Mark Patchett
@MWPatchett
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Founder at Growth Shop - Kyiv/London. Scaling DTC's (ex Nectar Sleep + Trouva + 250 more)
Kyiv/London
Joined May 2013
The state of VC in 2025. Where we are, where we are going, and where to invest ... https://t.co/NvOOYzeEpG
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I’m glad the robots understand what Maieutic is as I definitely can’t pronounce it.
Most people think AI gives wrong answers because it "doesn't know enough." But there’s a technique that changes everything. It’s called Maieutic Prompting. Here’s a quick breakdown with prompts 🧵:
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You’re missing these prompts to fix your creative feedback loop… GPT-4o dropped last week and we’ve been testing prompt after prompt, so you don’t have to. Today we’re launching something built from those tests... The Ad Creative JSON Script Library: Your plug-and-play system
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My favorite line from the UpWorker “It's your mistake that you should stop or end the contract if you don't need any work”. It was our fault for leaving our door unlocked. He claimed he used the 4-6 hours a day to "checking pixel was tracking". 😂
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Our Shopify brands are smashing SMS ROI numbers for back-in-stock notifications with WhatsApp. Nicely done @DiscoCrate. WhatsApp is the next big win in ecom 👏
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1/ Is content “complicated”? Short answer: yes. Long answer: no, but … (1) Context matters (2) Goals matter more (3) Strategy aligned with the funnel (sales) + a qualified audience (SEO and product-market fit) + retention metrics (reciprocal LTV) is rare AF.
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Nicely done Google Maps London, electric Lime Bikes added as a travel option (non paid placement) 👏🏻👏🏻👏🏻
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Formula for startup success: Find large highly fragmented industry w low NPS; vertically integrate a solution to simplify value product.
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"You are trying to run a bundle of tests, whose expected additional information will give you the highest return." Worth framing, that one.
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Exceed Your 2017 Marketing Goals With These 7 C3 Sessions https://t.co/ibVUAacwll
@Conductor 📈🏆
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How Pay Per Click Can Increase the Value of Your #Ecommerce Site https://t.co/OnMNz40J7I
@ThomasSmale via @Entrepreneur
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“I find that the quality of OKRs has a good correlation with their understanding of their business.” — @niket
niket.medium.com
Goals served up in a fractal manner.
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Nailed it!
I just published “Marketing Plan And Chill?”
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We spend a lot of time in our office, so it should be as comfortable as possible. We nailed this with @wearetrouva
https://t.co/wsOm02h6Be
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Let's see how far this tweet can travel by 31/05! #RT to get involved! 🌍 https://t.co/tE1x58no2F
#ThePHAExperiment
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We are very proud of Trouva founder @alexloiz for his @Forbes 30 under 30 list https://t.co/YUm1fn4Twq
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