Bea Iturregui, VP, Partnerships, Cycle, spoke to @Digiday about how the strategy for what TikTok creators produce has changed, as the platform has implemented a new monetization strategy to entice influencers to develop content matching popular searches:

keeping all tabs from the @sponsnews open after being shortlisted in two categories for our work with @google chrome and @mclarenf1. thank you for the recognition!

Danielle Thomson, VP, Client Services, LS, spoke to @LBBOnline about the key aspects of account management — connecting all the different pieces to ensure there is collaboration & strong client-agency relationships — to create powerful work for clients:

LS drove excitement around @TacoBell’s first ever Live Mas Live event during #SuperBowl. The team invited creators to be on the ground in Las Vegas and partnered with @sylvaniandrama to create content remotely. Read more about the activation in @adage:

Bea Iturregui, VP, Creator & Brand Partnerships, @bycycle, stresses the importance of brands “showing up authentically” and collaborating with creators, when connecting with Gen Z audiences, in her sit-down conversation with AdForum:

make sure your summer 2024 isn’t a wash. apply to be a @bycycle or laundry service intern. applications close on january 3. 🔗: https://t.co/0hopADCFeA

Head of Paid Media Nitin Sinha spoke with @Digiday on holiday season media planning and strategy. In the current economic environment, he sees opportunity for brands willing to lean into upper-funnel messaging rather than optimizing for short-term returns:

“I want the industry to trust creatives.” LS copywriter Ynessa Rhodes, recently named as a judge for the @CampaignLiveUS BIG Awards Next Generation, weighs in on her favorite ad campaigns, career advice and the future of the industry: https://t.co/Iwl5g9HAby

As Comic Con returns to NYC, Aaron Francois, Associate Director Strategy at LS, discusses how agencies can empower ‘nerds’ to bring their personal value and passion for the culture to brands. Read more in Aaron’s op-ed for @MusebyClio:

Thrilled to announce the completion of Wasserman’s acquisition of @CSM_Worldwide, expanding our service capabilities and geographic footprint in the sports, music, entertainment and culture industries. Read the full press release: https://t.co/GvigZx014t

🗣 Chairman and CEO Casey Wasserman on what the acquisition of Brillstein Entertainment Partners means to him personally.

Lights, camera, action 🎬⭐️ Wasserman has acquired legendary entertainment management & production company Brillstein Entertainment Partners. Learn more about this transformational moment for our business:  https://t.co/0YUYVak5g3

throw your name in the mix! spring internship application is live through 9/29. 🔗: https://t.co/0hopADCFeA

With global ad spend projected to surpass $1 trillion in 2024, Head of Paid Media, Nitin Sinha dives into how tech giants are finding creative ways to ensure brands attract new audiences with @MarketingBrew. https://t.co/498AJ39yPX

Looking forward to ACComplishing greatness this season as @theACC's new branding partner.

"Listening to your body, sleeping, and being still is a recipe for success." @jstanartist_, Senior Copywriter at LS shares how he navigates being a creative while taking the necessary steps to take care of his mental health in simple ways with AdForum:

a heightened LS presence at this year's @shortyawards with @nunez and @aarons_wayy serving as jurors.

a couple announcements: 1. we’re the new social + culture AOR for Gatorade 2. it’s a dream come true https://t.co/zN5litYvEh

It all starts with the right voice. Presenting @WassSpeakers – a dedicated speakers bureau and centralized hub for best-in-class speaking talent across and beyond Wasserman’s industry-leading roster in sports, music, media and culture. Visit https://t.co/uwPVCUVxWC to explore

Excited to partner with @theACC as the conference's new branding partner. Can't wait to share what we're up to with our teammates at @247LS. Learn more: