
Matthew Nolan
@NolanMatthew
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#Martech product guy. #Marketing, #analytics, & #decisioning practitioner @Pega. Member of @SABR since ‘04, Celtics devotee, and baseball-reference power user.
Pembroke, MA
Joined October 2011
What’s a digital twin? It’s a virtual representation of a physical object (like a car, or a building) that maps data from real-world sensors to the digital model, so we can simulate how it will perform under different conditions. #AI #machinelearning #ML .
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For the first time, more than half of U.S. #advertising spending ($110B) is set to go to #digital platforms like Google and Facebook, rather than TV. #martech #adtech #marketing.
wsj.com
For the first time, more than half of U.S. advertising spending is set to go to digital platforms, the world’s largest ad buyer said, a reflection of marketers’ strategy shift as the pandemic...
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RT @Timothy_Hughes: How very true! - if big tech has our data, why are targeted ads so terrible? @ElaineDMoore in the @FT @FTMag today #mar….
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RT @g_marguglio: Why is it that even though the #Martech landscape has 8000+ tools, 90% of the time that we talk to a marketer they use Con….
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How Virginia’s new #CDPA legislation will impact consumer data privacy, starting in 2023. #marketing #advertising #martech #adtech
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RT @pega: Consumers today expect a great #customerexperience each time they connect with you. Find out how to personalize every customer in….
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RT @DomNicastro: Been feeling such a great morning jolt all week from my @Starbucks K-Cups. My son showed me this morning they were DE-caf….
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Great stat frim @HBRexchange - Lead qualification rates drop by 10x if a seller takes more than 5 minutes to respond. really speaks to why real-time #decisioning capabilities are critical. #salestech #martech #ai #cx
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Interesting webinar from @Merkle reviewing the latest #marketing, #cx, and #analytics trends coming out of 2020. loved the plug at the end for #decisioning .
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RT @pega: Consumers today expect a great #customerexperience each time they connect with you. Find out how to personalize every customer in….
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RT @GGinSLC: CMS Wire @Cmswire Article: "Foundational Steps for Customer Journey Mapping Initiatives" by @DomNicastro. Matt Nolan @NolanMat….
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