Marketing Gazette
@MarketingGaz
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MG brings you the latest #marketing news, analysis & insight. Subscribe for free here: https://t.co/7H1i1am5js
Joined February 2017
Mobile apps hold ad power at marketers' fingertips! In the era of search and visibility uncertainty, CMOs and marketers have certainty in the ad power of mobile apps. Grows business revenue, and improves reader retention: @MarketingGaz
marketinggazette.co.uk
Ben Jeger, VP EMEA, Moloco, explains how CMOs can grow through mobile app advertising using first-party data, machine learning and personalisation.
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Some traditions never die. In an era where #digital content dominates #marketing, print #media cuts straight through the noise and in some situations, synergises outreach. @MarketingGaz latest article explores the efficiency of physical output.
marketinggazette.co.uk
David Clack, director of marketing, Ricoh UK and Ireland, looks at the role and impact of print in an increasingly digital-first marketing world.
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Amy Knight, cofounder of @MustHaveIdeasUK, shares what it takes to build a lasting ecommerce brand. From product market fit & smart use of data to excellent customer service & scalable operations: https://t.co/AAExXXk9L6
#Ecommerce #OnlineRetail #StartupTips #Entrepreneurship
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In a digital world led by AI, brands must stop relying on outdated marketing and start creating real, personalised experiences that resonate. @Contentstack CMO Gurdeep Dhillon shares how to do it right: https://t.co/HmVQwNLPYs
#MarketingStrategy #AIinMarketing #CustomerJourney
marketinggazette.co.uk
Gurdeep Dhillon, CMO at Contentstack, explains why brands must ditch outdated tactics and use AI-powered personalisation to create experiences that truly connect.
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Emma Lacey, SVP EMEA at @ZEFRinc, explores how regulations and technolgy are helping businesses stifle #AI-generated political #misinformation. https://t.co/3eKx1PNPqt
marketinggazette.co.uk
Emma Lacey, SVP EMEA at Zefr, explores how regulations and technolgy are helping businesses stifle AI-generated political misinformation.
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UK marketers fear AI will create biased or plagiarised content #AI #marketing #DigitalMarketing #ContentMarketing #plagiarism
https://t.co/cOOkxoqpCb
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Iceland ad campaign makes mince meat out of rivals #marketing #brands #retail #Christmas #christmasshopping
https://t.co/ygp3PlKCBe
marketinggazette.co.uk
After its triumph in the Good Housekeeping Institute Mince Pie Taste Test 2023, Iceland took to the streets of London to spread holiday cheer.
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5 top tips for mastering the art of negotiation #business #sales #marketing #negotiation
https://t.co/J07joAOLSh
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How to boost marketing ROI with the power Of data #marketing #ROI #business #DigitalMarketing
https://t.co/laI3YlPRi9
marketinggazette.co.uk
Courtney Hopkins, VP of strategic partnerships at Rokt, discusses the importance of effectively utilising data to support consumers through the purchasing journey.
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Human touch: Why data engineers are vital to harness new marketing tech #digitalmarketing #martech #technology #marketing
https://t.co/2ZOpBokQu1
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Dove and Nike launch girls’ body confidence coaching program #Dove #Nike #sports #health #confidence #coaching #marketing
https://t.co/D1DUMF5Y6Z
marketinggazette.co.uk
Body Confident Sport addresses new findings on how the sports environment impacts girls’ body confidence and self-esteem.
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Make sure your business' message is reaching it's FULL potential on ALL platforms. @Hubspot offers '17 Best LinkedIn Summary & Bio Examples' to heighten your message to the public. 🗣 🤳 #LinkedInProfile #DigitalMarketing
https://t.co/UoCWG4vNkO
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9 ways to improve your content’s UX beyond great writing: https://t.co/9HMcC13JCk via @brennermichael
martech.org
Well-written content doesn’t do much good without a pleasing UX. Here are simple steps to improve your site and keep people on your pages.
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5 golden rules for a successful B2B SEO strategy https://t.co/AC3dvUYzDB
#B2B #SEO #DigitalMarketing
marketinggazette.co.uk
Sam Martin-Ross at Digital Uncut explains how B2B companies can make the most of SEO - and some of the common mistakes they fall into
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EE Partners with Fatboy Slim for holographic performance https://t.co/wKGb9b1wO1
marketinggazette.co.uk
EE wants to play a more meaningful role in customers’ lives, offering products and services that inspire and free the innovator in everyone.
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IBA in the News: #PR pros can use effective tactics to earn media coverage without the need to ‘pay’ journalists & risk their credibility. These include #SEO, backlinks and the oldest of search engines – the brain! Check out our latest piece @MarketingGaz!
marketinggazette.co.uk
Jamie Kightley, head of client services at IBA International, discusses how B2B marketers should adopt an effective three-pronged PR strategy using SEO, backlinks and BEO.
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Doritos flame-grills own ad as it partners with Burger King https://t.co/0JIpGviZLZ
#marketing #brands #BurgerKing #Doritos #advertising
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