Print Power Europe
@PrintPower
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Promoting the #effectiveness of advertising in #print #media via #marketing and #advertising
Europe
Joined April 2009
Asda quickly responded to produce delivery problem in UK with an ad saying: 'Romaine calm'. Marketers understand the value of topical ads in #newspapers. #advertising #marketers #advertisingeffectiveness
https://t.co/oJoKPaejfk
printpower.eu
Advertising agencies create advertisements that are linked to real timely events, called reactive ads. These advertisements are published in newspapers and are very effective as they are linked to...
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Das Düsseldorfer Straßenmagazin fiftyfifty und Havas Germany führen in ihrer bildstarken Kampagne „Winter in Deutschland“ mithilfe von Wärmebild-Aufnahmen vor Augen, welcher lebensbedrohlichen Lage obdachlose Menschen im hiesigen Winter ausgesetzt sind. https://t.co/oUVjGwVhMZ
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Very happy to share with you how Print Power promotes the power of #advertising in printed channels like #newspapers. Register now for the session of Feb 16 organised by @NewspaperWorld -IFRA, the World Association of News Publishers. https://t.co/o1aLo4FI8Y
#hid23
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What’s the future for print advertising? In Print Power’s Print Media Predictions 2023 e-booklet, Creative Salon founder @Sonoo Singh predicts that the onslaught of digital clutter will drive brands to consider print. Get your free download https://t.co/ByDB27ZFdn
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Our Print Media Predictions 2023 is now available on https://t.co/QN5BM9K77G Download a free copy now
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In our Print Media Predictions 2023 booklet, Head of Magna EMEA Kevin Longhurst states that multi-channel campaigns are key to the success of print advertising. For more insight from the media industry’s leading experts, register at https://t.co/QN5BM9KEXe for your free download!
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Interview with Kevin Longhurst from Magna (IPG) and writer Donna Hardie-Scott for the Print Media Predictions 2023 booklet. One of 8 contributions. To receive a copy this Friday, register now at https://t.co/QN5BM9KEXe
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For Print Power’s Print Media Predictions 2023 we interviewed HHGlobal Sustainability Director Steve Lister. For more of this and a wealth of insight from 8 media industry’s leading experts, register on https://t.co/QN5BM9KEXe for your free download on Friday!
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In Print Power’s Print Media Predictions 2023 booklet, Monocle founder Tyler Brûlé suggests the publishing industry’s biggest obstacle is distribution. For more from the media industry’s leading experts, register on https://t.co/wIvB3GlZK6 for your free download on Friday!
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For decades, we've sought to identify the most effective brand advertising, regardless of fads or fashion. Our reports analyse hundreds of winning cases to understand what distinguishes the very best, most effective advertising strategies: https://t.co/wNM2mO2HFr
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MichaelAaron Flicker of Consumer Behavior Lab and I have created a series of podcasts looking at how individual brands have used behavioural science This one looks at Amazon, the sunk cost effect and the importance of removing friction https://t.co/F1Qiso1dWv
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Passionate about print? Download our collector’s edition of FOR THE LOVE OF PRINT Cannes Lions Special 2021 booklet and be inspired by our beautifully curated showcase of the best of the big winners in print advertising https://t.co/uUrHm6cFKI
@creativesalon_ @SonooSingh
lnkd.in
This link will take you to a page that’s not on LinkedIn
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Print deserves its rightful place in the media mix. Here's how we can persuade the media buyers that print packs a punch: https://t.co/2ylLQgB8jZ
#printmedia #printadvertising #brandbuilding
printpower.eu
When it comes to pioneering the case for print, should we be opening up conversations about print effectiveness to CMOs and their C-Suites? How can we convince the media buyers to shed their print...
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Ein Bild, das 110 Worte sagt: https://t.co/ig3awUuEZu
#printpower #printadvertising #illustration @domboyd @PubSapientDE
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Wie Papier das Bienensterben verhindern kann: https://t.co/0kwf3D0nts
#bienensterben #papier #printmarketing
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In this age of digital detoxing, isn't it time marketers woke up to the impressive power of print? https://t.co/6LJJHwY5Z5
#printmedia #print #printadvertising
printpower.eu
This year’s powerful Cannes Lions proved that print really packs a punch. Especially in this age when Millennials are demonstrating a thirst for it. Why then, are marketers shunning long-term brand...
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Wer nicht in Qualität investiert, schrumpft oder stirbt. https://t.co/6Qmx3WcBzc
#printpower #qualitätsmedien #wirkungsforschung @evoluzzo
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Das neue IKEA BookBook! Diese Printwerbung ist originell: https://t.co/2hQdFYQDxS
#printwerbung #printadvertising #katalog @ikeauk
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