RT @Ogilvy: With their unrivled ability to produce & distribute content with speed & efficiency, are creators the future of adland? Ogilvy….

RT @FCBglobal: “Minimalism is never just about less. It’s about context. And in the attention economy, context is everything.”. @FCBLDN’s G….

RT @saatchiuk: Buzzing to see our latest work for @deutschetelekom featured in @creativesalon_'s Work Of The Week 🙌..

Tui’s global marketing director, Toby Horry, talks to us on why both - the power of marketing fundamentals and big-bang firework campaigns - have a role to play in a brand’s playbook. Read Here: #tui #mostcreativemarketer #marketers.

Our lives are filled with algorithmic personalised digital marketing, now exacerbated by AI - does guerrilla marketing offer something more playful, charming and meaningful?. We ask @aandeddb @BMBAgency @nca_ldn @EdelmanUK . Read Here:

We ask @thetrainline @TBWALONDON @GreyLondon @MDLZ @saatchiuk @LeoBurnettUK.

How Important Are Industry Awards To Marketer’s Measurements Of Success?. Balancing global resonance and meaningful impact is crucial. Yet, prioritising accolades over genuine relationships risks diluting impactful work. Read Here:

Bringing Empathy And Drive To Account Handling: Clare Chapman. The CEO of @emx_uk is the latest powerhouse to feature in our celebratory account women series. Read Here: @WPP.

Brands: To Meme Or Not To Meme?.'Trend-baiting' or 'hijacking' memes is a recent tactic for brands. What are some dos and don'ts for trend-baiting and becoming more active in culture?. Read Here: @EdelmanUK @AMV_BBDO @BBHLondon.

The Only Guide We Ever Needed. From the need for mess to the unmanageable nature of human behaviour, @AMV_BBDO's Martin Weigel writes of Stephen King's seminal Planning Guide. Read Here:

Creative in PR had a reputation for being tactical and ‘strategy-lite’ but has undergone a revolution, argues @EdelmanUK CCO and the inaugural President of the PR Jury at The One Show, Emma De la Fosse. Read Here: @EdelmanPR.

In a divided world, can brands play their part in engaging with opposing views?. Hear about the art of disagreeing agreeably from David Bain, @BMBAgency; Benedict Pringle, T&P𝑚 and Theo Izzard-Brown, @DentsuCRTV. Read Here:

Brand Charisma: How Barbie, Beyoncé, Swift And Trump Fill The Void Left By Religion. McCann Worldgroup's Global Head of Human Sciences and Global Head of Influencer note the arrival of 'impact leaders' for brands. Read Here: @McCann_UK.

How Advertising Found Its Power-Up In Gaming. We take a jump into the world of gaming, where community matters. Let's level up, shall we?. Read Here: @GreyLondon @vml_global @EdelmanUK Gravity Road @emc_uk.

The over-50s are responsible for half of all global spending but one of the most overlooked demographic. Edelman's new launch aims to help brands reach this audience. Here are Five Reasons Why … Edelman Has Formed The Longevity Lab.

Hear from @vml_global @LeoBurnettUK @OgilvyUK @saatchiuk @VCCP @WS_Londo.

It's half a Century since Stephen King published his Planning Guide but its principles are as vital as ever. Leading strategists discuss Fifty Years Of Planning And Why Stephen King Still Matters. Read Here:

Next in our series, Future of Production, MD of Craft Worldwide, Tanya Bogin explores collaborative strategies, technological innovations, and cultural shifts shaping the future of content production. Read Here: @McCann_UK.

Next in our series, Future of Planning, @TotalMediaUK's strategy director advocates integrated advertising, highlighting collaborative storytelling and cross-agency creativity for future success. Read Here:

We talk to @FCBLDN's CCO Owen Lee and ECD/creative partner Kyle Harman-Turner about @Andrex_UK's new 'Get Comfortable' with the aim of dispelling lavatorial taboos. Read Here: @FCBglobal @InterpublicIPG.