iBAengage
@iBAengage
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We help field leaders execute winning social media strategies https://t.co/F4ZI2mzB8G
Oakham
Joined March 2013
#B2B Marketing is shifting gears in 2026 – time to stop chasing shiny new tools and swing back to human-focused fundamentals – think relationships over clicks, #brand over noise, #content consistency & creative collaborations:
iba-international.com
Recently, marketing has centered around algorithms, AI, and data optimizations, leaving behind pillars that remind B2B marketers of their real role – building connections, filling the sales funnel....
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Out with the old, in with the new! The way audiences find PR brands is changing—In our latest @IBAPR blog, we explore three key ways brands can evolve their marketing strategies to stay in the fight for visibility against paid media!
iba-international.com
With help from Content Marketing Institute's recent article, we explore the three key ways brands can realign their marketing strategies to not only be seen but heard in the current online landscape.
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As the digital transformation goes global, traditional PR strategies fall short. Here at IBA we amplify #international reach with tailored pitch and place coverage cost-effectively! What works in one #market can succeed in many with repurposing!
iba-international.com
The unique IBA hub enables us to delivers a unique and powerful combination of thought leadership, social media, and blog content fast across
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#AI is swarming the search scene, but that doesn’t mean #SEO is out of the picture – it’s just being redefined! Brands that use its power to communicate rather than for ranking will enhance visibility: @martechnews
marketingtechnews.net
The evolution of search Search is evolving faster than anyone anticipated. With the rise of generative AI and large language models (LLMs), people no longer browse through pages of results — they ask...
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Search is changing, and #B2B buyer habits are altering in alignment. #GenAI has now overtaken search engines as a research method for over a quarter of buyers. But trust and industry expertise remain important influences for brand value! @DG_Report
demandgenreport.com
GenAI has overtaken traditional search for a quarter of B2B buyers, according to research report from Responsive
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#AI is reshaping search, and brands must realign to stay not just seen, but heard! With 77% of consumers using tools like #ChatGPT for search, for B2B brands to win, they need to be not just machine-readable but human-friendly too:
iba-international.com
With help from Content Marketing Institute's recent article, we explore the three key ways brands can realign their marketing strategies to not only be seen but heard in the current online landscape.
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#SocialMedia is a key tool in the modern #B2BMarketing landscape. Here at IBA, we are happy to put our media platforms @IBAEngage and @IBAPR to the test. Whether it's media monitoring or identifying key audiences, social engagement is vital!
iba-international.com
The unique IBA hub enables us to delivers a unique and powerful combination of thought leadership, social media, and blog content fast across
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The line between audiences and #media pros is shifting with the rise of #SocialMedia. But the platforms are the gatekeepers for how #PR pros connect with audiences. Here’s how evolving storytelling potential provides PR entry points: @PRDaily
prdaily.com
Even if your pitch doesn’t fit, they can help guide you to the right person. The growing influence of social media leads reflects a greater shift in how journalism and branded media intersect with...
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Practice what you preach! #Media trust is more strained than ever, and #PR pros need to earn their journalists' trust beyond the content transaction. Building reliable prospects in the age of disinformation isn’t a one-stop shop! @IBAPR
iba-international.com
In an age where disinformation is everywhere, trust is scarce and must be earned. For PR pros, establishing trust doesn’t start with flashy vanity metrics or AI-driven content. It starts with good...
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Adding a new measurement to the #PR metrics scale: #AI! Media monitoring, analytics tools, and now meet AI tracking. In @PRNews latest article, metrics are set for an AI measurement makeover!
prnewsonline.com
This week's PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack's latest "State of PR Measurement" report and a beefy campaign from A.1.
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Trust in #news media is at an all-time low, & people are starting to trust individuals more than major news outlets. So, how can #PR pros cut through the disinformation & build #trust with their media? Find out in our new blog – trust me, it’s a must-read:
iba-international.com
In an age where disinformation is everywhere, trust is scarce and must be earned. For PR pros, establishing trust doesn’t start with flashy vanity metrics or AI-driven content. It starts with good...
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The good, the bad, to the seriously useful elements of #AI! Our talking propeller heads with IBA’s CEO Judith Ingleton-Beer and inventor Mike Karliner explores AI use cases and its branch: GenAI! It’s time to swerve the trough of AI disillusionment!
iba-international.com
AI: The Good, The Bad, & The Seriously Useful; Are you in the trough of AI disillusionment or having AI fatigue along with many top
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Influential by design, influential by nature! @LinkedIn is stated to be the top platform for swaying #B2B decision-makers. Business leaders are flocking to the platform, but beware marketers—#GenZ, and video content are dominating the content!
linkedin.com
The makeup and mindset of LinkedIn’s B2B audience help make the platform uniquely effective for marketing to professionals.
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Tricks, treats, and trending topics in the #PR spooky season for October’s roundup! Our latest @IBAPR shares all things from hot topic tracking, podcast treats, and trekking new #coverage paths—it’s all here on The Level Pitcher:
iba-international.com
This October, the IBA team has been frightfully good at securing coverage – from being a shining light during scary tech outages to breaking new ground in hallowed media outlets and even hearing...
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#SocialMedia noise is rising, but brands hold the golden ticket to rise above platform mist, behold—the power of #SocialListening! Social monitoring is no longer enough because social media #marketing is more than simply being heard… @buffer
buffer.com
Social listening is a way to keep your pulse on the market and proactively anticipate what your audience wants. This guide tells you exactly how to practice it.
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Shock horror, it’s been another ghoulishly good month of #PR coverage at IBA – from being a shining light during #tech outages, & breaking new coverage in hallowed ground, to hearing voices in top-tier tech podcast & in print:
iba-international.com
This October, the IBA team has been frightfully good at securing coverage – from being a shining light during scary tech outages to breaking new ground in hallowed media outlets and even hearing...
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Hitting the digital nail on the head of #ContentCreation! Here at IBA, we specialize in optimizing content to drive leads. We believe that great content is an expandable asset, that best amplifies #B2B messaging across target publications – see how:
iba-international.com
At IBA, we specialize in optimizing your content to drive leads. We create, place, and repurpose content across various platforms.
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#Algorithms are out; timelines are in! Is algorithmic amplification on the ropes as #Meta faces a ruling on the accessibility of content? But what does this mean for #SocialMedia marketing in 2026 if this ruling isn’t appealed? Find out on @socialmedia2day
socialmediatoday.com
These tips and trend pointers could help you prepare your marketing plan for 2026.
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The headless browsers face a new threat—the #AI era! Our latest @IBAPR blog expands on #Google’s shift to ‘AI Mode’. Transparency is blurring, but there’s a way to tidy the smudged line between artificial noise and organic traffic…
iba-international.com
Less than two months ago we talked about the implications of Google entering ‘AI Mode’ – a move that signaled a drastic shift in how users access information, and ramifications for companies depend...
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Regaining clarity among the #B2B fog of noise: #PR can help brands boost visibility and validate authority by gaining #media traction with earned coverage. @CMIcontent shares how agencies are simplifying their journey to brand success:
contentmarketinginstitute.com
AI is an urgent prompt to rethink your marketing plan. Agency experts share ways to blaze a trail through the chaos and emerge stronger.
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