Sarah Waddington CBE 💙
@Mrs_Wadds
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Non-Exec Director, Activist, Communicator. Wadds Inc. big boss. The nemesis of group think. IoD Ambassador. @WeArePRoofed & @Socially_Mobile Founder. Own views.
North East/London
Joined March 2009
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Celebrating one of the most special days of my life with my husband and Mum - after a morning in a room with the future king, Chris Whitty and
@MartinSLewis
among many amazing others. So, so lucky and grateful beyond words. Thanks to everyone who supported me
#CBE
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Just had a call from Pam at Newcastle Jewellery Company and she says she HAS MY RING!!!!!!!!!!! The police are with her now. Thanks so much for everything Twitter. Love you guys <3
Gutted to say I’ve lost my engagement ring. Possibly on the metro or near Central Station. If anyone picks it up and shares it, I’m the owner. Please help find it!
#NEfollowers
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Today my boys lost the man they loved and always will love the most. Anthony was a good man, great Dad and will be a huge hole in our lives. Hug those you love close 💗
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Ok
#Remainers
, you’re needed.
@UKEUchallenge
have potentially found a way to revisit the Referendum result now the
@ElectoralCommUK
has confirmed the Leave campaign broke electoral law. The campaign needs your support. Please help and share
#UKEUchallenge
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New on the blog - a masterclass in communication. This week Huw Edwards and the BBC have been exceptional. This important broadcast news organisation must be protected.
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Some news: Sarah Waddington awarded CBE in the Queen’s Birthday Honours
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So Charlie Stayt is on fire today exposing the absolute hypocrisy of Royal Mail bosses taking big bonuses while refusing to pay workers fairly.
Can somebody please check on Ricky Macauley because he’s been humiliated on national television
#StandByYourPost
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Gutted to say I’ve lost my engagement ring. Possibly on the metro or near Central Station. If anyone picks it up and shares it, I’m the owner. Please help find it!
#NEfollowers
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Pam at Newcastle Jewellery Company is my hero. They even cleaned it for me too. Loveliest people ever ❤️❤️❤️❤️❤️
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I literally could not love this man more. What. A. Quote.
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Hi
@sainsburys
, I’ve got Covid and feel unbelievably lousy. I had to do a food shop as my son’s ill too but remains hungry 🙄 Whoever your delivery driver was today on the 7.30am-8.30am slot in NE27 please say thank you as he was so lovely when I shut the door I cried.
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“Mummy! You should read this! It’s really good and you’d like it.” Thank you
@MarcusRashford
on behalf of my 11 year old.
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Big thanks to everyone for the many lovely messages! I’ve totally lost control of my socials! In other news I’m chuffed to have made the papers - listed right next to Rick Wakeman 🤣
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So the New York wedding with
@wadds
is a gogo. Wedding licence badge unlocked. See you Friday when I’m the other side of the rebrand ☺️
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Oh. You won’t let PR sit at the board table but you’d like our help now the big time shit has hit the fan? Interesting.
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Last week I had the incredible privilege of meeting Prince Charles, when he awarded my CBE.
Being in the room with a whole host of amazing recipients - people who navigate us through pandemics, prevent nuclear war, help people find the money to survive - was incredibly humbling.
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Hey you lovely Twitter people, I can’t get on top of our messages but I totes went and married
@wadds
today (see sneaky pic of us and our photographer and then us by the pool) and your Twitter love has made us both cry today. We love you right back and thanks all of you. 💕
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So here's my latest news - while I'm also acting as a NED in the wider business marketplace, I'm joining the family business!
@Wadds
and I have a shared love of the creative industries, which we both want to see succeed.
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Proud night tonight - I've just made the
@NorthPowerWomen
#PowerList
#NPWAwards
and the
@prweekuknews
#PRWeekPowerBook
. Not bad for a girl from the North East 💪
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The NYC wedding pics just dropped. Beaming and bubbling at the same time. 💕 And I promise once this week is over I’ll kill the wedding chat but right now I’m hanging in this bubble for a tiny bit longer
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I asked my 8 year old to put his plate in the dishwasher.
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A little but important thank you thread. At the end of last year, I was struggling a LOT. Emotionally draining liaison with The Met following 10 months of intensive online trolling, my son being diagnosed with epilepsy, two toxic relationships and more collided with work
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A little news:
Goodbye , hello new possibilities.
