Looking for the best way to HOOK your audience on social media? Here are a few tips to get you started.

This #VeteransDay, Team Paschal Roth is proud to honor our veterans and thank them for their service.

Congratulations to the workers across California who clocked out of long shifts working as janitors, nurses, and child care providers and went straight to the phones and doors to turn out their communities to vote YES on Prop 50. Your hard work to protect our democracy paid off!

Today is #ElectionDay and your vote counts! If you have not yet returned your ballot, don't forget to do so before 8pm today.

“This is not a matter that can wait." When an @latimes report revealed some plaintiffs in a massive sex abuse settlement were paid to sue the county, we helped @ConsumerAttysCA shape the narrative with a sharp response calling for an investigation. https://t.co/utwBipDBQA

#TeamPR Principal, Nikki Paschal represented our firm at the AAPC Conference in Long Beach, CA today! @aapcstaff Nikki spoke about her experience growing our firm and supporting growing nonprofits with other public affairs leaders. Way to go Nikki!

#AB1312 has been signed into law! Congratulations to @CPEHN on this important victory for health care consumers. The Patient Debt Prevention Act will protect patients and families from medical debt, connecting them with hospital financial programs rather than debt collectors.

County Health Executives Association of CA celebrates a major win for #PublicHealth in our communities! @CAGovernor has signed #AB1288 & it goes into effect in 2026. #TeamPR is proud to support @CHEAC's unwavering advocacy to improve the health of all Californians.

Child care providers are early education professionals. 📋🪁 Our tentative agreement with the state includes ongoing funding for continuing education and training so we can continue to provide quality early education.

📢🏥 Attacks on health care = more people in CA with medical debt. Unless CA leaders step up! #AB1312 gets ahead of the problem - requiring hospitals to make assistance available *before* the bills roll in, rather than sending patients to collections. https://t.co/0fjH4SDir8

#TeamPR is proud to have supported @calclimateag in sharing the importance of protecting California's farmers and our access to affordable, nutritious food as the climate changes in the @SJVSun 🙌 📰 Read the op-ed here:

Who can relate? 📱🫧 #PublicAffairs #Communications #SocialMedia

📢 Congratulations to our client, @CCPUCalifornia, on reaching a tentative agreement with the State of CA ✅ 👏 #TeamPR is thrilled to have supported their efforts by uplifting their providers' stories & voices. 🔗 Read more from @DaisyNguyen at @KQED:

3-seconds. That’s all you get! Your “hook,” can make or break the success of your content, especially video. Here are some tips to hook your audience: 🪏 Don’t bury the lede 🫨 Use a unique transition 🏞️ Film in an eye-catching location ⏱️ PRIORITIZE THE FIRST 3-SECONDS

🖥️ Advertising campaigns are important, because they can quickly: 👀 Increase visibility 🎯 Target new audiences 💡 Move people to take action This week we supported the launch of a new campaign spearheaded by @EDFaction & @NRDC Action Fund, which was highlighted in Politico.

🤳 In this short-form video age, filming can be intimidating -- but it doesn't have to be! The most engaging content can be filmed using just your phone. #TeamPR always reminds our clients who are filming social media videos on their phones to stabilize! 🫨 Why? 👇

Join us in welcoming Madison to #TeamPR as our new Communications Assistant 👏 She brings valuable experience in public outreach and media strategy across education, health, and public service clients. We’re excited to have her on board! 💫

🧑‍🧑‍🧒‍🧒 We're proud of our client, @CaAllianceKIDS, for raising awareness to protect children and families from losing access to vital services across the state. 📺 See more from @kcranews:

👏 #TeamPR is proud to see @CPEHN's leadership on health equity, immigrant rights, & data privacy gain national recognition in @Newsweek. Read CPEHN's response to a "deeply cruel & blatantly illegal action that threatens health care for millions” here: https://t.co/SngIOSFenD

⚖️ In the face of unprecedented attacks on immigrant rights, #TeamPR is proud to support our client, @ConsumerAttysCA, in their efforts to defend access to trustworthy legal services in CA. 🔗 Read their most recent op-ed in @Capitol_Weekly: