PM.
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@Real_Ija
Ija, the big stepper.
2 years
As someone who has tried to get a female cofounder several times, this is one of those things that’s easy to say and not do.
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@Real_Ija
Ija, the big stepper.
1 year
The things you can do on Fidia.
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@Real_Ija
Ija, the big stepper.
1 year
This woman was like with makeup and without makeup you’ll still empty your account. I just want to say I concur. I’ll also sell my father’s land.
@talk2ebby
Ebelechukwu
1 year
Proudly Igbo
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@Real_Ija
Ija, the big stepper.
3 years
Pitched one of the startups I write about to a sector-specific VC. It will click IJN🙇‍♂️🙇‍♂️🙇‍♂️🙇‍♂️
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@Real_Ija
Ija, the big stepper.
2 years
I’m going to @Akinrodoluseun ’s upcoming Space. Will you join too?
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@Real_Ija
Ija, the big stepper.
6 months
More and more of the Podcasts I’m listening to by female product leaders are simple and actionable. A lot of men come with so much hubris and philosophy where it’s not needed. This not a generalization, just an observation.
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@Real_Ija
Ija, the big stepper.
1 year
My new motive is to become more technical. First steps will be to write my own implementation notes.
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@Real_Ija
Ija, the big stepper.
7 months
Super pumped to be speaking @apiconflagos tomorrow. Can’t wait to dive into the business of APIs.
@apiconflagos
apiconferencelagos
7 months
Product Managers, are you ready to learn about turning APIs into products and understanding how they can help you generate revenue? David will be with us on the 18th to share a lot from his experience with building API products and monetizing them. Be there! 🫢 #APIConfLagos
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@Real_Ija
Ija, the big stepper.
2 years
I honestly don’t want to be in a relationship where money is such a crucial factor. You have your money, I have mine. I love with my money, you do the same. We are each other’s comfort zones Why do I need to be tracking salary and achievement inside relationship?
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@Real_Ija
Ija, the big stepper.
2 years
What’s the rationale behind hiring consultants (McKinsey and KPMG) as product managers straight off the bat?
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@Real_Ija
Ija, the big stepper.
3 years
Done schooling. 5 years✔️
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@Real_Ija
Ija, the big stepper.
2 years
Same way Sega did not outrightly say he was a lawyer but insinuated it. You dragged Sega by the balls and you are coming back to do the same thing with this issue based on word-on-the-street.
@DavidHundeyin
David Hundeyin
2 years
Also since some people have decided to be silly, I should point out that at no point did I infer that Moe has ever slept with GB. What I said was "he funds her lifestyle" which is absolutely correct - she works for him. If you put words in my mouth and take offense at them, 🤷🏿‍♂️
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@Real_Ija
Ija, the big stepper.
7 months
@__Owolawi__ @unorthodox_dan You’re right. The Norse guys are actually terrible. If you read manuscripts from Greek mythology, you’d see them as demonic too.
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@Real_Ija
Ija, the big stepper.
10 months
Now that I’m a 3-year old PM, no one seems to have our time again. Just Dey see 6yeard and 10years upandan.
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