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Did you know
@wadds
has a degree in engineering? There’s nothing he can’t turn his hand to. Here’s the great unveil of my Christmas present - a sauna shed. I love it, and him, so much 🥰❤️🎄🥂
#saunaporn
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Been a long time since a night out required a shoes off walk home 🥰
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Been meaning to add one thing to today's ring story. I called / emailed about 12 local pawn brokers and jewellers. Every single one went out their way to help and most had already seen the ring thanks to social media. People are LOVELY. Thank you all x
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Baby loss is a desperately sad and all too frequent experience for many. I can speak from experience. It also remains a fairly taboo topic. It's incredibly brave for the family to share their story in this way and we have to stop brushing these things under the carpet
I'm sorry but what is this story doing prominently positioned on the BBC news (world news and UK news) home page? Don't understand the BBC's news editing sometimes.
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👇🏿 All of this and three more points:
1) journalism skills aren’t the same as stakeholder engagement skills
2) this obsession with media relations always ends badly (ask the NHS)
3) the inter-relationships between political journalists and them and gov is extremely unhealthy
Do journalists not get how bad this looks or has it got to that point where they know it doesn't matter?
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Ok so who’s working their balls off ready to get ill for Christmas? 🤚
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Reflecting on my ‘favourite’ piece of misogyny in light of the Rayner story, which I’ve decided was when a former CIPR President (also a parent) rang me to tell me not to stand for the role as it would be hard to be a decent Mum to my kids. Mate, that made me doubly determined 😘
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When you’re on a train to London AGAIN. And you’re knackered and can’t get through your to do list. And then you get a call saying you’ve a leak at home. And you’re skint and just can’t deal. And then someone buys you a G&T because it’s cash no card and you’re a bit 😢 LOVELY MAN
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Tell you what, the lock down has really reinforced to me how lucky and privileged we are as a family. We’ve space, tech and books for the kids and food. Hard to think about how those without are managing right now 💔
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Public schooled and posh: PR’s big problem < new blog
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Tell you one thing, virtual agencies like mine are 💯 geared up right now. The infrastructure for working remotely is in place, tried and tested and it’s business as usual. It’s an agile model that works and comes into its own more than ever at times like this
#Covid_19
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This lady and the Newcastle Jewellery Company are just incredible. They even cleaned my ring before returning it. Couldn’t be more grateful ❤️
@Hallmeister
Happy to help Sarah , just do pmeased we could reunite you with your beautiful ring, have a fabulous wedding from everyone at Newcastle Jewellery Company
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Just woken up and this actually *did* happen! Still can’t believe it. Thanks again everyone!
And finally, the Outstanding Contribution Award goes to
@hallmeister
! Congratulations Sarah (and thank you
@wadds
for collecting!)
#PRCADigitalAwards
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Ok who else is:
A) brain dead
B) shattered
C) wishing it was Friday
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Got two kids. School has put year 3 homework on the website of which maths ALONE is 27 pages of print outs. Nothing for year five yet. I have no idea how I’m supposed to run a business full time in this climate and spend any time doing this with them. Feeling absolutely shit 😢
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FOR FUCK'S SAKE can these people (across all parties) please pull themselves together and find just the tiniest ounce of integrity? Or even better piss off and leave the professionals to it
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The other half of
@Wadds
Inc is the big 50 today. Time to shower him with birthday love and magic! Love you Stephen x
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Thank you so, so much for the incredibly kind messages on here yesterday. I'm really sorry I've not replied to everyone due to sheer volume but I've read every one and can't tell you how grateful I am for the support. It takes a village so here's to us all 🥂x
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Can we stop this obsession with resilience building.
As a boss, build a culture that doesn’t make unrealistic demands.
As a friend, help people to make the hard life choices they need to be happy.
Often it’s the expectations that are the problem, not a lack of ‘resilience’.
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Sorry to break Twitter but everyone stop and heap love on Mabel who is joining the family and will be Madge’s best new play pup 🥰
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When every pic of you speaking looks like you’re giving the kids the last warning face
#PRideNE
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Tell you what, while we are still seeing narratives like this in school, we are never going to change ingrained attitudes to sexual behaviour
#MeToo
#consent
#mysonissix
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I’m on indefinite leave but broke this today for the huge privilege of watching our
@Socially_Mobile
students graduate. If you have a chance to engage with cohort 3, please do. This group inspired, impressed and thrilled me with their drive, skills and kindness. Thank you all 🎉
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Why redefine / rename PR? We know what we do: we are a strategic management function with a clear role in organisational success. Let’s just get on and educate people about how we help generate economic wealth through ethical practice and what we can do for them
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Short 🧵
Thirteen years ago to this very month, I started a little PR and marketing consultancy. Of course
@SimonCrestphoto
was on hand to sort my launch shot.
