Matt Osman
@MattOsmanAI
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π» CEO @TryTreat | πΌ D2C focused AI Creative Generation | πPrev. sold a life science AI startup | π§βπ³ Amateur Chef
New York City
Joined March 2023
We're currently LIVE with our AI in commerce conference: @LisaPopovici - empathic support AI @ssonneborn22 - natural language analytics @sebasacv - AI to generate high roi ads @osmanmatthew2 - AI generated ads with customer data @fermatcommerce team - AI generated store
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π Check out @TryTreat and other fantastic companies featured on display in Times Square as part of the @The_Lead_Co's Top 100!
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Nood scaled from zero > $50 million ARR in less than 2 years - insane growth At @FERMAT we have the benefit of seeing how high-growth brands operate As Nood kept scaling, it got harder for them to maintain a healthy CAC
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ποΈ Discover the future of #eCommerce marketing in the 1st episode of the Treat podcast! π‘ Join @MattOsmanAI and @GarEverard as they explore AI-generated images & creative strategies. πποΈ π Listen NOW: https://t.co/fE2bINBnNF
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The team joined up in NYC this week for a fun company reTREAT πβ³οΈβ¨π₯π€π π Super excited to show you what we're working on! @MattOsmanAI @RawHughage @kuliejeh @MohTanveer
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9/ π« By embracing AI tools & data-driven insights, pros can stay ahead of the curve & elevate marketing & design strategies to new heights. #AI #Marketing #Design #Innovation
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8/ π As AI image generation evolves, it'll become indispensable for eComm marketers & designers, driving efficiency & better results. Pairing AI with performance data analysis unlocks its full potential. #AI #eCommerce #Future
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7/ π‘Treat's AI recommends creative angles & themes, generates initial concepts, & helps allocate resources & ad spend more effectively.
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6/ π @TryTreat leads the way in using AI image generation for marketing & design. We analyze brand images & videos, correlating visual & emotional elements with performance & demographic data. #GenerativeAI #AdCreative #AI #DataDriven
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5/ π DTC marketers can use AI to develop ad creatives that perform better in CTR & CPA, boosting campaign effectiveness. #DTC #AI #Marketing
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4/ π Knowing what you want is crucial as image creation gets more affordable. Combining AI-generated images with performance evaluation tools helps eComm pros identify the best visuals. #AI #eCommerce #Optimization
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3/ π° AI image generation = slot machine effect. Each re-run query produces new & unique results, great for brainstorming. But to harness its full power, pros need a clear vision of their goals. #AI #Marketing #Strategy
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2/ π¨ The 1st wave of AI tools allows users to create/edit images using natural language. Just input a phrase & get your image! The only limit is your imagination. Perfect for creative projects. #AI #Design #Creativity
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1/ π§΅π AI image generation is revolutionizing e-commerce marketing & design by empowering pros to focus on bigger picture, not replacing jobs. It's a game-changer for productivity & creativity! π https://t.co/6Fxp4iNbc6
#AI #eCommerce #GenerativeAI #DTCMarketing
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Thanks @rishabhmjain! We're very excited about what we're building @TryTreat π We're on a mission to help DTC/eComm marketers understand which creative concepts/design elements resonate with their audience, and then using that data to generate new high performing ad creative
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@rishabhmjain @Treat @Greylock π β¨ β‘οΈ Thanks for the s/o! We're excited to help brands unlock the power of their data to find design elements that convert-- and generate high performing creative with our AI πͺ
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πWe heard you wanted to see more AI generated creative? ππ β¨ These images were made w/ Treat's AI and showcase real-world jewelry and apparel from a DTC brand.
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β‘οΈ Checkout some of my thoughts on the state of affairs in DTC and other highlights from the podcast!
π Living in the Post-ATT World π https://t.co/IUKwbDetCq π What brands need to know about the state of DTC marketing, attribution, ad-networks, and how Generative AI is changing the game. β¨ Highlights from @GreylockVC 's Podcast π Hosted by @mduboe π€© Featuring:
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@SarahLevinger Agreed! Testing is not the goal. Better performance is the goal!
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