Excited to share the stage with McCormick's Lydia Perez Poole at the upcoming @QuirksMR Event in New York. Click here to learn more: https://t.co/IHW2o2hs2M

Marketers and researchers have been talking about the need to reach “unheard voices" for years now, and yet they return to the same old methods. Maybe it's time for a change? https://t.co/hj8d7H56PX #mrx #insights

To deliver the best possible experience both inside and outside of the physical pharmacy, retail pharmacy brands must intimately get to know their customers. Our very own Dara St. Louis explains why: https://t.co/aucujHipnw #retail #insights #mrx

Experiential Marketing 2.0 is here! Watch our webinar w/ Coca-Cola to learn what's driving the growth of brand activations and a new approach to predicting the success of these initiatives: https://t.co/HDAEfCmLvs #mrx #insights

To measure their resonance with Gen Zs, many brands rely on trackers that provide a score and/or ranking. But these trackers often fail to capture context to make them truly actionable. Here's why: https://t.co/HdeOyWJEsT #GenZ #insights

Brand experiences have the power to engage consumers. Looking to get more out of your experiential marketing initiatives? Check out our webinar this week featuring Coca-Cola: https://t.co/HDAEfCmLvs #mrx #insights

Ahead of #EarthDay, we recently used @rivaltechco to engage 1,261 consumers to understand how attitudes and perceptions on #sustainability are changing. Check out our key findings here: https://t.co/s5DbUEfd7N #mrx #NewMR

Sustainability is important to consumers, but just how important? 🤔 Using conversational research, we recently engaged hundreds of consumers (many of them Gen Zs) to understand nuances on expectations. Sign up to get our research: https://t.co/BgzuxlP2XO #mrx #insights

Super Bowl is the biggest (and most expensive) advertising day of the year. But as our latest research study with The Keller Advisory Group shows, brand experiences outperformed traditional advertising this year. Read more: https://t.co/MQHmjYBgwK #mrx #mrxpros

It's #NationalBeerDay, but Gen Z and Millennial legal drinking age consumers might be celebrating a little differently. Learn how they are rethinking their relationship with alcohol in an industry changing reconsideration of when, why, and what they drink:

For more insights, read the full blog by Reach3's Leigh Admirand, Fad or Future: Early insights on what people think about the AI Revolution:

A majority (60%) of consumers says #ChatGPT will impact society in ways we don’t yet understand. Check out our recent ChatGPT study in @marketingdive: https://t.co/SEwUmETiib #mrx #newmr

To learn how your brand can leverage experiences as a unique and impactful way to engage with target consumers, check out the full report:

69% of shoppers say they prefer experiences over traditional advertising, according to our report with The Keller Advisory Group. Chips Ahoy is one brand investing in experiences. Read more in @Digiday #mrx #insights #experientialmarketing

As the #BuyNowPayLater landscape becomes more crowded (👋 @Apple), understanding the key drivers of consumer preference for BNPL is critical to identifying relevant points of differentiation. Uncover what your brand needs to know about BNPL consumers: https://t.co/GpJyow3IH8

Interested in modernizing your online Insight Community? Join me and my colleague Jennifer Reid Tuesday, March 28th at 1:30CT at Quirk's Media event in Chicago. We'll be sharing how leading brands across industries are moving to mobile chat-based, convers… https://t.co/ZcBU1dkQYx

Who are InfluenXials? They happen to be the group that is the most engaged with brand experiences & the segment that many marketers most covet. Ed Keller dives into this key segment & new insights that he uncovered with our R3 team: https://t.co/O5GhuzYpVU @MediaVillageCom

Research from @Reach3Insights and the Keller Advisory Group finds: if brand experiences are not part of your marketing mix, they should be! https://t.co/KF4oJvKrRI

Conversational approaches drive immediate engagement, with 60% response and recontact rates making this a powerful way to capture ongoing, iterative insights and deep consumer understanding. See for yourself how engaging the experience is. If you like it, let’s talk. #mrx

Heading to @QuirksMR Chicago? Join @mattkleinschmit and @RivalTechCo's Jennifer Reid 3/28 @ 1:30pm for their session, "Community 2.0: How Diageo, Samsung, Dell, John Deere and Brunswick are modernizing their insight communities through mobile chat-based research techniques"