I can't claim I haven't done this before—jumped at "breaking" news that turned out to be a little older than I'd thought—but a reminder of exactly why the sports marketing beat matters:

One day there might be no social for yours truly. Until that day, you can find me here:

Wild splits for @JRODshow44

Teslas have the lowest maintenance & repair costs of any brand

A quick update: @Google just dropped @Adweek its thank-you spot for longtime Pixel brand partner @mPinoe, using her 2019 @FIFAcom Player of the Year speech about soccer's unique opportunity to address racism, homophobia and gender inequity. Airing before tonight's @USWNT match...

@Visa @FIFAWWC @ussoccer @WiedenKennedy @Fritolay @MiaHamm @martavieiras10 @sincy12 @AbbyWambach @Cdunn19 @BriScurry @NWSL @Adobe @WhistleSports @justwsports @CarliLloyd @Ashlyn_Harris @trinity_rodman @ATT @USWNT @alexmorgan13 @kelleymohara @Adweek @BrittaneyKiefer @Nike @sophsssmith @VW @tiktok @FIFAcom Finally, @Roblox opened up its FIFA World to @FIFAWWC content, adding kits for the avatars, live match coverage and new games just for the event.

@Visa @FIFAWWC @ussoccer @WiedenKennedy @Fritolay @MiaHamm @martavieiras10 @sincy12 @AbbyWambach @Cdunn19 @BriScurry @NWSL @Adobe @WhistleSports @justwsports @CarliLloyd @Ashlyn_Harris @trinity_rodman @ATT @USWNT @alexmorgan13 @kelleymohara @Adweek @BrittaneyKiefer @Nike @sophsssmith @VW This year, @tiktok partnered directly with @FIFAcom to bring all @FIFAWWC content under one roof. Now creators from 16 different countries are covering matches and behind-the-scenes moments at @FIFAWomensWorldCup

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@Visa @FIFAWWC @ussoccer @WiedenKennedy @Fritolay @MiaHamm @martavieiras10 @sincy12 @AbbyWambach @Cdunn19 @BriScurry @NWSL @Adobe @WhistleSports @justwsports @CarliLloyd @Ashlyn_Harris @trinity_rodman @ATT @USWNT @alexmorgan13 @kelleymohara @Adweek @BrittaneyKiefer @Nike @sophsssmith When @VW extended its own deal with @ussoccer, it celebrated by pairing one of the @USWNT's youngest talents— Alyssa Thompson—with its newest Atlas SUV:

@Visa @FIFAWWC @ussoccer @WiedenKennedy @Fritolay @MiaHamm @martavieiras10 @sincy12 @AbbyWambach @Cdunn19 @BriScurry @NWSL @Adobe @WhistleSports @justwsports @CarliLloyd @Ashlyn_Harris @trinity_rodman @ATT @USWNT @alexmorgan13 @kelleymohara Though @Adweek's @BrittaneyKiefer covered @Nike's blanket approach to the Women's World Cup in great detail— https://t.co/2iqib3hoy3—the company just kept releasing great spots like this horror show featuring @sophsssmith:

@Visa @FIFAWWC @ussoccer @WiedenKennedy @Fritolay @MiaHamm @martavieiras10 @sincy12 @AbbyWambach @Cdunn19 @BriScurry @NWSL @Adobe @WhistleSports @justwsports @CarliLloyd @Ashlyn_Harris @trinity_rodman At @ATT, the "The Call" digital series let @USWNT players know they'd made the cut. "My First Connection" explained how they got into soccer, while "She's Connected" followed players including @alexmorgan13 and @kelleymohara through their life and career.

@Visa @FIFAWWC @ussoccer @WiedenKennedy @Fritolay @MiaHamm @martavieiras10 @sincy12 @AbbyWambach @Cdunn19 @BriScurry For @NWSL partner @Adobe, digital spots with @WhistleSports, @justwsports, @CarliLloyd and @Ashlyn_Harris are backed up by Adobe Express templates for fans (some made by @trinity_rodman) and brand-building courses for players.

BGSU sociology professor Susan L. Brown, Ph.D., was recently featured on the @Oprah podcast for her groundbreaking research on “gray divorce”, a term she coined to describe marriages ending after age 50. As co-director of the BGSU National Center for Family and Marriage Research,

@Visa @FIFAWWC @ussoccer @WiedenKennedy Meanwhile, @Fritolay brought in star director Bryan Buckley to tell the story of a mother explaining soccer greatness to her daughter one snack avatar at a time, with help from @MiaHamm, @martavieiras10, @sincy12, @AbbyWambach, @cdunn19, @BriScurry and others.

For @Visa, the @FIFAWWC marks a renewal of its deal with @ussoccer, while @WiedenKennedy ads are just part of an effort that includes awards for small businesses, a fashion design grant and a push to keep girls from dropping out of sports.

The 2023 Women's World Cup (@FIFAWWC) is well under way, and brands are filling the gap for prize money that's roughly 25% of what was paid to men last year. @Adweek spoke with @Visa, @Fritolay, @Adobe and @ATT about their experience on the pitch:

@247LS @Gatorade @TBWAChiatLA It's also helpful to link to the @adweek @Gatorade story in question:

Abacus Global Management $ABL Reports Third Quarter 2025 Results Third Quarter 2025 Highlights: • Total revenue for the third quarter grew 124% to $63.0 million, compared to $28.1 million in the prior-year period. The increase was driven by continued growth in Abacus’ Life

Also, my fault. @247LS is @Gatorade's new social and digital on this campaign: @TBWAChiatLA produced it.

@PepsiCo @MuscleMilk @Propel_Water @Gatorade @michaelb4jordan For many athletes, @Gatorade now encompasses Gx apps that track their biometric data, sweat patches that test their chemistry and pods for Gx bottles that meet that sweat's specific hydration needs. "We are aggressively moving our portfolio... into a beyond-the-bottle franchise."