Origami Logic
@OrigamiLogic
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Origami Logic marketing analytics software provides the fastest and most scalable way to measure, analyze, and optimize the impact of your marketing.
Santa Clara, CA
Joined May 2012
You shouldn't have to wrestle with your programmatic data to understand what needs to be optimized! Some great coverage on our study with @AdPerceptions:
martechseries.com
A new study by Advertiser Perceptions and Origami Logic has found that the majority of advertisers report that the difficulty of measuring and optimizing cross-channel digital advertising campaigns...
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From the Origami Blog: The right tool that can handle your marketing data shouldn't require opening a ticket with IT. Marketing intelligence solutions, compared to generic BI solutions, can help both #marketing and #IT teams.
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Our study with Advertiser Perceptions highlighted the challenges brands face when bringing programmatic media in-house, but what can you do to mitigate these challenges? Head to our blog to learn the 3 ways in-house programmatic teams can work smarter!
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Looking for ways to work better with your marketing team? Origami Logic's Kathy Menis has some ideas on how a daily stand-up meeting can make your team work better together. Head to the Origami Logic blog to learn more!
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Check out an infographic created to accompany our recent survey report, Smarter Not Harder, on the challenges brands face when bringing programmatic media in-house. Learn more about how to get more from your programmatic media!.
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New study by Origami Logic and Advertiser Perceptions! 60% of in-house programmatic advertisers say it takes over a week to identify poor-performing parts of their campaigns. Read this report to learn how to work smarter and make your media work harder.
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Optimizing digital media without campaign context is a miss for marketers. Origami Logic's April Brown shares how context can move the needle for your business.
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With an ever-growing presence of #artificalintelligence in marketing, some might fear they're going to be replaced. However, according to Origami Logic's, Alon Amit, increasing focus on #humaninsight will help marketing teams move to the front of the pack.
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Looking to increase the returns on your paid media campaigns? Try making optimizations in-flight, rather than waiting for postmortem reviews.
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Making the Case for #MediaEfficiency. A new blog post featuring an interview with our @alonamit. #mediawaste
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Will Data Teams Replace Marketing Teams in the Near Future?
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The Cross-Channel Measurement Headache Continues To Pound |
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RT @KimWhitler: In Celebration of Knowing the Difference between an Entertaining & Effective Ad: f/ @marketoonist
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Stop using outdated KPIs to measure your campaign's success, learn more in this #ForresterReport.
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B2C marketers have plenty of data when it comes to measuring marketing results. But more metrics don’t necessarily mean better insights. Learn how to identify vanity vs. valuable metrics to improve campaign assessment.
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Kick off the World Cup with @Nike, @Adidas, @Budweiser, and more > < Some of the best #WorldCupAds so far. .
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RT @Adweek: This brewer will print World Cup tweets onto beer foam to keep fans off their phones: .
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