I was building something and my branding was red. You can see where this went.
I mean OMIGOD the actual scenes.
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The Taj Mahal. Absolutely and indisputably the most romantic and beautiful place in the world ❤️
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So my eldest is now a published poet with
@YoungWritersCW
. Literally BURSTING with pride ❤️ Go Toby!
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My ten year old made toad in the hole and my eight year old did the veg and gravy. Lockdown has finally paid off 💕
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Always find these types of appointments frustrating. Massive congrats to Arwyn but this is very much a role for a strategic PR practitioner rather than a journalist.
A bit of personal news: after 15 years at the BBC I'll be leaving after the summer to take up the role of Director of Communications and Engagement at the Assembly. Sad to be leaving such a great team, but very excited about a new challenge with interesting changes on the way.
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I have one job for tomorrow and that’s to get two little girls who lost their Dad last year tickets to Taylor Swift.
I have my codes and I am READY .
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My Toby turns ten this Friday. He might not be having the party we planned but he will be having CAKE 🎂 (thank you again
@EllaMinty
for the flour)
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If you put Nik Naks in a bowl, does that make them more posher?
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Friday feels: for every nasty threat I've had this week, I've had double the support from people that I love and respect. Thanks guys. Appreciate you standing shoulder to shoulder against the online bullies and rape / death threats. It's appreciated.
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This is a very good omen for
@UKEUchallenge
as it has now been confirmed that the Electoral Commission regulated the Referendum on the basis of an error of law. See here for more info on the case and how to support it:
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Tobes got his
@epilepsyaction
T-shirt today and it went straight on. We’re so proud of how he’s handling his diagnosis ❤️ If you’d like to support our February challenge, you can do so here. Thank you 🙏🏿
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Good PR advocates organisational purpose, accountable leadership, honesty, transparency and integrity. Public relations isn’t Max Clifford type publicity as is often commonly misconstrued
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So I often get on my high horse about brands wading into causes for social media wins rather than to affect real change over the longterm. But here’s an example that’s different and speaks volumes
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Did I read that right. HALF THE PRICE?
Sack Gary Lineker and replace with a woman ‘at half the price’, says ex-BBC governor
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Just for the record I got ready first and this idiot decided to copy me. We’re not actually into his and hers dressing
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I’m coming to the end of my presidency of the
@CIPR_UK
. Here’s what I’ve learned. It’s a tale of team work
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And to our troll, fuck you. Real life happens every day. Leave us alone. My kids lost their Dad today.
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What a tit. Before he even gets to the vendetta about Meghan, Piers Morgan is busy harassing a team member about THE LENGTH OF HER SKIRT. Surely enough to get him off air for good
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Got to hand it to
@TyneSightPhoto
, I looked and felt terrible yesterday and he still got the shots. Thanks Tom!
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A good reminder that life is not about status, money or wealth but the people you love who keep you grounded, and to keep work and petty politics at the door. Such a brave story to share
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Piece from the Guardian today really stuck with me about Lee Cain saying about a massive gov policy / comms blind spot because no one on the panel referenced had received free school meals. Diversity is SO important.
Do better.
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Fed up of people with no experience and limited talent thinking that having a blog gives them a license to lecture others. Do the hard graft and come back then, yeah?
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The profession is in a right old state. This is a pissed off post - less talk, more action please
@CIPR_UK
#stateofprofession
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I've just sent an email with the potential to create something bigger, better, more awe inspiring and more breath taking than the PR industry has ever seen
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Exciting news from the other half 👇🏿
Stephen Waddington Leaves Metia To Launch Business Consultancy
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Life is short. However people treat you be generous in spirit and do everything you can to help.
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If you’re wondering what to do and where to go this summer,
@wadds
and I have a new campervan for hire. Check her out here. Kids not included 😊🏕
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Tonight we’ve had one of those once in a lifetime evenings exploring Venice, being taught by a cesarina how to cook traditional recipes and enjoying cocktails. Here’s to you 🍹
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Love this. Printing off and sticking on the wall.
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This absolute dude is one of the two things I’m most proud of in my life. Happy 10th birthday little man. Love you forever ❤️
#TobyTurnsTen
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Watching Parliament Live has made me eat a family pack of peanut M&Ms in one go. Brexit is bad for my productivity, mental health and waistline
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Particularly proud to be nominated for a
@NorthPowerWomen
award for my gender policy work
@CIPR_UK
- resonates even more this
#EqualPayDay
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