Mediasmith Inc.
@MediasmithInc
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Mediasmith is an independent media agency instilling thoughtful strategy and digital expertise into media implementation and analytics. We are mediasmiths.
Oakland, CA
Joined March 2009
One thing that all partisans should agree on is that citizen participation in voting is essential. That’s why we're extending the full day tomorrow to all of our people to vote, and follow the election returns. Our very best wishes to all for a safe and peaceful election day.
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As Fall approaches we want to celebrate the outstanding & talented people who've joined us in this challenging 2020. We’ve experienced record growth this year & are so glad that's allowed us to welcome these new faces into the Mediasmith family. Say hello to our newest employees!
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Statement from Mediasmith on recent events, racism, and rebuilding:
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A wonderful event last night for Mediasmith as we took home the @sfbig Agency of the Year award! Also our own Kayla Koterbay won a BIG Star of the Year award, and our USGA work with creative agency partner @thisisheat was a finalist for Campaign of the Year!
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Mediasmith is growing! We have new positions in Media Planning, SEM and Programmatic Management in our Oakland and San Francisco offices – learn more and apply here: https://t.co/LeWzeLkg2w or please share with someone who you think would be interested!
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Some of the Mediasmith team enjoying a great day at the BJ's Restaurant Foundation 14th Annual Charity Golf Tournament - thanks again for having us! (L - R) Reg Struzzeri, Greg Pomaro, John Cate and Kayla Koterbay.
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Some of the team enjoying the #TrailheadDX conference today. It’s hard work making stickers and roasting marshmallows with Astro and Cloudy in-between sessions!
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Starting to see some “hedged gardens” in OTT space according to @TraceRutland (I may have to borrow that phrase)
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Mediasmith Board Member @JimSpanfeller is making big news today leading a PE acquisition of Gizmodo Media https://t.co/1xyZ6d6ew6
bloomberg.com
Move over, T. Herman Zweibel. The Onion has a new owner.
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“Marketers are spending more as users, especially higher value listeners who can be harder to reach through more traditional channels, listen more.” Marcus Pratt (@mawkus), Mediasmith VP of Insights and Technology, on podcast spend. (Digiday+Paywall)
digiday.com
Ninety-percent of 53 media buyers surveyed by Digiday last week that currently buy podcast ads said they planned to spend more on podcasts advertisements this year.
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Mediasmith CEO, John Cate, sharing his insights, predictions and perspectives on @sfbig's Agency of the Future panel yesterday. Mediasmith showed up in full force, as it was a wonderful discussion with a great crowd!
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Mediasmith celebrates it's 30th birthday today! As we look back on incredible milestones, clients and team members, we couldn't be prouder of what our agency has become. Although the whole Mediasmith team is not pictured, a celebration is surely in order 🍾🍾
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A big week for Mediasmith, as we welcome some amazing new team members; (L-R) Amanda Borrelli - Assistant Media Planner, Alicia Solheim - Assistant Media Planner, Kayla Koterbay - Media Supervisor, Lacy Steffens - Media Supervisor and William Saw - Director of Search.
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One takeaway today from Mediasmith's VP of Insights & Technology, Marcus Pratt, at the #IAB Annual Leadership Meeting
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Will Buzzfeed News’ controversial article help or hurt their credibility with advertisers? Mediasmith VP of Insights and Technology, Marcus Pratt (@mawkus), offers his thoughts in Business Insider's most recent Advertising and Media Newsletter.
businessinsider.com
Welcome to the Advertising and Media Insider newsletter
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Mediasmith is wrapping up it's first full week in our new Oakland HQ. We couldn't be happier with the new space. Great location, great views, and of course... the same great team. Stop by and say hello!
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