Honored to win a Communicator Award (@commawards) for our crisis comms work at MSR! . When crisis hit, we helped our client lead with clarity and confidence by crafting a proactive strategy to cut through misinformation and rebuild trust. #CrisisComms #CommunicatorAwards

This @nytimes.com piece highlighted Gen Z’s love of “old tech.” Why did it work? Counterintuitive survey insights spark coverage + credibility. We love seeing how others use surveys and data to tell a story and drive demand. via: #TechTrends.

AI is lowering barriers and sparking a new wave of entrepreneurs. We’ve seen this before — from dot-com cowboy coders to today’s vibe coding and know how to help brands stay credible and visible in fast moving markets. #GenAI #StartUps #VentureCapital.

1 in 3 Gen Z & millennials ditch loyalty programs that feel impersonal. From a PR perspective, Holo Taco is one company that gets it right: their program offers real ways to engage with the brand by voting on new colors etc. via:

PR scoop: Nostalgia can spark buzz as seen with Thrifty Ice Cream’s plans for a comeback. The real challenge will be refreshing the brand without losing its original charm. What do you think? . via @sfchronicle :

AI headlines tend to swing between hype and doom. But in between, there are stories of AI having a positive impact. On our latest blog, we take a look at some of the ways AI is already shaping lives in unexpected, meaningful ways. Read more:

Strong media relationships, smart story angles, & a team fluent in the tech landscape drive results. We understand what will resonate & can act fast enough to keep our clients at the center of the conversation. Wondering how to position your brand? Contact us. (5/5).

The result?. On average, we pitched and secured 10 media placements per month driving record breaking media visibility that surpassed the results of every PR firm the client had worked with before. (4/5).

We moved quickly and worked with marketing & sales to identify unique case studies, create a 3rd-party consumer survey, and collaborated with the former CEO to develop pitches rooted in his expertise, not just product features. (3/5).

When ChatGPT took the world by storm, it placed a spotlight on the future of the customer experience giving us an opening to create a PR plan that would increase website traffic by 120x. (2/5).

Hey CMOs, watch the video to see how we helped our GenAI client break through the ChatGPT noise. We know how challenging it can be to drive product demand in a crowded market where everyone is fighting for attention. (1/5)

Good PR isn’t just about coverage. It’s about reaching the right people. We landed our client, @WeAreClassTech in industry publication @siliconrepublic , where CEO Michael Chasen shares why personalized learning is key to retention. Read more: #AI.

AI is opening exciting new doors in brand storytelling—but how it’s used matters. The Vogue x Guess ad discussed in this @Forbes article reminds us: audience trust is built through thoughtful, well-aligned creative. Strategic context is everything. via:

Attention is harder to earn than ever. Launches and product news aren't enough. So, what gets covered now? Clear, relevant, emotionally resonant stories. Our latest blog breaks down how to pitch in a crowded media landscape. 📖 #PR #MediaRelations

Attention is harder to earn than ever. Launches and product news aren't enough. So, what gets covered now? Clear, relevant, emotionally resonant stories. Our latest blog breaks down how to pitch in a crowded media landscape. 📖 #PR #MediaRelations

NPR is losing federal funding. Fortune laid off 10% of staff, citing AI & declining traffic. But there’s still room for strong, well-placed stories secured with strategic PR. Via: @latimes: + @YahooFinance: #AI

Modern #PR + #marketing's storytelling can drive growth. One example being Crumbl Cookie's TikTok centered strategy focused on: . 🍪 Showing the process, not just the product.⏳ Weekly drops for urgency.🎯 Celebrity collabs for discovery. via @Forbes:

PR isn't dead. It's one of the most strategic business functions in 2025. What PR really does:. 🔨 Builds credibility.📖 Shapes narratives.⚠️ Manages risk. Still think PR = press releases? Time to update your playbook. Contact us. via @FastCompany:

5: Data is your power. Show proof. Back your story with numbers that matter. Don’t just say you’re disruptive—demonstrate it. 🧵 6/6.

4: Spin doesn’t scale. Authenticity wins. Audiences today smell insincerity a mile away—especially in sectors where trust and security are currencies, such as fintech, healthtech, and other regulated industries. 🧵5/6.

3: PR is not “spray and pray.” Your story needs to speak directly to your key audiences: the customers, investors, and industry influencers who will help move your business forward and increase revenue. 🧵 4/6.