Matt Garrepy
@MattGarrepy
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CDO at Solodev and Chief Critic at CMS Critic. Executive Advisory Board at MACH Alliance and PAC Board at Full Sail University. Talks about #digitalexperience
Orlando, Florida
Joined November 2009
RT @cmscritic: How did #Google buy, build, and bully its way to advertising dominance? š¤. Air Paparo @aripap tells us in his new book, āYieā¦.
cmscritic.com
Itās a story thatās stranger than fiction. The author and ad industry veteran joins me on the latest episode of āThe Criticās Cornerā podcast to discuss his gripping tale of Googleās manipulation and...
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RT @cmscritic: Some big changes in leadership āĀ and the future leadership model ā at the @MACHAlliance last week. The composable advocacyā¦.
cmscritic.com
As agentic AI continues to explode, the industry authority on composable enterprise architecture is providing a blend of strategic governance alongside its MACH AI Exchange, Open Data Model, and MACH...
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RT @cmscritic: Is your CMS āGEO-Readyā? š¤. And what the heck is #GEO, anyway?š§ . @Optimizely just introduced a new set of #AI-focused featurā¦.
cmscritic.com
As brands struggle to be seen in the AI era of search and discovery, the DXP is helping marketers tackle the challenges of AEO and GEO with a built-in suite of CMS capabilities.
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RT @cmscritic: If you BILDIT, they will come ā¾. The MACH Alliance did. And they brought prizes š. Read how @BILDITco, a #contentmanagementā¦.
cmscritic.com
The composable, personalization-oriented CMS for e-commerce and retail impressed a panel of judges at the first North American edition of the Allianceās pitch day ā a new competition designed to...
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RT @cmscritic: #HappyFriday š„³. How ābout a slice of composable pie? š„§. @AgilityCMS CTO @joelvarty serves up some tasty bytes in his āComposā¦.
cmscritic.com
The Chief Technology Officer at Agility CMS steps in front of the camera again with some "tasty" insights on composable architecture. In this installment of Varty's Videos, Joel tells us what...
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RT @cmscritic: Moving to a new CMS can be a challenging journey š. Bill Mitchell of @MongoDB tells us why his move to @Contentstack has paiā¦.
cmscritic.com
During last monthās ContentCon25 in Chicago, I sat down with this digital leader to discuss the critical need for context in the DXP mix ā and how Contentstack is delivering.
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I had a great conversation with @aatzberger about @Optimizely's enhancements to Opal, #agenticAI, and more. Check it out.
With #agenticAI heating up, @Optimizely is doubling down on #marketers. We go one-on-one with CEO @aatzberger to discuss enhancements to its Opal #AI solution, including configurable, brand-aware solutions and more advanced #agentic tools.
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RT @cmscritic: Sowing the seeds of love at @umbraco #Codegarden2025 š. The annual conference for the #opensource community celebrated 20 yeā¦.
cmscritic.com
It was sweet music as the open source CMS rang in its second decade of ācodegardeningā with its global community of builders, announcing dynamic new features in the evolving era of AI.
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RT @cmscritic: Regardless of how you manage your #contentoperations, there's always room for improvement. Ready for a tune-up? š§. Guest Crā¦.
cmscritic.com
When it comes to content operations, there's always room for improvement. This model provides a roadmap for optimizing performance while enhancing other facets of your business.
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RT @cmscritic: Whatās ahead for @Adobe Experience Manager?. According to Tom Cranstoun, an ecosystem revolution š£. And itās already happeniā¦.
cmscritic.com
The industry-leading DXP has gone from open source to market force, always leading with innovation. As the boundaries between CMS, DAM, and other creative tools dissolve, Adobe is once again transf...
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RT @cmscritic: Hey Loverboy, donāt be heartbrokenā¦ Itās Friday! š. As the song goes, weāre all "working for the weekend.". @AgilityCMS CTOā¦.
cmscritic.com
Everybodyās working for the weekend, even when outages and other mishaps try to kill the fun. In Joel Vartyās quip blog series, youāll be terrified, entertained, and uplifted by an all-too-familiar...
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RT @cmscritic: Sometimes, #digitaltransformation projects can go sidewaysš„. Can #AI help align strategy, technology, and #marketing for sucā¦.
cmscritic.com
Digital transformations can go awry, but all is not lost. Here's a practical AI application that can help get things back on track ā and drive innovation and reinvention forward.
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RT @cmscritic: In April, things went a little south for The North Face when #credentialstuffing exposed customer data. How can #CMS and #Dā¦.
cmscritic.com
Password reuse is the internet's dirty little secret, and hackers are having a field day with credential stuffing. Here are some simple strategies that CMS and DXP vendors and their customers can...
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RT @cmscritic: Is your #DXP ready for #conversationalsearch š¤·āāļøš. Guest Critic @dandrapeau shares the 3 key things to look for when evaluaā¦.
cmscritic.com
Conversational search is heating up. Is your DXP prepared? Here are three key things to focus on when evaluating the readiness of your digital experience ecosystem for this AI-powered leap in search...
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RT @cmscritic: Sorry, #Eurovision šø. The real music was at #CMSSummit25 š¶. From CMS-focused lightning talks to the state of #opensource, #sā¦.
cmscritic.com
Maybe we didnāt have 160 million viewers tuning in for our lightning sessions and āCMS Idolā competition. But the people across our international content management community came together in...
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RT @cmscritic: āMarketers are drowning in tools but starving for connection.ā. Thatās what Yang Han, Co-Founder and CTO of @StackAdapt, hasā¦.
cmscritic.com
Today's martech stacks are increasingly bloated and disconnected, and reducing tool overload is critical for long-term success. Here are some practical strategies for mending the broken pieces...
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RT @cmscritic: Enterprise #retailers and #marketers are feeling the need for speedš. @Optimizely and @commercetools are partnering to giveā¦.
cmscritic.com
The newly announced strategic partnership will give enterprise retailers a composable, future-ready foundation for delivering personalized digital experiences with greater speed.
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RT @cmscritic: #Marketers are drowning in dataš. @databricks to the rescueš. The #AI and #data company just unveiled its new Data Intelligeā¦.
cmscritic.com
The open analytics platform has unveiled a unified data and AI solution that brings together all customer and campaign data, making it easy for marketers to understand their audience, self-serve...
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RT @cmscritic: āHow did I not know this?ā. That was the reaction from Tom Cranstoun, @ddttom āThe AEM Guy,ā during one of the #AI workshopsā¦.
cmscritic.com
Among a diverse international collective of practitioners, vendors, and agencies, there were rich conversations about the challenges facing CMSes. There was also a big "ah-ha" moment that challenged...
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