Polygraph Media
@PolygraphMedia
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Data science + social advertising. Official Facebook Marketing Partner in Ad Technology serving brands, franchises, & multi-location businesses.
Austin TX
Joined September 2011
8 Things Agile Marketers Are Doing Right Now to Cope with Turbulent Times https://t.co/iBHNtru98u
#marketing #trends #covid19 #economy #advertising
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The Digital Advertising Industry Has An Identity And Data Integrity Problem https://t.co/WfjdwQ5nbB
@AdExchanger
adexchanger.com
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, executive vice president...
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3 Case Studies Show How Location Data Is Moving Marketing
adage.com
Using real-time location data, Herradura tequila, STX Entertainment and the city of Asheville, N.C., uncover insights they didn't anticipate.
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Concerned About Where Your Ads Are Appearing? Look to Social, Not Display
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The Next Opportunity for Data-Driven Audience Scale in Paid Social
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According to IAB ‘Outlook for Data’ Study, Measurement and Attribution to Be Top Industry Focus in 2017 @adtechdaily
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Deloitte predicts machine intelligence, not mere AI, as a big trend for 2017 https://t.co/8s6i0aPfwu via @VentureBeat
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Instagram’s web footprint surpassed Twitter’s in 2016 https://t.co/SNhBOgk7Eu via @marketingland
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Facebook is using AI to help it better understand what content you like https://t.co/hbr59PuCZk via @Recod
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GroupM's Rob Norman remarkably attractive for his height and age @robnorman
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Facebook starts opening its black box to keep advertisers from avoiding Audience Network https://t.co/5QGNeOJ57o via @marketingland
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Facebook opens its ad network’s video ads to independent viewability checks https://t.co/Ipkz5sA3Eq via @marketingland
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P&G’s Pritchard: 'We Don’t Want To Waste Time And Money On A Crappy Media Supply Chain' https://t.co/AinJ9gy91I
@AdExchanger
adexchanger.com
P&G isn’t going to give digital a free pass anymore. Its agencies, ad tech partners and publishers must enable viewability and third-party measurement and root out fraud. Contracts must be transpar...
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Nielsen Delays Wide Release of Total Content Ratings
adage.com
Nielsen will allow those networks who are ready to release their own Total Content Ratings on March 1.
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Broadcast TV Presidents Want Nielsen to Get Things 'Right' and Delay Total Content Ratings Rollout
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“Putting The Right Person First” by @rocketfuelinc
medium.com
By Eric Duerr, CMO, Rocket Fuel Inc.
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Geotargeted Mobile Ad Dollars To Hit $32 Billion Within Five Years
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Ad agencies are paying settlements so they don't have to show clients all their contracts https://t.co/T1MSgEOSqm via @BI_Advertising
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