Pepe Xicohtencatl 💡
@PRandTech
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PR and SM strategist for global brands w/ focus in tech, sports and entertainment | @PRweek 40 under 40 (@edelmanpr, @taylorstrategy alumn)
Los Angeles, sometimes Miami
Joined June 2017
Question came up in today's PR meeting. Impressions vs. Reach. What do y'all use for your reporting? #PRchat
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PR professionals do not have editorial control over earned media stories. So, no I will not call the editor to change the headline.
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AI is out of control
Dream Machine by Luma AI is just 3 days old. Now memes are becoming videos. 10 wild examples: 1. Distracted boyfriend https://t.co/QXNDQdkY4P
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Except - this isn't a positive. Seeing what others "like" tells you A LOT about them 👀
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It's a mindset, when I lived in SF I did manage to ship faster
people ship faster in sf because there's literally nothing else to do
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Client asking to start "pitching" when there are no PR assets and key messages put together is not a good strategy
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Not everything has to be a press release. 📝
Don't use a press release to announce that your company is having a sale. That's an ad. #PRTips
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Stealing someone's IP is not ok @Cision, nor did you come up with the PESO model independently.
Hey @Cision - I'm a BIG believer in the PESO model, created by @ginidietrich of @SpinSucks. As PR professionals, we're in the reputation business. Stealing someone else's work is NOT going to benefit your reputation. Please give credit where credit is due. #PRTwitter
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Wow, I have never seen an outlet kill a story.
Multiple photo agencies such as AP and Reuters have pulled the new photo of Kate Middleton shared by Kensington Palace from circulation amid concerns that it was ‘manipulated.’ Associated Press said the photo was being ‘killed’: “At closer inspection, it appears that the source
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Meta employees are having trouble logging in, does this count as PTO?
woke up and can’t login to work … am i getting fired?
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First AT&T now Facebook and Instagram servers [conspiracy theorists have entered the chat]
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Please take me back, I've changed this time fr fr
we know why you’re all here rn
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Best of luck to all SM managers who are writing client emails of "why" Instagram/Facebook is down today
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It's days like today, when all of Meta goes down, that I realize maybe deleting this app is not a good idea.
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Here we go! ⚽️
Raise the game. 📈 The NWSL is excited to announce multi-year partnership with Google Pixel.
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Neat thread for those tech bros who need couture advice +40. I'm guessing the hoodie is out?
Something I've tried for past 3-4 years but still struggle with: DRESSING WELL. @ramit influenced me big time. Some thoughts: - Dressing like a slob sometimes makes me act like a slob. - Tech people, which @ramit's baby brain has categorized me as, often think "oh that's a
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Just because Birria was the most searched term doesn't mean that you have to carry it on the menu.
Del Taco will become the first-ever quick-service restaurant to offer beef birria ramen, along with other the new menu items, once it makes its official debut on Thursday. https://t.co/SfzcI4OCgP
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Today's Pixel 8 announcement, full of new features powered by AI. Busy morning for our team who shared the news during this year's #MadeByGoogle event in NYC
✨The new #Pixel8 is here with Audio Magic Eraser.✨ #GooglePixel
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Esperados y anhelados. Llega la nueva generación de Pixel de Google. 8 y 8 Pro. La AI por bandera.
Los nuevos smartphones Pixel 8 y Pixel 8 Pro tienen subidas de precio y un montón de nuevas características. El último smartwatch y los audífonos de Google también recibieron actualizaciones. https://t.co/udEkL039Ui
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"you could do that!" His wife said. 🏈
Brandon Aubrey was drafted from Norte Dame to play for Toronto FC in MLS in 2017 He got released from there after 1 season and failed to stick in USL.. he was watching an NFL game with his wife where she told him “you could do that” after watching the kickers He began
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